Role Overview for Chief Marketing Officer with an Industrial Equipment Co. – Milwaukee, WI
JRG Partners is proud to partner with a globally recognized leader in the industrial equipment manufacturing sector in their exclusive search for a transformative Chief Marketing Officer (CMO). Based at their corporate headquarters in the vibrant industrial hub of Milwaukee, WI, this is a career-defining opportunity to steer the marketing and brand vision for a company renowned for its engineering excellence, innovation, and commitment to quality. Our client is at a pivotal point in their history, poised for significant growth and digital transformation. They are seeking a forward-thinking executive to join their senior leadership team and architect a marketing strategy that honors a rich legacy while aggressively pursuing new market opportunities.
The Chief Marketing Officer will be the principal architect of the company’s global brand narrative and the driving force behind its demand generation engine. This role is not merely about managing marketing functions; it’s about inspiring change, fostering a data-driven culture, and fundamentally shaping how the company engages with its diverse customer base—from small businesses to Fortune 500 enterprises.
You will be responsible for building and mentoring a world-class marketing organization, aligning marketing initiatives with overarching business objectives, and delivering measurable ROI. The ideal candidate is a strategic visionary with a deep understanding of the complexities of B2B industrial marketing, possessing the acumen to blend traditional channel strategies with cutting-edge digital tactics to build brand equity and accelerate revenue growth. This executive will report directly to the Chief Executive Officer and play a critical role in the strategic planning and future direction of the entire organization.
Key Responsibilities of Chief Marketing Officer with an Industrial Equipment Co. – Milwaukee, WI
Executive Leadership & Strategy
Develop, articulate, and execute a cohesive, multi-year global marketing strategy that aligns with the company’s long-term growth objectives. Serve as a key member of the executive leadership team, providing critical marketing insights and contributing to overall corporate strategy.
Team Development & Mentorship
Lead, inspire, and develop a high-performing global marketing team across all disciplines, including brand management, product marketing, digital marketing, content creation, and corporate communications. Foster a culture of collaboration, accountability, and continuous improvement.
Brand & Positioning
Own the evolution and stewardship of the corporate brand. Define and manage brand positioning, messaging, and identity across all global touchpoints to ensure consistency and strengthen market presence. Oversee all public relations, media outreach, and corporate communication efforts.
Digital Transformation & Demand Generation
Spearhead the company’s digital marketing evolution. Develop and implement a comprehensive, multi-channel demand generation strategy to drive qualified leads and build a robust sales pipeline. Oversee all digital channels, including SEO/SEM, marketing automation, email marketing, social media, and the corporate website.
Product Marketing Excellence
Collaborate closely with Product Management, Engineering, and Sales to develop and execute powerful go-to-market strategies for new product launches and existing portfolios. Translate complex technical features into compelling value propositions and customer benefits.
Content & Thought Leadership
Champion a content-first approach to marketing. Oversee the creation and distribution of high-value, technical, and insightful content (e.g., white papers, case studies, webinars, technical articles) that establishes the company as an undisputed thought leader in the industry.
Market Intelligence & Analytics
Build and lead a robust market intelligence function to monitor industry trends, analyze competitor activities, and uncover customer insights. Champion a data-driven approach, establishing key performance indicators (KPIs) and analytics frameworks to measure campaign effectiveness, marketing ROI, and contribution to revenue.
Sales Enablement & Channel Support
Forge a strong partnership with the sales organization to create powerful sales enablement tools, training materials, and collateral. Develop and manage co-marketing programs to support a global network of distributors, dealers, and channel partners, ensuring they are equipped for success.
Budget & Resource Management
Assume full P&L responsibility for the global marketing budget. Ensure optimal allocation of resources to maximize impact and achieve strategic goals, while maintaining fiscal discipline and demonstrating clear ROI on all marketing investments.
Requirements for the Chief Marketing Officer with an Industrial Equipment Co. – Milwaukee, WI
Executive Experience
A minimum of 15 years of progressive marketing experience, with at least 7 years in a senior leadership capacity (e.g., VP of Marketing, Senior Director, CMO) overseeing a multifaceted marketing organization.
Industry Expertise
Demonstrable experience within a B2B environment is mandatory. A strong preference will be given to candidates from industrial manufacturing, heavy equipment, engineering, technology, or other complex technical sectors. You must be comfortable marketing highly engineered products to a sophisticated customer base.
Educational Background
A Bachelor’s degree in Marketing, Business Administration, Communications, or a related field is required. An MBA or other advanced degree is highly preferred.
Strategic Acumen
Proven ability to develop and execute successful, data-driven marketing strategies that have resulted in measurable revenue growth, market share gains, and enhanced brand equity.
Digital Fluency
Deep, hands-on expertise in modern digital marketing, including marketing automation platforms (e.g., Marketo, Pardot, HubSpot), CRM systems (e.g., Salesforce), analytics tools, SEO/SEM, and account-based marketing (ABM). A deep understanding of modern industrial marketing strategies is essential.
Leadership & Communication
Exceptional leadership skills with the ability to inspire and motivate a diverse, global team. Must be a compelling communicator and storyteller, capable of articulating a clear vision and influencing stakeholders at all levels, from the board of directors to the factory floor.
Financial Acumen
Strong financial and analytical skills, with experience managing significant budgets and a proven ability to connect marketing initiatives directly to financial outcomes and ROI.
Collaborative Mindset
A track record of building strong, collaborative relationships with sales, product, engineering, and finance teams to achieve shared business goals.
Benefits & Perks Offered
Our client is committed to attracting and retaining top-tier executive talent and offers a comprehensive and competitive compensation package, including:
Executive Compensation
A highly competitive base salary complemented by a significant annual performance-based bonus.
Long-Term Incentives
A meaningful equity or long-term incentive plan (LTIP) that aligns your success with the long-term growth of the company.
Comprehensive Health & Wellness
Premier medical, dental, and vision insurance plans for you and your dependents, alongside robust wellness programs.
Retirement Planning
A generous 401(k) retirement plan with a strong company matching contribution.
Time Off
An executive-level paid time off (PTO) policy, supplemented by company-paid holidays.
Professional Development
A dedicated budget for executive coaching, industry conferences, and continued education to support your professional growth.
Relocation
A comprehensive relocation assistance package is available for the successful candidate and their family.
How to Apply
JRG Partners is the exclusive recruitment partner for this confidential search. To be considered for this pivotal Chief Marketing Officer role, please submit your resume and a cover letter detailing your relevant experience and strategic accomplishments. All applications will be treated with the strictest confidence. We invite you to learn more about our expertise in this sector by visiting JRG Partners’ Industrial & Manufacturing practice. We look forward to reviewing your application and discussing this exceptional opportunity with you.
