Role Overview for Fractional Chief Marketing Officer | Growth-Stage B2B Company | Remote / Southeast US
JRG Partners is proud to represent a dynamic, venture-backed B2B technology company on the cusp of significant market expansion. Our client has established a strong product-market fit and is now seeking a visionary, results-oriented Fractional Chief Marketing Officer (CMO) to architect and execute a sophisticated marketing strategy that will fuel the next stage of their aggressive growth. This is a unique opportunity for a seasoned marketing executive to make a substantial impact on a part-time, strategic basis, providing high-level guidance and leadership without the commitment of a full-time role.
As the Fractional CMO, you will serve as the senior-most marketing leader within the organization, reporting directly to the CEO. You will be responsible for the entire marketing function, from high-level strategy and brand positioning to the tactical execution of demand generation and sales enablement programs. You will inherit a small but capable team and will be tasked with mentoring them while building a scalable marketing engine designed for rapid growth. The ideal candidate is a strategic powerhouse with a hands-on, roll-up-your-sleeves mentality, possessing a proven track record of scaling B2B companies, particularly within the SaaS or enterprise technology sectors. This role is fully remote, with a preference for candidates located in the Southeast US to facilitate occasional in-person strategic planning sessions.
This engagement is designed for a leader who thrives in a fast-paced, entrepreneurial environment and is passionate about building brands, creating categories, and driving measurable revenue growth. You will be the architect of the company’s market presence, defining the narrative, and implementing systems and processes that will allow the company to scale efficiently and predictably. If you are an experienced B2B marketing leader looking for a flexible, high-impact role where you can apply your expertise to help a promising company achieve its full potential, we encourage you to apply.
Key Responsibilities of Fractional Chief Marketing Officer | Growth-Stage B2B Company | Remote / Southeast US
The Fractional CMO will have a broad and strategic mandate. Your core responsibilities will include, but are not limited to:
Marketing Strategy & Leadership
Develop and own the overarching marketing strategy, aligning it with the company’s business objectives, revenue targets, and long-term vision. Define key performance indicators (KPIs) and establish a reporting framework to measure the effectiveness of all marketing initiatives, including MQLs, SQLs, pipeline generation, and customer acquisition cost (CAC).
Demand & Lead Generation
Architect and oversee a multi-channel demand generation engine to build a robust and predictable sales pipeline. This includes managing and optimizing digital marketing channels (SEO, SEM, PPC), Account-Based Marketing (ABM) campaigns, content marketing, email marketing, webinars, and virtual events.
Go-to-Market Strategy
Collaborate with the executive, product, and sales teams to refine and execute comprehensive go-to-market (GTM) strategies for new product features and market segments. Ensure messaging and positioning are consistent and compelling across all channels.
Content & Brand Strategy
Elevate the company’s brand presence and establish it as a thought leader in its industry. Oversee the development of a high-impact content strategy that addresses the entire buyer’s journey, creating valuable assets such as whitepapers, case studies, blog posts, research reports, and videos to attract and nurture leads.
Product Marketing
Partner closely with the product team to translate technical features into clear, customer-centric benefits. Develop compelling product messaging, positioning, and sales enablement materials (e.g., pitch decks, battle cards, datasheets) to empower the sales team to win.
Marketing Technology & Operations
Evaluate, implement, and manage the marketing technology (MarTech) stack (e.g., CRM, marketing automation, analytics platforms) to improve efficiency, enable data-driven decision-making, and support scalable growth.
Team Mentorship & Development
Provide strategic guidance, mentorship, and leadership to the existing marketing team. Identify skill gaps and resource needs, making recommendations for future hires or agency partnerships as the company scales.
Budgeting & Analytics
Develop and manage the marketing budget, ensuring optimal allocation of resources to maximize ROI. Regularly analyze campaign performance and market trends to provide actionable insights and strategic recommendations to the executive team.
Requirements for the Fractional Chief Marketing Officer | Growth-Stage B2B Company | Remote / Southeast US
We are seeking a highly accomplished and strategic leader with a deep understanding of the B2B growth-stage landscape. The ideal candidate will meet the following qualifications:
Executive Experience
A minimum of 15 years of progressive marketing experience, with at least 5 years in a senior leadership role (e.g., VP of Marketing, CMO, or Head of Marketing) within a B2B technology or SaaS company.
Proven Growth Record
Demonstrable track record of success in scaling a company through critical growth phases (e.g., from $5M to $25M+ ARR). You must be able to provide specific examples of strategies you implemented and the resulting impact on revenue and market share.
Demand Generation Expertise
Deep, hands-on expertise in building and scaling multi-channel demand generation programs. Mastery of digital marketing disciplines, including SEO, content marketing, marketing automation, ABM, and performance marketing is essential.
Strategic & Analytical Mindset
Exceptional ability to think strategically and translate business goals into actionable marketing plans. Highly analytical and data-driven, with proficiency in using marketing analytics and business intelligence tools to derive insights and drive decisions.
Product Marketing Acumen
Strong experience in B2B product marketing, including market segmentation, competitive analysis, persona development, and messaging/positioning.
Leadership & Communication
Outstanding leadership and communication skills. Ability to mentor and inspire a team, collaborate effectively with cross-functional leaders (especially Sales and Product), and present compelling business cases to the CEO and Board of Directors.
Adaptability
Experience thriving in a fast-paced, resource-constrained startup or growth-stage environment. Comfortable with ambiguity and able to pivot strategies as the market evolves.
Education
Bachelor’s degree in Marketing, Business, or a related field is required. An MBA is highly preferred.
Location
Ability to work effectively in a remote setting. Preference will be given to candidates located in the Southeast US (e.g., Atlanta, Charlotte, Nashville, Raleigh-Durham, Miami) for ease of travel for quarterly or semi-annual strategy meetings.
Benefits & Perks Offered
This fractional engagement offers a unique blend of high-level strategic work and personal flexibility. We are pleased to offer:
Competitive Compensation
A competitive retainer-based compensation package commensurate with the strategic value and experience you bring to the role.
Flexible Engagement
A part-time, fractional contract (typically 15-20 hours per week) that provides the flexibility to maintain other professional pursuits.
Fully Remote Work
The ability to work from anywhere within the United States, offering an excellent work-life balance.
High-Impact Role
A unique opportunity to directly shape the growth trajectory of a promising company and work closely with a passionate and driven executive team.
Long-Term Potential
The potential for a long-term advisory relationship or conversion to a full-time role as the company continues to scale and secure further funding.
Strategic Autonomy
The freedom and autonomy to build the marketing function as you see fit, leveraging your deep industry expertise and innovative ideas.
How to Apply
JRG Partners is leading the search for this pivotal role. We are looking for a candidate who is not just a marketer, but a true business partner and growth catalyst. If you are a seasoned B2B marketing executive with a passion for building and scaling high-growth companies, we invite you to apply.
To be considered for this exclusive opportunity, please submit your resume and a brief cover letter detailing your specific experience in scaling B2B tech companies. Applications can be submitted directly through our Interim & Fractional Executive Search Firm page. We look forward to reviewing your qualifications.
