Role Overview for Chief Marketing Officer – Consumer Packaged Goods (CPG) – Cincinnati, OH
JRG Partners is proud to lead the executive search for a visionary and results-driven Chief Marketing Officer (CMO) on behalf of our client, a dynamic and rapidly expanding leader in the Consumer Packaged Goods (CPG) sector. Based in the vibrant hub of Cincinnati, OH, this is a career-defining opportunity to join a forward-thinking executive team and steer the marketing engine of a beloved portfolio of consumer brands. Our client is renowned for its commitment to quality, innovation, and a deep understanding of the modern consumer. They are seeking a marketing titan who can build upon a strong foundation, harness the power of data and digital transformation, and propel the company into its next chapter of unprecedented growth and market leadership.
As the CMO, you will be the chief architect of the company’s marketing strategy, brand narrative, and customer engagement initiatives. You will be responsible for the entire marketing ecosystem, from high-level brand positioning and long-term strategy to the tactical execution of multi-channel campaigns. This role demands a unique blend of creative intuition and analytical rigor. The ideal candidate is a strategic leader who can inspire a high-performing team, foster a culture of innovation, and translate market insights into actionable growth strategies. You will hold ultimate accountability for brand health, market share, customer acquisition and retention, and the overall return on marketing investment. This is more than a marketing role; it’s a pivotal leadership position that will directly influence the company’s trajectory, culture, and bottom line. We are looking for a game-changer who is passionate about building iconic brands and connecting with consumers in meaningful ways.
Key Responsibilities of Chief Marketing Officer – Consumer Packaged Goods (CPG) – Cincinnati, OH
The Chief Marketing Officer will have a broad and impactful scope of responsibilities, overseeing all aspects of the marketing and brand functions. Success in this role requires a hands-on yet strategic approach to the following key areas:
Brand Strategy & Management
Develop and execute a cohesive, multi-year brand strategy that enhances brand equity, increases market share, and drives consumer loyalty across all product lines. Serve as the ultimate brand steward, ensuring all marketing communications, product experiences, and consumer touchpoints are consistent with the brand’s identity and promise.
Integrated Marketing Campaigns
Lead the ideation, development, and execution of innovative, fully integrated marketing campaigns across all channels, including digital, social media, traditional media, PR, influencer marketing, and in-store promotions.
Digital Transformation & Performance Marketing
Champion a digital-first mindset across the organization. Oversee the entire digital marketing funnel, including SEO/SEM, email marketing, content marketing, social media strategy, and paid media, with a relentless focus on data, analytics, and ROI.
P&L and Budget Management
Assume full ownership of the marketing budget, ensuring optimal allocation of resources to achieve strategic objectives. Develop and manage marketing P&L, track performance against KPIs, and deliver regular, insightful reports to the executive team and board.
Market Intelligence & Consumer Insights
Build and lead a best-in-class consumer insights function to uncover actionable data on consumer behavior, market trends, and competitive landscape. Utilize these insights to inform product innovation, brand positioning, and go-to-market strategies.
Team Leadership & Development
Recruit, mentor, and inspire a world-class marketing organization. Foster a collaborative, innovative, and results-oriented culture that attracts and retains top talent. Provide clear direction, feedback, and professional development opportunities for the team.
Product Innovation & Go-to-Market Strategy
Collaborate closely with the Product Development, R&D, and Sales teams to identify new product opportunities and develop compelling go-to-market strategies for new product launches, ensuring successful market entry and adoption.
Public Relations & Corporate Communications
Oversee the company’s public relations and communication strategy to enhance corporate reputation, manage brand perception, and secure positive media coverage.
Agency & Vendor Management
Manage relationships with external agencies and marketing vendors, including advertising, PR, and digital agencies, ensuring they deliver high-quality work that is on-brand, on-time, and on-budget.
Sales Collaboration & Enablement
Forge a strong partnership with the sales leadership to ensure marketing initiatives are aligned with sales goals and to create powerful sales enablement tools and materials that drive channel performance.
Analytics & Reporting
Establish a robust marketing analytics framework to measure campaign effectiveness, brand health, customer lifetime value, and other critical KPIs. Leverage data to drive continuous improvement and strategic decision-making.
Requirements for the Chief Marketing Officer – Consumer Packaged Goods (CPG) – Cincinnati, OH
The successful candidate will be a seasoned marketing executive with a proven track record of building successful brands and driving significant growth within the CPG industry. We are seeking a leader with the following qualifications:
Experience
A minimum of 15+ years of progressive marketing experience, with at least 5-7 years in a senior leadership role (VP, SVP, or CMO) within a reputable CPG company.
Education
Bachelor’s degree in Marketing, Business Administration, or a related field is required. An MBA is strongly preferred.
CPG Expertise
Deep and demonstrable experience within the CPG industry is non-negotiable. Must have a thorough understanding of retail channels (grocery, mass, club, e-commerce) and the nuances of CPG marketing.
Digital Acumen
Proven expertise in developing and executing successful digital marketing strategies, with a strong command of performance marketing, social media, e-commerce, and data analytics.
Strategic Vision
A strategic and innovative thinker with the ability to translate business goals into actionable marketing strategies and compelling brand stories.
Leadership Prowess
Exceptional leadership and team-building skills with a demonstrated ability to inspire, manage, and develop a large, diverse team of marketing professionals.
Financial Acumen
Strong financial and analytical skills, including experience managing a significant marketing budget and P&L, with a clear focus on measuring and driving ROI.
Communication Skills
Outstanding written and verbal communication skills, with the ability to articulate a clear vision and present compelling arguments to the executive team, board members, and external partners.
Data-Driven Mindset
A commitment to making data-informed decisions, with expertise in leveraging consumer research, market data, and analytics to drive strategy. Must stay current on the latest CPG industry trends and consumer behaviors.
Benefits & Perks Offered
Our client offers a highly competitive and comprehensive compensation and benefits package designed to attract and retain top-tier executive talent. This includes:
Competitive Executive Salary
A highly competitive base salary commensurate with experience.
Performance-Based Bonus
A lucrative annual bonus plan tied to company and individual performance metrics.
Equity/Long-Term Incentive Plan
Meaningful equity participation, providing the opportunity to share in the long-term success of the company.
Comprehensive Health Coverage
Premium medical, dental, and vision insurance for you and your eligible dependents.
Retirement Savings Plan
A robust 401(k) plan with a generous company match.
Generous Paid Time Off
A flexible and generous paid time off (PTO) policy, including vacation, sick days, and company holidays.
Relocation Assistance
A comprehensive relocation package is available for the right candidate.
Professional Development
A dedicated budget for continuous learning, executive coaching, and industry conferences.
Additional Perks
Employee product discounts, wellness programs, and other corporate perks.
How to Apply
JRG Partners is exclusively managing the search for this pivotal Chief Marketing Officer role. If you are a visionary CPG marketing leader with a passion for building iconic brands and a track record of driving exceptional growth, we encourage you to apply.
To be considered for this confidential opportunity, please submit your resume and a cover letter outlining your qualifications and interest in the role. For more information on our expertise in this sector, please visit our Consumer Packaged Goods executive search practice area. We look forward to reviewing your application. JRG Partners is an equal opportunity employer.
