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# Chief Marketing Officer with a Software Company – Austin, TX


Role Overview for Chief Marketing Officer with a Software Company – Austin, TX
JRG Partners has been exclusively retained to lead the search for a visionary and results-driven Chief Marketing Officer (CMO) for our client, a rapidly scaling B2B software company headquartered in the vibrant tech hub of Austin, TX. This is a pivotal executive leadership role for a company poised for exponential growth, backed by leading venture capital firms and recognized for its innovative solutions in the enterprise software space.
As the Chief Marketing Officer, you will be the architect of the company’s marketing engine and the steward of its brand. Reporting directly to the Chief Executive Officer (CEO) and serving as a key member of the executive team, you will be responsible for developing and executing a comprehensive marketing strategy that drives brand awareness, generates high-quality demand, accelerates revenue growth, and solidifies our position as a market leader.
This is a unique opportunity to build and scale a world-class marketing organization, shaping the company’s narrative and go-to-market motion. You will have the autonomy to define the strategy, build your team, and invest in the programs necessary to achieve ambitious growth targets. We are seeking a modern marketing leader who is both a strategic thinker and a hands-on operator, with a deep understanding of the B2B SaaS landscape and a passion for building iconic brands.
The ideal candidate is a data-obsessed storyteller who can seamlessly blend art and science. You possess a proven track record of scaling marketing functions in high-growth environments, with expertise across the full marketing stack, from brand and product marketing to performance and demand generation. You are an inspirational leader who can attract, mentor, and retain top talent, fostering a culture of innovation, collaboration, and accountability. If you are a strategic marketing executive ready to make a transformative impact on a fast-growing software company, we encourage you to apply.
Key Responsibilities of Chief Marketing Officer with a Software Company – Austin, TX
As the CMO, you will have a broad and impactful scope of responsibilities, overseeing all aspects of the marketing function. Your primary goal is to build a predictable and scalable growth engine for the company. Key responsibilities include:
Marketing Strategy & Executive Leadership
Develop, articulate, and execute an integrated, multi-year marketing strategy that aligns with the company’s overall business objectives and revenue goals. Serve as a key voice on the executive leadership team, providing critical marketing insights and contributing to the company’s strategic direction. Own the marketing budget, ensuring efficient allocation of resources for maximum ROI.
Brand Building & Corporate Communications
Define, refine, and champion the company’s brand identity, positioning, and messaging across all internal and external channels. Oversee public relations, analyst relations, and corporate communications to build a strong brand reputation and increase market visibility. Act as a key spokesperson for the company at industry events and with the media.
Demand Generation & Pipeline Creation
Architect and manage a sophisticated, multi-channel demand generation engine to fuel the sales pipeline with high-quality marketing qualified leads (MQLs) and sales qualified leads (SQLs). Implement and optimize a diverse mix of inbound and outbound tactics, including Account-Based Marketing (ABM), SEO/SEM, content marketing, email nurture campaigns, webinars, virtual events, and paid media.
Product Marketing & Go-to-Market Strategy
Lead the product marketing function to create compelling value propositions and messaging for our software solutions. Collaborate closely with Product Management and Sales to develop and execute powerful go-to-market (GTM) strategies for new product launches and feature releases. Equip the sales team with the necessary collateral, training, and tools to effectively communicate our value to the market.
Content & Thought Leadership
Spearhead the creation of a world-class content strategy that positions the company as a definitive thought leader in its category. Oversee the development of engaging and valuable content—including whitepapers, eBooks, blog posts, case studies, research reports, and videos—that attracts and converts our target audience at every stage of the buyer’s journey.
Digital Marketing & Operations
Oversee the entire digital marketing ecosystem, ensuring best practices are implemented across the corporate website, social media channels, and paid advertising campaigns. Manage the marketing technology stack (MarTech), including marketing automation, CRM, and analytics platforms, to ensure we have the tools and processes for effective and scalable marketing operations.
