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# EVP, Sales & Marketing with an Industrial Equipment Co. – Orlando, FL


Role Overview for EVP, Sales & Marketing with an Industrial Equipment Co. – Orlando, FL
JRG Partners is proud to announce an exclusive search for a transformative Executive Vice President (EVP) of Sales & Marketing on behalf of our client, a distinguished and rapidly growing leader in the industrial equipment sector. Based in the vibrant business hub of Orlando, Florida, this is a career-defining opportunity for a visionary executive to join the C-suite and steer the company toward unprecedented growth and market dominance. Our client has built a sterling reputation over several decades for delivering high-quality, durable machinery and innovative solutions to a diverse B2B clientele across construction, manufacturing, and logistics industries.
As the EVP of Sales & Marketing, you will be the chief architect of the company’s commercial strategy. You will be entrusted with the critical responsibility of integrating the sales and marketing functions into a cohesive, data-driven, and high-performance revenue-generating engine. This role requires a strategic thinker with a hands-on approach, capable of inspiring teams, forging powerful client relationships, and navigating the complexities of a competitive global market.
You will report directly to the Chief Executive Officer (CEO) and serve as a key member of the executive leadership team, contributing to the overall strategic direction and long-term vision of the company. The ideal candidate will possess a profound understanding of the industrial equipment landscape, a proven track record of scaling commercial operations, and the executive presence to lead the organization into its next chapter of success. This is more than a job; it is a chance to leave a lasting legacy on a thriving enterprise.
Key Responsibilities of EVP, Sales & Marketing with an Industrial Equipment Co. – Orlando, FL
The EVP of Sales & Marketing will have a broad and impactful scope of responsibilities, encompassing strategic planning, departmental leadership, and financial oversight. Success in this role will be measured by revenue growth, market share expansion, and the development of a world-class commercial team.
Strategic Leadership & Planning

Develop, articulate, and execute a comprehensive and integrated sales and marketing strategy that aligns with the company’s overall business objectives and financial goals.
Conduct in-depth market analysis to identify new market opportunities, emerging customer needs, and competitive threats. Continuously analyze and adapt to emerging industrial machinery market trends to maintain a competitive edge.
Establish and own the P&L for the sales and marketing departments, ensuring all activities are performed within budget and deliver a strong return on investment (ROI).
Collaborate closely with other executive team members, including Operations, Finance, and Product Development, to ensure a unified approach to market strategy and customer satisfaction.
Prepare and present regular, detailed reports on commercial performance, market intelligence, and strategic initiatives to the CEO and the Board of Directors.

Sales Organization Leadership

Lead, mentor, and scale a national sales organization, including inside sales, outside sales, channel partners, and key account management teams.
Define and manage sales territories, quotas, and compensation plans that motivate and reward high performance.
Implement and optimize sales processes, methodologies, and CRM systems (e.g., Salesforce) to improve pipeline management, forecasting accuracy, and overall sales efficiency.
Personally engage in and oversee major client negotiations and relationships, securing strategic, high-value contracts and partnerships.
Foster a culture of success, accountability, and continuous improvement within the sales division, driving a consultative and value-based selling approach.

Marketing & Brand Strategy

Direct all marketing functions to build a powerful brand presence and generate a robust pipeline of qualified leads for the sales team.
Oversee the development and execution of a multi-channel marketing strategy, including digital marketing (SEO, SEM, content, social media), account-based marketing (ABM), public relations, and event marketing (trade shows, conferences).
Champion a data-driven marketing culture, establishing key performance indicators (KPIs) to measure the effectiveness of all marketing campaigns and initiatives.
Guide the creation of compelling marketing collateral, product positioning, and value propositions that resonate with target customer segments.
Manage the corporate brand identity, ensuring consistency and impact across all internal and external communications.

Requirements for the EVP, Sales & Marketing with an Industrial Equipment Co. – Orlando, FL
We are seeking a seasoned and results-oriented leader with a deep understanding of B2B industrial markets and a demonstrated history of driving significant revenue growth.
Experience
A minimum of 15 years of progressive experience in sales and marketing, with at least 7 years in a senior leadership capacity (e.g., VP, SVP, or EVP) overseeing both functions.
Industry Expertise
Direct experience in the industrial equipment, heavy machinery, manufacturing, or a closely related B2B capital goods industry is mandatory.
Educational Background
A Bachelor’s degree in Business, Marketing, or a related field is required. A Master of Business Administration (MBA) is highly preferred.
Proven Track Record
Demonstrable success in developing and executing strategies that have resulted in substantial market share and revenue growth. Experience managing a P&L of significant size and complexity.
Leadership Skills
Exceptional leadership and team-building skills with the ability to recruit, mentor, and motivate high-performing, cross-functional teams. A true ‘player-coach’ mentality.
Strategic Acumen
Superior strategic thinking, analytical, and problem-solving skills. Ability to translate complex market data into actionable commercial strategies.
Technical Proficiency
High proficiency with modern CRM platforms (Salesforce preferred), marketing automation tools, and business intelligence software.
Communication Skills
World-class written and verbal communication skills, with the ability to articulate a clear vision and present compelling arguments to executives, customers, and partners.
Location
Ability to work from the corporate headquarters in Orlando, FL, with a willingness to travel as needed (estimated 25-30%) to meet with clients, partners, and regional teams.
Benefits & Perks Offered
Our client is committed to attracting and retaining top-tier executive talent and offers a comprehensive and highly competitive compensation and benefits package, including:
Executive Compensation
A competitive base salary and a significant performance-based annual bonus structure.
Equity Participation
A meaningful long-term incentive plan with stock options or equity grants, providing a stake in the company’s success.
Comprehensive Health Coverage
Premium medical, dental, and vision insurance plans for you and your dependents.
Retirement Savings
A robust 401(k) plan with a generous company match.
Paid Time Off
A generous vacation, holiday, and sick leave policy to support work-life balance.
Executive Allowances
A vehicle allowance and coverage for business-related travel and entertainment expenses.
Relocation Assistance
A comprehensive relocation package is available for the ideal candidate.
Professional Development
A dedicated budget for executive coaching, industry conferences, and continuing education to support your growth.
How to Apply
This is a retained search being conducted exclusively by JRG Partners. If you are a visionary commercial leader with the experience and drive to lead a premier industrial equipment company to new heights, we invite you to apply for this confidential opportunity. To learn more about our specialized expertise in this sector, we encourage you to review our Industrial & Manufacturing executive search practice area. To submit your application, please send your resume and a compelling cover letter outlining your qualifications and achievements to our dedicated recruitment team. We look forward to reviewing your credentials and discussing this exciting opportunity with you.