Role Overview for Vice President of Marketing & Business Development – Construction – Atlanta, GA
JRG Partners is proud to partner with a premier, top-tier general contractor in the Atlanta metropolitan area in their exclusive search for a visionary and results-driven Vice President of Marketing & Business Development. This is a pivotal executive leadership role for an individual with a profound understanding of the Architecture, Engineering, and Construction (AEC) industry and a proven track record of driving substantial revenue growth. Our client is a respected leader in the commercial construction space, known for their commitment to quality, integrity, and landmark projects that shape the Atlanta skyline.
As the Vice President of Marketing & Business Development, you will be the primary architect of the company’s growth engine. Reporting directly to the President, you will be entrusted with developing and executing a sophisticated, multi-faceted strategy to expand market share, secure high-value projects, and elevate the company’s brand to new heights. This role requires a unique blend of strategic foresight, creative marketing acumen, and hands-on business development prowess. You will lead a dynamic team, foster a culture of success, and build enduring relationships with clients, partners, and key industry stakeholders. The ideal candidate is not just a leader, but a ‘player-coach’ who can inspire their team while actively pursuing and closing major opportunities. You will be the face of the company in the market, responsible for identifying trends, capitalizing on opportunities, and navigating the competitive landscape of one of the nation’s most vibrant construction markets.
Key Responsibilities of Vice President of Marketing & Business Development – Construction – Atlanta, GA
The Vice President of Marketing & Business Development will have a broad range of responsibilities, encompassing strategic planning, client relations, brand management, and team leadership. Success in this role will be measured by revenue growth, project pipeline development, market penetration, and brand recognition.
Strategic Growth & Market Planning
Conceive, architect, and implement a forward-thinking, multi-year marketing and business development roadmap that aligns with the company’s long-term financial and operational objectives. Conduct in-depth market analysis, competitor intelligence, and SWOT assessments to identify and prioritize new market sectors, geographic areas, and service offerings for expansion. Develop and manage the annual marketing and business development budget, ensuring optimal allocation of resources and maximizing return on investment.
Business Development & Client Acquisition
Spearhead the entire business development lifecycle, from initial lead generation and qualification to orchestrating complex proposal presentations and closing multi-million dollar contracts. Proactively identify, pursue, and secure profitable project opportunities in core markets such as commercial, healthcare, education, industrial, and mixed-use developments. Cultivate and nurture a robust network of high-level relationships with real estate developers, corporate clients, architects, engineers, brokers, and other key influencers within the Atlanta AEC community.
Marketing, Branding & Communications
Serve as the chief brand steward, meticulously crafting and amplifying the company’s narrative and value proposition across all channels. Oversee the development of all marketing collateral, including brochures, case studies, presentations, and qualification packages. Direct a comprehensive digital marketing strategy, encompassing website optimization (SEO), content marketing, social media engagement, and email campaigns to enhance online presence and generate inbound leads. Manage public relations efforts, media relations, and corporate communications to secure positive press and position the company as a thought leader.
Proposal & Presentation Leadership
Lead the go/no-go decision-making process for potential project pursuits. Direct the preparation and submission of compelling, client-centric proposals, responses to Requests for Proposals (RFPs), and Requests for Qualifications (RFQs). Coach and prepare project teams for client interviews and presentations, ensuring a polished, persuasive, and unified message that highlights the company’s unique strengths.
Team Leadership & Mentorship
Cultivate a world-class marketing and business development organization by recruiting, mentoring, and inspiring a team of dedicated professionals. Establish clear performance goals, KPIs, and objectives for the team, fostering a culture of accountability, collaboration, and continuous improvement. Provide ongoing training and professional development opportunities to enhance the team’s skills and industry knowledge.
Data Analysis & Reporting
Implement and manage a robust CRM system (e.g., Cosential, Salesforce) to track all business development activities, manage the sales pipeline, and analyze key metrics. Prepare and present regular, detailed reports to the executive leadership team on pipeline status, win/loss rates, market trends, and the ROI of marketing initiatives. Utilize data to make informed strategic decisions and refine go-to-market strategies. Possess a deep understanding of current AEC industry trends and data to inform strategy.
Requirements for the Vice President of Marketing & Business Development – Construction – Atlanta, GA
This senior executive position demands a seasoned professional with extensive industry experience, a strategic mindset, and an established presence in the target market.
Experience
A minimum of 15 years of demonstrable, progressive leadership experience in marketing and business development, with at least 10 years spent specifically within the commercial construction (general contractor) or a closely related AEC sector. A verifiable track record of securing large-scale, complex construction projects ($50M+) is essential.
Education
Bachelor’s degree in Marketing, Business Administration, Communications, Construction Management, or a related field is required. A Master of Business Administration (MBA) is highly preferred.
Market Knowledge
An encyclopedic knowledge of the Atlanta and greater Southeastern US construction landscape, including key players (developers, architects, competitors), economic drivers, and competitive dynamics. Must possess a pre-existing, transportable network of relevant industry contacts.
Leadership Skills
Proven ability to lead from the front, with a ‘player-coach’ mentality that inspires excellence. Exceptional team-building, mentoring, and management skills are critical. Must be able to collaborate effectively with operations, preconstruction, and executive teams.
Communication Skills
World-class interpersonal, presentation, and written communication skills. Must be a compelling storyteller, a skilled negotiator, and a polished presenter capable of commanding a room and building consensus at all levels, both internally and externally.
Technical Proficiency
High proficiency with CRM software is mandatory. Strong command of the Microsoft Office Suite (Word, Excel, PowerPoint) is also required.
Strategic Acumen
The ability to think strategically and holistically, translating high-level corporate goals into actionable marketing and business development plans. Strong analytical and problem-solving skills are a must.
Benefits & Perks Offered
Our client is committed to attracting and retaining top-tier talent by offering a highly competitive and comprehensive compensation and benefits package. This includes:
- An exceptional base salary commensurate with executive-level experience.
- A lucrative annual bonus structure tied to both individual and company performance.
- Comprehensive health, dental, and vision insurance for you and your dependents.
- A robust 401(k) retirement plan with a generous company match.
- Significant Paid Time Off (PTO), including vacation, sick leave, and paid holidays.
- Executive vehicle allowance or company-provided vehicle.
- Company-paid life insurance and disability coverage.
- Support for professional development, including industry association memberships, conference attendance, and continuing education.
- An opportunity to hold a key leadership position and make a lasting impact on a respected and growing organization.
How to Apply
JRG Partners is the exclusive recruitment partner for this confidential search. To be considered for this career-defining opportunity, please submit your resume and a cover letter detailing your relevant experience in the construction industry and your specific accomplishments in business development and marketing. All inquiries and applications will be handled with the utmost discretion and confidentiality. We invite you to learn more about our specialized executive search services by visiting JRG Partners’ Real Estate & Construction practice. We look forward to reviewing your qualifications and discussing how you can lead our client’s next phase of growth.
