Role Overview for Senior Vice President of Marketing – Consumer Packaged Goods – Chicago, IL
JRG Partners is proud to represent a category-leading, multi-billion dollar Consumer Packaged Goods (CPG) company in their search for a visionary and results-driven Senior Vice President of Marketing. Based in the vibrant city of Chicago, IL, this executive will serve as a pivotal member of the senior leadership team, reporting directly to the Chief Executive Officer. This is a rare opportunity to take the helm of a dynamic marketing organization and shape the future of a portfolio of iconic, household-name brands.
The ideal candidate is a transformative leader with a profound understanding of the modern consumer landscape and a proven track record of driving profitable growth through innovative brand-building and data-driven marketing strategies. You will be responsible for the entirety of the marketing function, from high-level brand strategy and P&L management to the execution of cutting-edge digital campaigns and the development of a robust product innovation pipeline. This role demands a unique blend of creative vision, analytical rigor, and inspirational leadership. You will be the chief storyteller for the company, responsible for forging deep, lasting connections between our brands and millions of consumers across the nation. You will be tasked with not only defending and growing market share for established brands but also identifying and capitalizing on new market opportunities and consumer trends. We are seeking a leader who can build upon a strong foundation while challenging the status quo, fostering a culture of innovation, agility, and excellence within the marketing team and across the entire organization.
Key Responsibilities of Senior Vice President of Marketing – Consumer Packaged Goods – Chicago, IL
Strategic Brand Leadership & Vision
Develop and execute a comprehensive, long-range marketing and brand strategy that aligns with overall company objectives. Define brand architecture, positioning, and value propositions for the entire portfolio to maximize market share, brand equity, and profitability.
P&L and Budget Management
Assume full ownership of the multi-million dollar marketing budget. Develop annual operating plans (AOP), manage resource allocation, and ensure marketing investments deliver a strong return on investment (ROI). Drive financial discipline and forecasting accuracy for all marketing-related activities.
Omnichannel Marketing Excellence
Architect and oversee integrated, end-to-end marketing campaigns across all channels, including traditional advertising (TV, print), digital marketing (SEO, SEM, social media, programmatic), e-commerce, shopper marketing, and public relations. Ensure a cohesive and compelling brand message at every consumer touchpoint.
Innovation and Product Development
Lead the new product innovation pipeline from ideation to commercialization. Collaborate with R&D, Sales, and Operations to identify market gaps, develop compelling product concepts, and execute successful go-to-market strategies that drive incremental growth.
Data-Driven Consumer Insights
Champion a consumer-centric culture by building a world-class consumer insights function. Leverage market research, analytics, and data from sources like Nielsen and IRI to gain a deep understanding of consumer behavior, purchase drivers, and emerging global consumer trends. Translate insights into actionable marketing strategies.
Digital Transformation & E-commerce Growth
Accelerate the company’s digital transformation, with a strong focus on growing the e-commerce business through direct-to-consumer (DTC) and third-party retail channels. Enhance the brand’s digital presence and leverage technology to create personalized consumer experiences.
Team Leadership & Talent Development
Lead, mentor, and inspire a large, high-performing marketing organization. Foster a collaborative, innovative, and results-oriented culture. Attract, retain, and develop top-tier marketing talent to build a best-in-class team.
Cross-Functional Collaboration
Serve as a key strategic partner to the CEO and other members of the executive team. Work seamlessly with Sales to develop effective channel strategies, with Operations to manage forecasting and supply chain, and with Finance to ensure alignment on business goals and financial targets.
Agency & Partner Management
Manage relationships with external agencies and partners, including advertising, media, digital, and PR firms. Set clear expectations, drive performance, and ensure partners are delivering exceptional value and innovative thinking.
Requirements for the Senior Vice President of Marketing – Consumer Packaged Goods – Chicago, IL
Required Qualifications:
- A minimum of 15 years of progressive marketing leadership experience, with at least 10 years in the Consumer Packaged Goods (CPG) industry.
- A Bachelor’s degree in Marketing, Business Administration, or a related field is required.
- Demonstrated success in a senior leadership role (VP or higher) with full P&L responsibility for a significant brand or portfolio of brands.
- Proven track record of developing and executing successful brand strategies that have resulted in measurable market share and revenue growth.
- Extensive experience in managing large, multi-functional marketing teams and fostering talent development.
- Deep expertise in the full marketing mix, including brand management, digital marketing, consumer insights, innovation, and shopper marketing.
- Strong financial acumen and a history of managing large, complex budgets effectively.
- Exceptional communication, presentation, and interpersonal skills, with the ability to influence and build consensus at all levels of the organization, including the C-suite and Board of Directors.
Preferred Qualifications:
- An MBA from a top-tier business school is highly preferred.
- Experience managing a portfolio of brands across different life stages and consumer segments.
- Significant experience in driving digital transformation and scaling e-commerce/DTC businesses within a traditional CPG environment.
- Experience in both large, established CPG corporations and smaller, high-growth environments is a plus.
- A forward-thinking mindset with a passion for innovation and staying ahead of industry trends.
Benefits & Perks Offered
Our client offers a highly competitive and comprehensive executive compensation package designed to attract and retain the very best talent. This includes:
Competitive Base Salary
An attractive base salary commensurate with experience and market standards.
Executive Bonus Plan
A significant annual performance-based bonus tied to both individual and company performance.
Long-Term Incentive Plan
Meaningful equity participation (e.g., stock options, RSUs) to ensure alignment with long-term shareholder value creation.
Comprehensive Health & Wellness
Premium medical, dental, vision, and life insurance plans for you and your family. Includes access to wellness programs and mental health resources.
Retirement Savings
A generous 401(k) plan with a strong company match to help you plan for your future.
Generous Paid Time Off
A substantial paid time off (PTO) policy, including vacation, sick days, and company holidays, to promote work-life balance.
Parental Leave
Comprehensive paid parental leave policies to support growing families.
Relocation Assistance
A comprehensive relocation package is available for the right candidate.
Professional Development
A dedicated budget for executive coaching, conferences, and continuing education to support your professional growth.
How to Apply
If you are a transformative CPG marketing leader with the vision, experience, and passion to drive a portfolio of beloved brands into the future, we want to hear from you. This is a confidential search managed exclusively by JRG Partners.
To apply, please submit your resume and a cover letter detailing your relevant experience and accomplishments. JRG Partners is a nationally recognized leader in placing top executive talent within the consumer goods sector. To learn more about our dedicated practice in this area, we invite you to visit our Consumer Packaged Goods executive search practice page. We look forward to reviewing your application.
