Role Overview for Senior Vice President of Global Marketing – Manufacturing – Houston, TX
JRG Partners is proud to represent a global powerhouse in the manufacturing sector in their search for a visionary and transformative Senior Vice President (SVP) of Global Marketing. This is a premier executive leadership opportunity based in the dynamic industrial hub of Houston, TX. Our client is a multi-billion-dollar organization renowned for its engineering excellence, innovative solutions, and commitment to quality. As they embark on their next phase of strategic growth and digital evolution, they are seeking an exceptional marketing leader to architect and execute a world-class global marketing strategy.
This is more than a marketing role; it is a critical position on the senior leadership team, reporting directly to the Chief Executive Officer. The SVP of Global Marketing will be the chief architect of the company’s brand narrative, market positioning, and demand generation engine on a global scale. You will be responsible for transforming the marketing function from a traditional, sales-support-oriented department into a data-driven, strategic powerhouse that directly fuels revenue growth, enhances brand equity, and solidifies the company’s position as an undisputed industry leader.
The ideal candidate is a strategic thinker with a proven track record of leading marketing in a complex, B2B industrial or manufacturing environment. You possess a deep understanding of both traditional and digital marketing channels and have successfully led a marketing transformation initiative. You are an inspirational leader, capable of building and mentoring a high-performing, globally distributed team. This role requires a unique blend of strategic acumen, creative vision, analytical rigor, and executive presence to influence stakeholders across the organization, from the C-suite to the factory floor. You will be instrumental in navigating the complexities of global markets, understanding diverse customer needs, and translating them into cohesive and impactful marketing campaigns that resonate from North America to Asia-Pacific.
Key Responsibilities of Senior Vice President of Global Marketing – Manufacturing – Houston, TX
The SVP of Global Marketing will have a broad and impactful mandate. Key responsibilities include:
Global Marketing Strategy & Vision
Develop, articulate, and execute a comprehensive global marketing strategy that aligns with and accelerates the company’s overall business objectives. Champion the marketing vision across the entire organization, securing buy-in from executive leadership and cross-functional partners.
Brand Stewardship and Management
Oversee the global brand architecture, positioning, messaging, and identity. Ensure brand consistency and integrity across all international markets, channels, and customer touchpoints. Evolve the brand to reflect the company’s innovation and market leadership.
Digital Transformation Leadership
Spearhead the company’s digital marketing transformation. Build a robust digital ecosystem encompassing SEO, SEM, content marketing, social media, marketing automation, and advanced analytics. Incorporate cutting-edge strategies and B2B marketing trends to enhance online presence and lead generation.
Demand & Lead Generation
Design and implement sophisticated, multi-channel demand generation programs that create a predictable and scalable pipeline of high-quality leads for the global sales organization. Establish a clear framework for measuring MQLs, SQLs, and marketing’s contribution to revenue.
Product Marketing Excellence
Partner closely with Product Management and R&D to develop and execute powerful go-to-market strategies for new product launches. Create compelling value propositions, technical marketing collateral, sales enablement tools, and competitive positioning.
Market Intelligence & Analytics
Build a center of excellence for market intelligence, conducting in-depth analysis of market trends, competitive landscapes, and customer insights. Leverage data and analytics to inform strategic decisions, measure campaign performance, and demonstrate marketing ROI.
Team Leadership & Development
Recruit, mentor, and lead a world-class global marketing team. Foster a culture of accountability, innovation, collaboration, and continuous improvement. Structure the team for optimal efficiency and effectiveness across regions and functions.
Financial & Budgetary Management
Develop and manage the multi-million-dollar global marketing budget with a focus on maximizing ROI. Ensure resources are allocated effectively to support strategic priorities and growth targets.
Corporate Communications & PR
Oversee all internal and external communications, including public relations, media relations, crisis communications, and investor relations support. Shape the corporate narrative and enhance the company’s reputation as an industry thought leader.
Channel & Partner Marketing
Develop and execute marketing programs that support and enable a global network of distributors, resellers, and strategic partners to drive indirect sales growth.
Requirements for the Senior Vice President of Global Marketing – Manufacturing – Houston, TX
We are seeking a candidate with a distinguished career and a specific set of qualifications:
Educational Background
A Bachelor’s degree in Marketing, Business Administration, or a related field is required. An MBA or other advanced degree is strongly preferred.
Executive Experience
A minimum of 15+ years of progressive marketing experience, with at least 7-10 years in a senior leadership capacity (e.g., Vice President, Senior Vice President, CMO) overseeing a global marketing function.
Industry Expertise
Deep and demonstrable experience within the B2B manufacturing, industrial, energy, or a related heavy-asset industry is a non-negotiable requirement. The candidate must understand the nuances of marketing complex, engineered products to a technical audience.
Global Leadership
Proven success in developing and managing marketing strategies and teams across multiple international regions (e.g., Americas, EMEA, APAC). Must possess strong cross-cultural awareness and communication skills.
Digital Marketing Acumen
Expertise in the full stack of modern marketing technologies, including marketing automation platforms (e.g., Marketo, Pardot), CRM systems (e.g., Salesforce), and business intelligence tools.
Strategic & Analytical Mindset
Exceptional ability to think strategically and translate complex business challenges into clear, actionable marketing plans. Strong analytical skills with a data-driven approach to decision-making.
Leadership Presence
Outstanding communication, presentation, and interpersonal skills. The ability to influence and build consensus among a wide range of stakeholders, including the Board of Directors, executive peers, and global team members.
Financial Acumen
Proven experience managing large-scale budgets and a sophisticated understanding of how to measure and report on marketing’s financial impact.
Location & Travel
The candidate must be based in or willing to relocate to Houston, TX. This role requires the ability to travel globally up to 25% of the time.
Benefits & Perks Offered
Our client offers a highly competitive and comprehensive executive compensation and benefits package designed to attract and retain top-tier talent. This includes:
Executive Compensation
A highly competitive base salary, a significant annual performance-based bonus, and a long-term incentive plan (LTIP) with equity components.
Comprehensive Health Coverage
Premier medical, dental, and vision insurance plans for you and your eligible dependents.
Retirement Savings
A generous 401(k) retirement plan with a substantial company match.
Work-Life Balance
A generous paid time off (PTO) policy, including vacation, sick days, and company holidays.
Professional Growth
A dedicated budget for executive coaching, professional development, and participation in industry-leading conferences.
Relocation Support
A comprehensive relocation package is available for the successful candidate and their family.
Additional Perks
Executive wellness programs, life and disability insurance, and access to a modern, collaborative work environment in Houston.
How to Apply
This is a retained search being conducted exclusively by JRG Partners. If you are a transformative marketing leader with the experience and vision to drive a global manufacturing leader into its next chapter of success, we invite you to apply.
To be considered for this confidential opportunity, please submit your resume and a cover letter detailing your relevant experience and qualifications. All inquiries and applications will be handled with the utmost discretion.
JRG Partners is a leader in executive recruitment for industrial and technology sectors. To learn more about our expertise, please visit our Manufacturing Executive CMO practice area.
