Role Overview for Vice President of Brand Marketing – CPG – New York, NY
JRG Partners is proud to partner with a category-leading, high-growth Consumer Packaged Goods (CPG) company in their search for a visionary and results-driven Vice President of Brand Marketing. Based in the vibrant heart of New York, NY, this executive leadership role is a pivotal opportunity to architect the future of a beloved portfolio of brands. The VP of Brand Marketing will serve as the chief storyteller and brand steward, responsible for crafting and executing a comprehensive brand strategy that drives consumer loyalty, market share, and profitable growth. This is not just a marketing role; it is a business leadership position requiring a dynamic blend of creative intuition, analytical rigor, and inspirational leadership.
The ideal candidate is a seasoned CPG marketing executive with a proven track record of building iconic brands and leading high-performing teams. You will be entrusted with the full scope of brand management, from long-term strategic planning and innovation pipelines to the execution of cutting-edge, integrated marketing campaigns. You will own the brand’s P&L, making critical decisions that impact the bottom line while ensuring the brand’s essence and promise are consistently delivered across every consumer touchpoint. Reporting directly to the Chief Marketing Officer, you will be a key member of the senior leadership team, collaborating across functions to align the organization around a unified brand vision and drive a culture of consumer-centricity and innovation. This role demands a leader who can think big-picture while also diving deep into the details, a strategist who can translate consumer insights into powerful brand narratives, and a mentor who can develop the next generation of marketing talent.
Key Responsibilities of Vice President of Brand Marketing – CPG – New York, NY
The Vice President of Brand Marketing will have a broad and impactful scope of responsibilities, including but not limited to:
Brand Strategy & Architecture
Develop and champion a clear, compelling long-term brand vision, strategy, and positioning. Define the brand architecture, identity, and voice to ensure consistency and resonance in the market. Conduct annual strategic planning and create a 3-5 year roadmap for sustainable brand growth.
Integrated Marketing & Campaign Leadership
Oversee the development and execution of innovative, 360-degree marketing plans that build brand equity and drive sales. Lead the strategy for all consumer-facing communications, including digital marketing, social media, public relations, influencer marketing, experiential events, and traditional advertising.
Consumer Insights & Market Intelligence
Champion a deep, data-driven understanding of the target consumer and market landscape. Leverage consumer research, syndicated data (e.g., Nielsen, IRI), and analytics to uncover actionable insights that inform brand strategy, communication, and product innovation. Maintain a profound understanding of the latest CPG industry trends and competitive activities.
Innovation Pipeline & Commercialization
Partner closely with R&D, Sales, and Operations to lead the brand’s innovation agenda. Identify white-space opportunities and guide the development and launch of new products from concept to commercialization, ensuring they align with the brand strategy and meet consumer needs.
P&L Management & Financial Acumen
Assume full P&L responsibility for the brand portfolio. Develop and manage the annual marketing budget, ensuring investments are allocated efficiently to maximize ROI. Track financial performance, analyze key business drivers, and implement strategies to achieve revenue and profitability targets.
Team Leadership & Development
Build, lead, and mentor a world-class brand marketing team. Foster a collaborative, high-performance culture that encourages creativity, accountability, and continuous learning. Provide clear direction, coaching, and career development opportunities for team members.
Cross-Functional Collaboration
Serve as a key strategic partner to other departments, including Sales, Finance, Supply Chain, and R&D. Work seamlessly with the sales team to develop powerful trade marketing programs and ensure alignment between brand strategy and retail execution.
Agency & Partner Management
Lead the selection and management of external agency partners (creative, media, PR, etc.). Set clear objectives, provide inspiring briefs, and manage relationships to ensure partners deliver exceptional work that is on-brand, on-time, and on-budget.
Performance Analytics & Reporting
Establish key performance indicators (KPIs) to measure the effectiveness of all marketing initiatives. Implement robust tracking and reporting systems to monitor brand health, campaign performance, and market share, providing regular updates to the executive team.
Requirements for the Vice President of Brand Marketing – CPG – New York, NY
We are seeking an exceptional leader with a passion for brand building and a deep understanding of the CPG landscape. The successful candidate will possess the following qualifications:
Educational Background
A Bachelor’s degree in Marketing, Business Administration, or a related field is required. An MBA is strongly preferred.
Professional Experience
A minimum of 15+ years of progressive brand marketing experience within the Consumer Packaged Goods (CPG) industry is essential. This must include at least 5-7 years in a senior leadership capacity (e.g., Director, Senior Director, or VP level) with direct P&L and team management responsibilities.
Proven Brand Builder
Demonstrated success in developing and executing brand strategies that have resulted in significant and sustained market share growth, increased brand equity, and enhanced profitability for a major CPG brand.
Financial Acumen
Strong command of financial principles with extensive experience managing multi-million dollar budgets and full P&L ownership. Must be adept at financial analysis, forecasting, and ROI optimization.
Integrated Marketing Expertise
Deep expertise across the full marketing mix, with a strong emphasis on digital marketing, eCommerce, social media, and data-driven campaign measurement. Experience managing large-scale, multi-channel campaigns is a must.
Strategic & Analytical Thinker
The ability to translate complex data and consumer insights into clear, actionable strategies. Must be highly analytical and comfortable using data to make decisions and tell a compelling story.
Inspirational Leadership
Exceptional leadership and team-building skills. A proven ability to attract, develop, and retain top talent, fostering a positive and results-oriented team environment.
Communication & Influence
Superior written and verbal communication skills, with the ability to present confidently and persuasively to senior executives, board members, retail partners, and internal teams.
Collaborative Spirit
A natural collaborator with a track record of building strong, productive relationships with cross-functional partners and external agencies.
Adaptability
Must be able to thrive in a fast-paced, entrepreneurial environment, demonstrating agility and a proactive approach to problem-solving.
Benefits & Perks Offered
Our client is committed to investing in their employees and offers a highly competitive and comprehensive benefits package designed to support your professional and personal well-being. This includes:
Competitive Compensation
An attractive base salary, significant annual bonus potential, and long-term incentive/equity opportunities.
Comprehensive Health Coverage
Premium medical, dental, and vision insurance plans for you and your eligible dependents.
Retirement Savings
A robust 401(k) plan with a generous company match to help you plan for your future.
Generous Paid Time Off
A flexible and generous PTO policy, including vacation days, sick leave, and company-paid holidays.
Professional Growth
A strong commitment to employee development with opportunities for continued education, conference attendance, and leadership training.
Wellness Programs
Company-sponsored wellness initiatives, including gym membership reimbursements and mental health resources.
Employee Discounts
Significant discounts on the company’s portfolio of products.
Prime Location
A modern and collaborative office space located in New York, NY, with access to commuter benefits.
How to Apply
JRG Partners is the exclusive executive search firm retained for this critical Vice President of Brand Marketing search. We are seeking a transformative leader ready to make a significant impact on a rapidly growing CPG company. If you are a strategic, results-oriented marketing executive with the experience and passion to lead this brand to new heights, we encourage you to apply.
To be considered for this confidential opportunity, please submit your resume and a cover letter detailing your relevant experience and accomplishments. All applications will be treated with the utmost confidentiality.
JRG Partners is an equal opportunity employer. To learn more about our dedicated recruitment practice in this space, please visit our practice area page. Learn more about our expertise in the Consumer Goods sector and see how we connect top talent with leading brands.
