Category Archives: Consumer Packaged Goods

Common Mistakes CPG Candidates Make in Interviews

Having placed executives into these roles repeatedly, we wrote this to tell you what genuinely matters, not the generic career advice you have already read. Most consumer goods candidates who interview poorly are not underqualified; they make a consistent set of errors that […]

Should You Join a CPG Startup or Established Brand?

Having placed executives into these roles repeatedly, we wrote this to tell you what genuinely matters, not the generic career advice you have already read. The choice between an emerging consumer brand and an established company is usually framed as risk versus security, which […]

How to Handle Multiple Offers in CPG Recruiting

Having placed executives into these roles repeatedly, we wrote this to tell you what genuinely matters, not the generic career advice you have already read. Holding two or more consumer goods offers is a good position that candidates frequently mishandle, either by attempting to […]

Executive Onboarding Tips for New CPG Leaders

Drawing on the searches we run, this lays out what actually separates the candidates who get these roles from those who do not. New consumer goods executives face a specific early trap: the commercial calendar does not pause for your learning curve, and decisions about pricing, […]

LinkedIn Optimization for CPG Marketing Executives

At JRG Partners we sit on the other side of these searches every day, so this reflects what we actually see working for candidates. For consumer goods marketing executives, a LinkedIn profile functions mainly as a matching and verification tool: recruiters search it to find […]

Building a Personal Brand as a CPG Executive

At JRG Partners we sit on the other side of these searches every day, so this reflects what we actually see working for candidates. In consumer goods, where marketers spend their careers building brands, the temptation to apply the same thinking to oneself is strong and […]

Relocating for a CPG Leadership Role

Drawing on the searches we run, this lays out what actually separates the candidates who get these roles from those who do not. Consumer goods leadership roles frequently sit where a company’s headquarters or manufacturing footprint happens to be, which means relocation is a […]

Salary Trends for CPG Executives in 2026

At JRG Partners we sit on the other side of these searches every day, so this reflects what we actually see working for candidates. Consumer goods executive compensation varies enough by company type, category, scale, and location that a single benchmark figure would mislead […]

How to Position D2C Experience for Traditional CPG Roles

Having placed executives into these roles repeatedly, we wrote this to tell you what genuinely matters, not the generic career advice you have already read. Executives from direct-to-consumer brands moving into traditional consumer goods bring capabilities the industry […]

How to Break Into CPG Executive Leadership

Corporate Leadership 8

This reflects what we see from the recruiter’s side of the table, which is a useful vantage point when you are planning your own next move. Consumer goods leadership tends to reward people who have carried genuine profit and loss responsibility and can demonstrate it, which […]