Role Overview for Senior Vice President of Marketing – Engineering – Denver, CO
JRG Partners is proud to partner with a trailblazing, venture-backed technology firm at the forefront of enterprise software solutions. Based in the vibrant tech hub of Denver, CO, our client is revolutionizing the industry with its sophisticated, engineering-led products that solve complex problems for the world’s leading companies. Their culture is one of innovation, intellectual curiosity, and a relentless pursuit of excellence. As they enter a hyper-growth phase, they are seeking a visionary and strategic Senior Vice President (SVP) of Marketing to architect and lead the company’s global marketing strategy.
This is not a typical marketing leadership role; it is a unique opportunity for a leader who is passionate about technology and excels at translating deep technical complexity into compelling market narratives that resonate with sophisticated, technical buyers. The ideal candidate is a ‘full-stack’ marketing executive who can seamlessly blend brand vision with data-driven demand generation and product marketing prowess. You must be comfortable and credible in conversations with software engineers, product managers, and C-level executives alike.
The SVP of Marketing will be a crucial member of the executive team, reporting directly to the Chief Executive Officer (CEO). You will be responsible for building a world-class marketing organization, driving brand leadership in a competitive landscape, and creating a predictable, scalable revenue engine that fuels the company’s ambitious growth trajectory. This role requires a strategic thinker with a bias for action, a leader who can build and inspire a team, and a marketing expert who understands how to build a category-defining brand for a deeply technical product.
Key Responsibilities of Senior Vice President of Marketing – Engineering – Denver, CO
The SVP of Marketing will have a broad and impactful mandate. Key responsibilities include:
Strategic Leadership & Planning
Develop, articulate, and execute a comprehensive global marketing strategy that aligns with the company’s business objectives. Conduct in-depth market analysis, including TAM/SAM/SOM, competitive intelligence, and customer segmentation to identify and capitalize on market opportunities. Own the marketing department’s strategic roadmap, budget, and key performance indicators (KPIs).
Product Marketing Excellence
Serve as the critical bridge between the Product/Engineering and Sales/Marketing teams. Lead the product marketing function to develop clear, compelling positioning and messaging that differentiates our technical products in the market. Translate complex features into tangible business benefits and use cases for various customer personas. Oversee the creation of all product-related collateral, sales enablement materials, and competitive intelligence resources.
Demand Generation & Growth
Architect and manage a multi-channel demand generation engine to build a robust and predictable sales pipeline. Oversee all aspects of digital marketing, including SEO/SEM, account-based marketing (ABM), email marketing, webinars, and paid social. Foster and grow an engaged community of users and developers through targeted content and events.
Content & Brand Strategy
Elevate the company’s brand to be recognized as the definitive thought leader in its category. Drive a sophisticated content strategy that produces high-quality, technical content (whitepapers, technical blogs, case studies, research reports, and conference presentations) that builds credibility with a technical audience. The ideal candidate deeply understands the nuances of developer marketing and positioning.
Communications & Public Relations
Develop and manage the company’s corporate communications, public relations, and analyst relations strategy. Cultivate relationships with key industry press and analysts to ensure favorable coverage and positioning.
Team Building & Mentorship
Recruit, lead, and mentor a high-performing, data-driven marketing team. Foster a culture of accountability, collaboration, continuous learning, and innovation. Structure the team for scale and empower individuals to do their best work.
Marketing Operations & Analytics
Implement and manage a modern MarTech stack to enable effective campaign execution and reporting. Establish a rigorous, data-driven framework for measuring marketing performance and ROI. Provide regular, transparent reporting on all marketing activities to the executive team and Board of Directors.
Requirements for the Senior Vice President of Marketing – Engineering – Denver, CO
We are seeking an exceptional candidate with a proven track record of success in a similar environment. The ideal qualifications include:
Experience
A minimum of 15 years of progressive experience in B2B marketing, with at least 7-10 years in a senior leadership role (VP, SVP, or CMO) within a high-growth technology company.
Technical Acumen
Demonstrable experience marketing highly technical products (e.g., SaaS, PaaS, IaaS, developer tools, cybersecurity, data infrastructure, AI/ML platforms) to a discerning technical audience (e.g., software engineers, DevOps, data scientists, IT leaders). You must be able to speak the language of our customers.
Educational Background
A Bachelor’s degree in Marketing, Business, Communications, or a related field is required. An MBA or a technical degree in Computer Science or Engineering is a significant plus and highly preferred.
Leadership Skills
Proven ability to build, scale, and lead a multi-disciplinary marketing organization. A player-coach mentality with a history of attracting, developing, and retaining top talent.
Strategic & Analytical Mindset
A data-first approach to marketing. You must be highly analytical, with a proven ability to use data and metrics to drive strategy, make informed decisions, and demonstrate marketing’s impact on revenue.
Communication Prowess
Exceptional written, verbal, and presentation skills. The ability to act as a compelling spokesperson for the company and articulate a clear, inspiring vision both internally and externally.
Location
This role is based at our client’s headquarters in Denver, CO. Candidates must be based in or willing to relocate to the Denver metropolitan area.
Benefits & Perks Offered
Our client believes in investing in their people and offers a comprehensive and competitive benefits package designed to support your professional and personal well-being. This includes:
Executive Compensation
A highly competitive base salary and an executive-level annual bonus plan tied to company and individual performance.
Meaningful Equity
A significant equity stake in a rapidly growing, venture-backed company, providing a substantial opportunity for wealth creation.
Comprehensive Health Coverage
Premium medical, dental, and vision insurance plans for you and your dependents with a significant portion of premiums covered by the company.
Retirement Planning
A 401(k) retirement plan with a generous company matching contribution.
Work-Life Balance
A generous Paid Time Off (PTO) policy, paid company holidays, and flexible work arrangements to support a healthy work-life integration.
Professional Growth
A substantial annual stipend for professional development, including conferences, courses, certifications, and workshops.
Relocation Support
A comprehensive relocation assistance package is available for the ideal candidate.
Inspiring Work Environment
A modern, collaborative office space located in the heart of Denver’s thriving tech community, complete with catered lunches, snacks, and regular team events.
How to Apply
JRG Partners has been exclusively retained to lead this critical executive search for our client. We are committed to a thorough and confidential recruitment process.
If you are a visionary marketing leader with a passion for technology and a track record of driving growth for engineering-centric companies, we encourage you to apply. To be considered for this opportunity, please submit your resume and a cover letter detailing your relevant experience and why you are the ideal candidate for this role.
To learn more about our expertise in placing top executives in the technology sector, please visit our website and read about our Engineering Executive Search practice. We look forward to reviewing your application.
