Author Archives: Jeremy Gleason

The medical device and MedTech industries currently sit at the exhilarating, high-stakes intersection of life-saving clinical innovation and fierce commercial competition. In this heavily scrutinized environment, the traditional playbook for medical device marketing—which historically relied almost exclusively on field sales representatives bringing brochures and lunches to hospital purchasing managers—is entirely obsolete. Today’s healthcare ecosystem is […]

1. How Would You Build a Marketing Strategy Around Our Target Customer? A strong retail CMO should begin with the customer rather than with a preferred marketing channel or campaign concept. This question helps determine whether the candidate understands customer segmentation, consumer behavior, purchasing journeys, brand positioning, and the relationship between customer needs and commercial […]

The traditional retail paradigm has been permanently fractured. The historical division between brick-and-mortar store operations and digital e-commerce channels is no longer just inefficient; it is a profound liability that actively degrades the customer journey and erodes market share. In today’s hyper-connected commerce landscape, consumers do not view a brand as a collection of isolated […]

Manufacturing companies have traditionally operated in markets where marketing and sales are closely connected to engineering, procurement, distribution, and long sales cycles. But the modern manufacturing landscape is changing. Buyers increasingly research products online before speaking with a salesperson, manufacturers are investing in direct digital engagement, and even highly technical businesses are expected to build […]

The Consumer Packaged Goods (CPG) industry is navigating one of the most turbulent and transformative eras in its history. The traditional playbook—relying on massive television ad buys, favorable grocery store end-caps, and broad demographic targeting—has been fundamentally shattered. Today, the landscape is defined by the fragmentation of media, the explosion of retail media networks (RMNs), […]

Consumer packaged goods companies are operating in a marketing environment where traditional retail and direct-to-consumer growth increasingly exist side by side. A brand may depend on supermarkets, mass retailers, club stores, specialty retailers, and distributors for significant revenue while simultaneously building relationships with consumers through its own website, social platforms, marketplaces, subscriptions, and digital communities. […]

Hiring a Chief Marketing Officer is one of the most consequential leadership decisions a Food & Beverage company can make. The right CMO must do more than oversee advertising, brand campaigns, or communications. They must understand consumers, translate market trends into growth opportunities, build differentiated brands, align marketing with commercial objectives, and lead teams through […]

The Food and Beverage (F&B) industry is currently navigating a period of unprecedented complexity and rapid transformation. When organizations consider how to hire a Food & Beverage CMO: 8 leadership qualities to look for, they are addressing a fundamental shift in the global marketplace[cite: 2]. Driven by rapidly evolving consumer dietary preferences, the explosive rise […]