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# VP, Marketing Technology (MarTech) with a FinTech Platform – Dallas, TX


Role Overview for VP, Marketing Technology (MarTech) with a FinTech Platform – Dallas, TX
JRG Partners is proud to partner with a trailblazing FinTech platform at the forefront of financial innovation. Our client is revolutionizing how consumers and businesses interact with financial services through a suite of cutting-edge products. As they enter a new phase of accelerated growth, they are seeking a visionary and technically adept Vice President of Marketing Technology (MarTech) to join their executive leadership team in Dallas, TX.
This is a transformative leadership role for a professional who lives at the intersection of marketing, data, and technology. The VP, MarTech will be the chief architect and strategist for the entire marketing technology ecosystem. You will be responsible for creating a scalable, integrated, and efficient MarTech stack that serves as the engine for our client’s ambitious growth objectives. This role is not just about managing tools; it’s about building the data-driven foundation that will power sophisticated customer acquisition, engagement, and retention strategies.
Reporting directly to the Chief Marketing Officer (CMO), you will be a key strategic partner to the entire marketing department and a critical liaison to the Product, Engineering, and Data Science teams. You will lead a dedicated team of MarTech professionals, fostering a culture of innovation, experimentation, and operational excellence. The ideal candidate is a strategic thinker with hands-on technical expertise, capable of translating complex business needs into a cohesive technology roadmap that delivers measurable ROI and a world-class customer experience.
Key Responsibilities of VP, Marketing Technology (MarTech) with a FinTech Platform – Dallas, TX
The VP of Marketing Technology will have a broad and impactful scope of responsibilities, including:
Strategic Leadership & Roadmap Development

Develop and own the comprehensive MarTech vision, strategy, and multi-year roadmap, ensuring tight alignment with overall marketing and business objectives.
Act as the primary technology evangelist within the marketing organization, educating stakeholders on the capabilities and potential of the MarTech stack.
Continuously evaluate the rapidly evolving Marketing Technology Landscape to identify emerging trends, tools, and opportunities for innovation and competitive advantage.
Champion a data-first culture, driving the organization towards making more informed, data-driven decisions across all marketing channels.
Manage the MarTech budget, including forecasting, vendor negotiation, and demonstrating clear ROI on all technology investments.

Technology Stack Management & Optimization

Conduct a thorough audit of the existing MarTech stack to identify gaps, redundancies, and opportunities for consolidation and improvement.
Lead the selection, implementation, integration, and administration of all marketing technology platforms, including but not limited to Marketing Automation Platforms (MAP), Customer Relationship Management (CRM), Customer Data Platforms (CDP), analytics suites, content management systems (CMS), and digital advertising tools.
Establish and enforce rigorous processes for data governance, quality, and hygiene across all marketing systems to ensure a single, reliable source of truth.
Architect and manage the complex web of integrations between marketing platforms and other business systems (e.g., sales CRM, data warehouse, product analytics) to ensure seamless data flow.
Ensure all marketing technologies and data practices are fully compliant with privacy regulations such as CCPA and GDPR, as well as industry-specific financial regulations.

Data, Analytics, and Insights

Partner with the Data Science and Analytics teams to develop sophisticated measurement frameworks, including multi-touch attribution models and full-funnel reporting.
Oversee the development of dashboards and reporting mechanisms that provide actionable insights into campaign performance, customer behavior, and marketing ROI.
Leverage the CDP and other data tools to build and refine complex audience segmentation for targeted and personalized marketing campaigns.
Empower the marketing team with the tools and training necessary for self-service analytics, enabling them to quickly access the data they need to optimize their programs.

Operational Excellence & Team Leadership

Recruit, mentor, and lead a high-performing team of MarTech and marketing operations professionals.
Design and optimize critical marketing operations processes, including lead lifecycle management, lead scoring, campaign execution workflows, and data management.
Establish service-level agreements (SLAs) for marketing operations support and ensure the team is providing exceptional service to its internal stakeholders.
Foster a collaborative and innovative team environment that encourages continuous learning, testing, and professional growth.

Requirements for the VP, Marketing Technology (MarTech) with a FinTech Platform – Dallas, TX
Required Qualifications:
Experience
A minimum of 12-15 years of progressive experience in marketing technology, marketing operations, or a related field, with at least 7 years in a senior leadership capacity managing teams and strategy.
Industry Knowledge
Proven track record of success within the FinTech, financial services, SaaS, or a similarly regulated and data-intensive industry.
Technical Expertise
Deep, hands-on expertise with a wide range of enterprise-level MarTech platforms. This includes mastery of at least one major Marketing Automation Platform (e.g., Marketo, Pardot, HubSpot) and one CRM (e.g., Salesforce). Significant experience with CDPs (e.g., Segment, Tealium), web analytics (e.g., Google Analytics, Adobe Analytics), and data visualization tools (e.g., Tableau, Power BI) is essential.
Strategic Acumen
Demonstrated ability to think strategically, translating high-level business goals into a detailed, actionable technology roadmap.
Leadership Skills
Exceptional leadership and team-building skills with a proven ability to attract, develop, and retain top talent.
Communication
Outstanding communication and interpersonal skills, with the ability to articulate complex technical concepts to non-technical stakeholders and influence decision-making at the executive level.
Education
Bachelor’s degree in Marketing, Information Systems, Computer Science, Business, or a related field.
Location
Must be based in or willing to relocate to the Dallas, TX metropolitan area.
Preferred Qualifications:

An MBA or other advanced degree is highly desirable.
Experience in a high-growth, venture-backed or private equity-owned company environment.
Familiarity with product-led growth (PLG) strategies and the supporting technology stack.
Working knowledge of SQL and a foundational understanding of data warehousing principles.
Experience managing global MarTech stacks and navigating international data privacy laws.

Benefits & Perks Offered
Our client is committed to attracting and retaining top-tier talent by offering a highly competitive and comprehensive compensation and benefits package. This includes:
Competitive Compensation
A lucrative base salary, annual performance-based bonus, and a significant equity package.
Comprehensive Health Coverage
Premium medical, dental, and vision insurance plans with significant employer contributions for you and your dependents.
Retirement Planning
A 401(k) retirement plan with a generous company match.
Work-Life Balance
A generous paid time off (PTO) policy, paid company holidays, and flexible work arrangements.
Professional Growth
A substantial annual budget for professional development, including conferences, certifications, and continued education.
Wellness Programs
Company-sponsored wellness initiatives, including gym memberships and mental health resources.
Modern Workspace
A state-of-the-art office located in a vibrant Dallas neighborhood, complete with collaborative spaces and stocked kitchens.
Relocation Support
A comprehensive relocation package is available for exceptional candidates.
How to Apply
This is a unique opportunity to shape the technological future of a market-leading FinTech company and make a lasting impact on its growth trajectory. If you are a passionate and strategic MarTech leader ready for your next challenge, we encourage you to apply.
Please submit your resume and a cover letter detailing your relevant experience and why you are the ideal candidate for this role. JRG Partners is managing this exclusive search. We look forward to reviewing your application.