Role Overview for Vice President of Marketing & Communications – Engineering – Atlanta, GA
The Vice President of Marketing & Communications is a critical executive position responsible for the vision, strategy, and execution of all marketing and communications initiatives. Reporting directly to the Chief Executive Officer (CEO), this individual will serve as a key member of the senior leadership team, acting as a strategic partner to drive revenue growth and enhance brand equity. The ideal candidate will be a master of both the art and science of marketing, capable of translating complex engineering concepts into compelling value propositions that resonate with a sophisticated B2B audience, including government agencies, private developers, and large corporations.
This role demands a leader who can build and inspire a high-performing team, manage a significant budget with a focus on ROI, and champion a data-driven culture. You will be responsible for overseeing the entire marketing ecosystem, from brand strategy and digital presence to public relations, content creation, and demand generation. Your primary objective will be to build a robust marketing engine that not only generates qualified leads but also establishes the firm as the undisputed thought leader in the engineering industry. Success in this role will be measured by your ability to increase brand awareness, drive lead conversion, support sales objectives, and ultimately contribute to the company’s long-term profitability and market leadership.
Key Responsibilities of Vice President of Marketing & Communications – Engineering – Atlanta, GA
Strategic Marketing Leadership
Develop, articulate, and execute a comprehensive, multi-channel marketing and communications strategy that is directly aligned with the company’s overarching business goals and objectives. Conduct thorough market analysis to identify challenges and opportunities for growth, positioning the firm to capitalize on market trends.
Brand Stewardship and Management
Serve as the primary guardian of the corporate brand. Oversee the development and evolution of the brand’s identity, messaging, and positioning to ensure consistency, differentiation, and impact across all internal and external touchpoints. Ensure all marketing materials reflect the brand’s commitment to quality and innovation.
Digital Marketing Transformation
Lead the firm’s digital marketing strategy to enhance its online presence and generate inbound leads. This includes overseeing SEO/SEM, website strategy and optimization, social media engagement, email marketing campaigns, and digital advertising efforts to build a powerful digital footprint.
Content Strategy and Thought Leadership
Drive the creation of a powerful content engine that positions the firm as a leading voice in the engineering sector. Oversee the development of compelling, high-quality content, including white papers, case studies, technical articles, webinars, and blog posts. A successful leader will build a comprehensive content marketing strategy that showcases the firm’s deep technical expertise and innovative solutions.
Public Relations and Media Management
Develop and manage a proactive public relations strategy to secure positive media coverage in industry publications and business press. Cultivate relationships with key journalists, manage press releases, and act as a corporate spokesperson when necessary to manage the firm’s public reputation.
Demand and Lead Generation
Design and implement sophisticated, multi-touch demand generation programs that attract and nurture qualified leads for the business development team. Leverage marketing automation platforms, CRM systems, and analytics to track the entire lead lifecycle, from awareness to conversion, and optimize campaign performance.
Product and Service Marketing
Collaborate closely with engineering and business development teams to create and execute powerful go-to-market strategies for new services and solutions. Develop clear value propositions, compelling sales collateral, and targeted launch campaigns to drive adoption and revenue.
Sales Enablement and Collaboration
Foster a strong, collaborative relationship with the business development and sales teams. Equip them with the necessary tools, market intelligence, and marketing collateral (presentations, proposals, case studies) to effectively engage prospects and win new business.
Team Leadership and Development
Recruit, mentor, and lead a high-caliber team of marketing and communications professionals. Foster a culture of collaboration, innovation, accountability, and continuous improvement. Set clear goals, provide regular feedback, and support the professional growth of each team member.
Analytics, Reporting, and Budget Management
Establish key performance indicators (KPIs) for all marketing activities. Utilize data and analytics to measure campaign effectiveness, assess ROI, and inform future strategies. Develop and manage the annual marketing budget, ensuring resources are allocated effectively to achieve strategic priorities.
Requirements for the Vice President of Marketing & Communications – Engineering – Atlanta, GA
Professional Experience
A minimum of 15 years of progressive experience in B2B marketing, with at least 7 years in a senior leadership role (Director, VP, or equivalent). Direct experience within the AEC (Architecture, Engineering, Construction), technology, manufacturing, or a related technical B2B industry is essential.
Educational Background
A Bachelor’s degree in Marketing, Communications, Business Administration, or a related field is required. An MBA or other advanced degree is highly preferred.
Strategic and Analytical Acumen
Demonstrated ability to think strategically, interpret market data and trends, and translate them into actionable marketing plans that drive tangible business results. Strong financial literacy and experience managing significant budgets.
Digital Marketing Expertise
Deep, hands-on knowledge of the modern digital marketing landscape, including SEO, SEM, content marketing, marketing automation (e.g., HubSpot, Marketo), CRM (e.g., Salesforce), and analytics platforms (e.g., Google Analytics).
Leadership and Communication Skills
Exceptional leadership qualities with a proven ability to build, inspire, and manage high-performing teams. Superb written and verbal communication skills, with a talent for distilling complex technical information into clear, persuasive messaging for diverse audiences.
Collaborative Spirit
A natural collaborator with a track record of working effectively across departments and with senior executives to achieve common goals. Strong executive presence and influencing skills are a must.
Results-Oriented Mindset
A proactive, self-motivated leader with a strong bias for action and a relentless focus on achieving and exceeding goals. Must be comfortable in a fast-paced, dynamic environment.
Benefits & Perks Offered
Our client is committed to investing in their employees and offers a highly competitive and comprehensive benefits package designed to support your professional and personal well-being. This includes:
Executive Compensation
A highly competitive base salary complemented by a significant performance-based annual bonus and potential for long-term incentives/equity.
Comprehensive Health Coverage
Premium medical, dental, and vision insurance plans for you and your eligible dependents.
Retirement Savings
A robust 401(k) plan with a generous company matching contribution to help you plan for your future.
Work-Life Balance
A generous paid time off (PTO) policy, paid company holidays, and flexible/hybrid work arrangements to support a healthy work-life integration.
Professional Growth
A substantial annual budget for professional development, including conferences, certifications, and continuing education to ensure you remain at the forefront of your field.
Additional Perks
Relocation assistance for qualified candidates, company-sponsored events, a modern and collaborative office environment in a prime Atlanta location, and other executive-level perquisites.
How to Apply
JRG Partners is exclusively managing the search for this pivotal Vice President of Marketing & Communications role. If you are a visionary marketing leader ready to make a lasting impact on a growing engineering firm, we invite you to submit your resume and a cover letter detailing your relevant experience and accomplishments. To apply, please send your application materials directly to our designated recruitment team. For more information on our recruitment specializations, you can explore our expertise in the Technology & Engineering sector. We look forward to reviewing your application and discussing this exciting opportunity with you.
