Role Overview for Vice President of Marketing | B2B SaaS | Atlanta, GA
JRG Partners is proud to partner with a category-leading, high-growth B2B SaaS company based in Atlanta, GA, in their search for a visionary and results-driven Vice President of Marketing. This is a pivotal executive leadership role reporting directly to the Chief Executive Officer and serving as a key member of the senior leadership team. Our client is a trailblazer in their industry, providing innovative software solutions that empower businesses to achieve unprecedented efficiency and growth. After securing significant Series C funding, they are poised for exponential expansion, and this role is critical to architecting and executing the marketing strategy that will fuel this next chapter.
The Vice President of Marketing will be the strategic engine behind all marketing initiatives, responsible for building a world-class brand, generating a predictable and scalable pipeline, and establishing our client as the undisputed thought leader in their space. This individual will own the entire marketing function, from strategy and budget to execution and analytics. You will lead and mentor a talented team across demand generation, product marketing, brand, content, and communications. The ideal candidate is a modern marketing leader with a deep, demonstrable background in the B2B SaaS landscape, a passion for data-driven decision-making, and a proven track record of scaling marketing organizations in fast-paced, high-growth environments. You are not just a manager; you are a builder, a strategist, and a hands-on leader who thrives on turning ambitious goals into measurable success.
Key Responsibilities of Vice President of Marketing | B2B SaaS | Atlanta, GA
Strategic Leadership & Global Marketing Planning
- Develop, articulate, and execute a comprehensive, multi-channel marketing strategy that aligns directly with the company’s revenue targets, business objectives, and long-term vision.
- Own the annual marketing plan and budget, ensuring optimal allocation of resources to drive maximum return on investment (ROI) and achieve key performance indicators (KPIs).
- Conduct in-depth market, competitor, and customer analysis to identify key market trends, opportunities for growth, and areas for competitive differentiation.
- Serve as a key voice on the executive team, providing strategic marketing insights to inform company-wide strategy, product roadmap, and go-to-market decisions.
- Establish and report on meaningful marketing metrics and dashboards to the executive team and Board of Directors, clearly articulating marketing’s impact on pipeline, revenue, and brand equity.
Demand Generation & Revenue Growth
- Architect and lead a sophisticated, scalable demand generation engine to generate a consistent flow of high-quality marketing qualified leads (MQLs) and sales qualified leads (SQLs).
- Oversee all digital marketing channels, including SEO, SEM/PPC, content marketing, email automation, social media marketing, and paid advertising, to drive inbound lead acquisition.
- Implement and scale a robust Account-Based Marketing (ABM) program targeting key enterprise accounts, fostering deep collaboration between marketing and sales teams.
- Manage the marketing technology stack (e.g., HubSpot, Marketo, Salesforce, Google Analytics) to ensure seamless lead flow, attribution tracking, and campaign optimization.
- Continuously test, analyze, and optimize campaigns and channels to improve conversion rates and reduce customer acquisition cost (CAC).
Brand, Content & Product Marketing
- Define and evolve the company’s brand identity, positioning, and messaging framework to ensure a consistent and compelling narrative across all touchpoints.
- Lead the product marketing function to develop powerful go-to-market strategies for new product launches and feature releases, including pricing, packaging, and positioning.
- Create and manage a comprehensive sales enablement program, equipping the sales team with world-class collateral, presentations, case studies, and competitive intelligence.
- Oversee the development of a thought leadership content strategy (including blogs, whitepapers, webinars, research reports, and podcasts) that elevates the company’s profile and engages target buyers.
- Manage corporate communications, public relations (PR), and analyst relations (AR) to build brand awareness and secure favorable media coverage.
Team Leadership & Development
- Recruit, mentor, and lead a high-performing, data-driven marketing team, fostering a culture of innovation, collaboration, accountability, and continuous improvement.
- Structure the marketing organization for scale, defining clear roles, responsibilities, and career paths for team members.
- Set clear, ambitious goals for the team and provide the guidance, resources, and support necessary to achieve them.
- Champion a culture of experimentation and learning, where data informs decisions and failures are viewed as opportunities for growth.
Requirements for the Vice President of Marketing | B2B SaaS | Atlanta, GA
Required Qualifications:
Experience
A minimum of 15+ years of progressive marketing experience, with at least 7 years in a senior leadership role (Director, Sr. Director, or VP level) within a B2B SaaS or technology company.
Proven Track Record
Demonstrable success in scaling a marketing organization and significantly contributing to revenue growth from $20M to $100M+ ARR.
Demand Generation Expertise
Deep, hands-on expertise in building and managing a modern, multi-channel demand generation engine, including digital marketing, ABM, and marketing operations.
Strategic Mindset
Proven ability to develop and execute a comprehensive marketing strategy that is tightly aligned with corporate objectives.
Data-Driven Acumen
A highly analytical and metrics-driven leader who lives in the data to measure and optimize performance, forecast pipeline, and prove ROI.
Leadership Skills
Exceptional leadership, communication, and interpersonal skills with a proven ability to build, inspire, and mentor a high-performing team.
Education
Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
Preferred Qualifications:
- An MBA or other advanced degree is highly preferred.
- Experience marketing to mid-market and enterprise-level customers.
- Experience taking a company through significant funding rounds or an exit event (IPO or acquisition).
- Familiarity with specific industry verticals such as FinTech, HealthTech, or Supply Chain is a plus.
- Established presence as a thought leader in the marketing community, with experience in public speaking or publishing.
- Expert-level proficiency with Salesforce and a major marketing automation platform (e.g., HubSpot, Marketo, Pardot).
Benefits & Perks Offered
Our client is committed to building a world-class team and offers a comprehensive and competitive compensation package to attract and retain top talent. This includes:
Competitive Executive Compensation
A highly attractive base salary and a significant performance-based executive bonus plan.
Meaningful Equity
A substantial equity package, providing the opportunity to share in the success you help create.
Comprehensive Health Coverage
Premium medical, dental, and vision insurance for you and your dependents.
Retirement Planning
A 401(k) plan with a generous company match to help you plan for the future.
Generous Time Off
A flexible and generous Paid Time Off (PTO) policy, plus company-paid holidays, to encourage work-life balance.
Professional Development
A dedicated budget for conferences, courses, and certifications to support your continuous learning and growth.
Modern Work Environment
A beautiful office in Atlanta, GA, with a flexible hybrid work model.
Additional Perks
Wellness stipends, regular team-building events, a fully stocked kitchen, and a collaborative, energetic company culture.
How to Apply
This is a retained search being conducted exclusively by JRG Partners. If you are a transformative B2B SaaS marketing leader ready to make a significant impact on a rapidly growing company, we encourage you to apply.
To be considered for this confidential opportunity, please submit your resume and a cover letter detailing your relevant experience and accomplishments. For more information about our expertise in placing elite executive talent, please visit the JRG Partners page for our Chief Marketing Officer Executive Search executive search practice. We look forward to reviewing your application and discussing this exciting role in more detail.
