Role Overview for Chief Growth Officer with a Mid-Market CPG Company – Orlando, FL
JRG Partners is proud to partner with a dynamic and rapidly expanding mid-market Consumer Packaged Goods (CPG) company based in the vibrant city of Orlando, Florida. Our client has carved a significant niche in the market with its innovative products and strong brand loyalty. As they embark on their next ambitious phase of expansion, we are seeking a visionary and results-driven Chief Growth Officer (CGO) to join their executive leadership team. This is a pivotal role for a strategic leader who can architect and execute a comprehensive, multi-channel growth strategy that will propel the company to new heights.
The Chief Growth Officer will be the primary driver of revenue generation and market expansion. This executive will own the entire customer journey, integrating the functions of marketing, sales, product development, and customer success under a single, unified vision. You will be responsible for identifying new market opportunities, building and optimizing revenue streams, and fostering a culture of innovation and data-driven decision-making. This is a unique opportunity to make a transformative impact on a well-respected brand, leveraging your expertise in the consumer packaged goods industry to build sustainable, long-term value. The ideal candidate is a master of both strategy and execution, capable of inspiring teams and forging powerful partnerships while maintaining a relentless focus on achieving aggressive growth targets.
Key Responsibilities of Chief Growth Officer with a Mid-Market CPG Company – Orlando, FL
The CGO will have a broad and impactful remit, with key responsibilities including:
Growth Strategy Development & Execution
Design, implement, and iterate on a comprehensive growth strategy that encompasses marketing, sales, brand management, and new business development. Identify and prioritize key growth levers, including market penetration, geographic expansion, new product introductions, and strategic partnerships.
Omni-Channel Revenue Leadership
Assume full P&L responsibility for all revenue-generating activities. Drive growth across all channels, including traditional retail (Grocery, Mass, Club), e-commerce (DTC, Amazon), and alternative channels. Develop and manage key distributor and retailer relationships.
Marketing & Brand Vision
Lead all marketing initiatives to build brand equity and drive consumer demand. Oversee brand strategy, digital marketing (SEO, SEM, social media, content), performance marketing, public relations, and trade marketing. Ensure a cohesive and compelling brand message across all consumer touchpoints.
Data-Driven Insights & Analytics
Champion a data-first culture. Utilize market research, consumer insights, and performance analytics to inform strategy, optimize marketing spend, and identify emerging trends. Implement and manage key performance indicators (KPIs) to track progress against growth objectives.
Sales Force Effectiveness
Lead, mentor, and scale a high-performing national sales organization. Establish sales targets, compensation plans, and training programs that motivate the team and drive exceptional results. Optimize sales processes and systems for maximum efficiency and effectiveness.
Innovation & Product Pipeline
Collaborate closely with the Product Development and R&D teams to influence the innovation pipeline. Ensure new product launches are aligned with market needs and supported by robust go-to-market strategies to maximize commercial success.
Cross-Functional Collaboration
Serve as a key member of the executive leadership team, working collaboratively with the CEO, COO, and CFO. Foster strong relationships with Operations, Supply Chain, and Finance to ensure seamless execution and alignment on company-wide goals.
Team Leadership & Development
Build and nurture a world-class growth organization. Attract, retain, and develop top talent across the marketing and sales functions. Foster a culture of accountability, collaboration, and continuous improvement.
Requirements for the Chief Growth Officer with a Mid-Market CPG Company – Orlando, FL
The ideal candidate will be a seasoned CPG executive with a demonstrable history of driving exceptional growth. Specific qualifications include:
Experience
A minimum of 15+ years of progressive leadership experience within the CPG industry, with at least 5-7 years in a senior executive role (e.g., CGO, CRO, VP of Sales & Marketing) with significant P&L responsibility.
Proven Track Record
Demonstrable success in scaling a mid-market CPG brand, with quantifiable achievements in revenue growth, market share expansion, and profitability. Experience managing revenues in excess of $100M is highly preferred.
Omni-Channel Expertise
Deep experience across a variety of sales channels, including syndicated data-driven channels (IRI/Nielsen) like Grocery, Mass, and Club, as well as high-growth e-commerce and DTC platforms.
Strategic & Analytical Acumen
Superior strategic thinking and problem-solving skills. An expert in using data and analytics to drive insights and make informed decisions. Strong financial literacy and experience with budgeting, forecasting, and P&L management.
Marketing Mastery
A strong background in modern marketing techniques, including digital marketing, brand building, performance marketing, and CRM. Must be able to translate brand vision into effective, multi-channel marketing campaigns.
Leadership Presence
Exceptional leadership and communication skills. The ability to inspire, influence, and motivate teams and stakeholders at all levels of the organization. A natural collaborator who can build consensus and drive alignment.
Entrepreneurial Spirit
A hands-on, agile, and results-oriented mindset. Thrives in a fast-paced, dynamic environment and is comfortable navigating ambiguity. Possesses the drive and resilience to overcome challenges and achieve ambitious goals.
Education
Bachelor’s degree in Business, Marketing, or a related field is required. An MBA is strongly preferred.
Location
Ability to work on-site at the company’s headquarters in Orlando, FL. Relocation assistance is available for the right candidate.
Benefits & Perks Offered
Our client offers a highly competitive and comprehensive compensation and benefits package designed to attract and retain top executive talent. This includes:
Competitive Base Salary
An attractive six-figure base salary commensurate with experience.
Executive Bonus Program
A significant performance-based annual bonus tied to company and individual growth targets.
Equity Participation
A meaningful equity stake in the company, providing the opportunity to share in the long-term value you help create.
Comprehensive Health Coverage
Premium medical, dental, and vision insurance plans for you and your dependents.
Retirement Savings
A 401(k) plan with a generous company match.
Generous Paid Time Off
A flexible and generous PTO policy, including vacation, sick days, and paid holidays.
Relocation Assistance
A comprehensive relocation package for candidates moving to the Orlando area.
Professional Development
A budget for continued learning, executive coaching, and industry conferences.
Additional Perks
Product discounts, wellness programs, and a collaborative and energetic company culture.
How to Apply
JRG Partners is exclusively managing this executive search. If you are a visionary CPG leader with a passion for driving transformative growth and meet the qualifications outlined above, we invite you to apply for this exciting opportunity.
To be considered, please submit your resume and a cover letter detailing your relevant experience and quantifiable achievements. For more information about our expertise in this sector, please visit our Strategic RGM, Pricing & Commercial Growth Leaders page. We look forward to reviewing your application and discussing how you can lead our client into their next chapter of success.
