Role Overview for Head of Pricing & Price-Pack Architecture with a Beverage Company – Atlanta, GA
JRG Partners is proud to partner with a dynamic and rapidly growing leader in the beverage industry to recruit a visionary Head of Pricing & Price-Pack Architecture. Based in the vibrant city of Atlanta, GA, this executive-level position is a pivotal opportunity to shape the commercial future of a beloved portfolio of brands. We are seeking a strategic mastermind who can architect and implement sophisticated pricing and packaging strategies that will drive sustainable revenue growth, optimize profitability, and enhance market share in a highly competitive landscape.
As the Head of Pricing & Price-Pack Architecture, you will be the central force behind the company’s Revenue Growth Management (RGM) strategy. You will lead a dedicated team of analysts and strategists, fostering a culture of data-driven decision-making and continuous improvement. This role is not just about crunching numbers; it’s about understanding the complex interplay of consumer psychology, market dynamics, brand positioning, and retailer relationships. You will be a key advisor to the executive leadership team, providing critical insights and recommendations that will directly influence the company’s P&L and long-term strategic direction.
This is a highly cross-functional role requiring exceptional collaboration and influencing skills. You will work hand-in-hand with Sales, Marketing, Finance, Supply Chain, and Innovation teams to ensure that our pricing and packaging strategies are not only analytically sound but also flawlessly executed in the marketplace. If you are a seasoned CPG leader with a passion for building value and a proven track record of developing and executing winning commercial strategies, this is your opportunity to make a lasting impact on a category-leading organization.
Key Responsibilities of Head of Pricing & Price-Pack Architecture with a Beverage Company – Atlanta, GA
Strategic Pricing Leadership
Develop, champion, and implement the comprehensive long-term and annual pricing strategy for the entire brand portfolio across all channels, including retail, on-premise, and e-commerce. This includes setting list prices, defining promotional guidelines, and managing trade architecture to maximize net revenue and margin.
Price-Pack Architecture Optimization
Lead the design and continuous optimization of the company’s price-pack architecture. Analyze market opportunities to recommend new pack sizes, formats, and price points that meet evolving consumer needs, address competitive threats, and unlock new growth avenues. Utilize techniques like the good-better-best approach to pricing to create effective product tiers.
Advanced Analytics & Insights Generation
Spearhead the use of advanced analytics to inform all pricing decisions. This includes leading price elasticity studies, conjoint analysis, promotional effectiveness (ROI) analysis, and competitive landscape monitoring. Translate complex data from sources like Nielsen/IRI into actionable, strategic insights for senior leadership.
Revenue Growth Management (RGM) Framework
Build and embed a world-class RGM framework within the organization. Champion the five pillars of RGM (Pricing, Promotion, Mix, Trade Spend) to create a holistic approach to value creation.
Team Development & Mentorship
Recruit, lead, and mentor a high-performing team of pricing and analytics professionals. Foster a collaborative and innovative environment, providing clear direction, career development opportunities, and the resources needed for success.
Cross-Functional Partnership
Serve as the primary pricing partner to key internal stakeholders. Collaborate with the Sales team to develop compelling, data-backed selling stories for key retail partners. Work with Marketing to ensure pricing strategies align with brand positioning and equity goals. Partner with Finance on forecasting, budgeting, and P&L impact analysis. Liaise with Supply Chain to understand cost implications and ensure feasibility of pack-size initiatives.
Pricing Governance & Execution
Establish and enforce robust pricing governance processes and systems to ensure strategic alignment and consistent execution across the organization. Develop tools and dashboards to monitor pricing performance, identify deviations, and track key performance indicators (KPIs) such as net price realization and margin accretion.
Innovation & New Product Pricing
Partner with the Innovation and R&D teams to develop the pricing strategy for all new product launches. Conduct financial modeling and consumer value assessment to determine optimal launch pricing that maximizes both trial and long-term profitability.
Executive Communication
Prepare and deliver compelling presentations on pricing strategy, performance, and recommendations to the executive leadership team and other senior stakeholders. Clearly articulate complex analyses and advocate for strategic initiatives with confidence and clarity.
Requirements for the Head of Pricing & Price-Pack Architecture with a Beverage Company – Atlanta, GA
Educational Background
A Bachelor’s degree in Finance, Economics, Business Administration, Marketing, or a related quantitative field is required. An MBA or other advanced degree is highly preferred.
Professional Experience
A minimum of 12-15 years of progressive experience in Revenue Growth Management, strategic pricing, commercial strategy, or a related analytical field.
Industry Expertise
Significant experience (minimum 7+ years) within the Consumer Packaged Goods (CPG) / Fast-Moving Consumer Goods (FMCG) industry is essential. Direct experience in the beverage sector (alcoholic or non-alcoholic) is a significant advantage.
Leadership Experience
A minimum of 5-7 years of proven experience in a leadership role, with a strong track record of building, managing, and developing high-performing teams.
Analytical Acumen
Deep expertise in quantitative analysis, financial modeling, and statistical methods. Must have hands-on experience with syndicated data sources (e.g., Nielsen, IRI, SPINS) and be able to derive strategic insights from large datasets.
Strategic Mindset
Demonstrated ability to think strategically, connect disparate data points into a cohesive narrative, and develop long-term plans that drive business results. Must be able to balance short-term execution with long-range vision.
Influence & Communication
Exceptional communication, presentation, and interpersonal skills. Proven ability to influence and align senior-level executives and cross-functional partners around a common goal. Must be a compelling storyteller who can translate complex data into clear, actionable recommendations.
Technical Proficiency
High proficiency in Microsoft Excel and PowerPoint is a must. Experience with pricing software, data visualization tools (e.g., Tableau, Power BI), and statistical packages is a strong plus.
Business Acumen
Strong understanding of P&L management and the financial levers that drive profitability in a CPG environment.
Benefits & Perks Offered
Our client is committed to attracting and retaining top-tier talent by offering a comprehensive and competitive compensation package. As a key member of the leadership team, you can expect:
- An attractive base salary and a significant performance-based executive bonus program.
- A long-term incentive plan (equity/stock options) to share in the company’s success.
- Comprehensive benefits package, including premium medical, dental, and vision insurance for you and your family.
- A robust 401(k) retirement savings plan with a generous company match.
- Generous paid time off (PTO), company holidays, and paid parental leave policies.
- Relocation assistance to the Atlanta, GA area for qualified candidates.
- A commitment to professional growth with funding for conferences, certifications, and continued education.
- A collaborative, energetic, and innovative work culture.
- Employee discounts on the company’s exciting portfolio of beverage products.
How to Apply
This is an exclusive search being conducted by JRG Partners. To be considered for this career-defining opportunity, interested and qualified candidates are encouraged to submit their resume and a cover letter detailing their relevant experience. We are looking for a leader who is ready to take on a significant challenge and drive transformative growth.
JRG Partners specializes in placing top talent within the world’s leading consumer-focused companies. To learn more about our expertise in this space and to submit your application, please visit the page for Strategic RGM, Pricing & Commercial Growth Leaders. We look forward to reviewing your application and discussing how your skills and ambitions align with this exceptional role.
Our client is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