Data, Analytics & Reporting
Foster a culture of data-driven decision-making within the marketing team. Define and track key performance indicators (KPIs) across all marketing functions, including lead generation, conversion rates, customer acquisition cost (CAC), and marketing-influenced revenue. Provide regular, transparent reporting on marketing performance and its impact on the business to the CEO and the Board of Directors. You will be expected to stay ahead of emerging B2B marketing trends to continuously innovate our approach.
Team Leadership & Development
Recruit, mentor, and lead a high-performing team of marketing professionals across various disciplines. Foster a collaborative, innovative, and results-oriented culture that attracts and retains top talent. Provide clear direction, set ambitious goals, and support the professional growth of each team member.
Requirements for the Chief Marketing Officer with a Software Company – Austin, TX
The successful candidate will be an experienced and dynamic marketing leader with a history of success in the B2B software industry. We are looking for a strategic thinker with a bias for action and a passion for building great companies. The specific qualifications we are seeking include:
Executive Experience
A minimum of 15 years of progressive marketing experience, with at least 7 years in a senior leadership capacity (e.g., VP of Marketing, CMO) within a B2B SaaS or enterprise software company.
Growth-Stage Expertise
Proven, hands-on experience scaling a company from a significant revenue milestone to the next (e.g., from $10M to $50M ARR or $50M to $100M+ ARR). Experience in a venture-backed, high-growth environment is strongly preferred.
Full-Funnel Mastery
Deep, demonstrable expertise across the entire marketing funnel, including brand strategy, demand generation, product marketing, content marketing, and marketing operations. You must have a strong command of modern digital marketing tactics and technologies.
Data-Driven Acumen
A highly analytical and quantitative mindset with a proven ability to use data to drive strategy, measure performance, and optimize marketing programs. You should be fluent in marketing metrics such as LTV, CAC, MQL-to-SQL conversion rates, and pipeline velocity.
Leadership Prowess
Exceptional leadership skills with a track record of building, mentoring, and inspiring high-performing, multi-disciplinary marketing teams. You are a “player-coach” who can both lead strategically and roll up your sleeves when necessary.
Communication Skills
World-class communication, presentation, and interpersonal skills. You must be able to articulate a clear and compelling vision and effectively communicate with a wide range of audiences, from the board of directors to individual contributors.
Educational Background
A Bachelor’s degree in Marketing, Business Administration, or a related field is required. An MBA or other advanced degree is highly desirable.
Location
Ability to work from our corporate headquarters in Austin, TX. Relocation assistance may be available for the right candidate.
Benefits & Perks Offered
We believe in investing in our people and creating an environment where they can thrive both personally and professionally. We offer a comprehensive and competitive compensation and benefits package that includes:
Executive Compensation
A highly competitive salary, performance-based annual bonus, and a significant equity stake in a fast-growing company.
Comprehensive Health Coverage
Premium medical, dental, and vision insurance plans for you and your dependents, with a significant portion of the premiums covered by the company.
Retirement Planning
A 401(k) retirement plan with a generous company matching program to help you plan for your future.
Generous Time Off
A flexible and generous Paid Time Off (PTO) policy, in addition to company-paid holidays, to ensure you have the time you need to rest and recharge.
Professional Development
A dedicated budget for professional development, including conferences, certifications, and continued education to support your growth.
Modern Workspace
A vibrant and collaborative office environment in the heart of Austin, TX, equipped with the latest technology and amenities.
Wellness Programs
Company-sponsored wellness initiatives, including gym memberships or stipends, to support your physical and mental well-being.
Company Culture
A dynamic, inclusive, and collaborative culture with regular team-building events, off-sites, and social gatherings.
How to Apply
This is a retained search being conducted exclusively by JRG Partners. If you are a transformative marketing leader with a passion for building and scaling B2B software companies, we want to hear from you. To be considered for this confidential opportunity, please submit your resume and a cover letter detailing your relevant experience and why you are the ideal candidate for this Chief Marketing Officer role.
JRG Partners is a leader in executive recruitment, and this position falls within our renowned technology executive search practice. We are committed to connecting exceptional talent with industry-defining opportunities. We look forward to reviewing your application.