Role Overview for Chief Marketing Officer with a Global CPG Company – Atlanta, GA
JRG Partners has been exclusively retained to lead the search for a transformative Chief Marketing Officer (CMO) on behalf of a prestigious, globally recognized Consumer Packaged Goods (CPG) company headquartered in Atlanta, GA. This is a paramount executive leadership position for an individual with the vision, strategic prowess, and operational excellence to steer the global marketing function of a multi-billion dollar enterprise. The successful candidate will be a key member of the executive leadership team, reporting directly to the Chief Executive Officer, and will be instrumental in shaping the future trajectory of the company’s iconic portfolio of brands.
As the CMO, you will be the chief architect and steward of the company’s brand identity, marketing strategies, and consumer engagement initiatives across all international markets. You will be entrusted with full P&L responsibility for the global marketing budget, tasked with delivering measurable ROI and sustainable, profitable growth. This role requires a dynamic leader who can seamlessly blend classic brand-building principles with cutting-edge digital marketing innovation. You will be responsible for inspiring and leading a large, geographically dispersed team of marketing professionals, fostering a culture of creativity, data-driven decision-making, and high performance.
The ideal candidate is a seasoned CPG marketing executive who has a proven track record of scaling brands, penetrating new markets, and navigating the complexities of a global marketplace. You are not just a marketer; you are a business leader who understands the intricate connections between marketing, sales, product innovation, and finance. This is a unique opportunity to make a lasting impact on beloved household brands, drive significant business results, and define the next chapter of marketing excellence for an industry leader.
Key Responsibilities of Chief Marketing Officer with a Global CPG Company – Atlanta, GA
Global Brand Strategy & Portfolio Management
- Develop and execute a cohesive global brand architecture and marketing strategy that enhances brand equity, drives consumer loyalty, and supports long-term business objectives.
- Oversee the entire brand portfolio, making strategic decisions on brand positioning, messaging, and lifecycle management to maximize market share and profitability.
- Lead the global marketing calendar, ensuring integrated, multi-channel campaigns are flawlessly executed across all regions.
- Champion consumer-centricity, leveraging deep market research, consumer insights, and analytics to identify unmet needs and emerging trends.
- Direct all aspects of brand communication, including advertising, public relations, social media, and content marketing, to ensure a consistent and compelling brand voice worldwide.
Digital Transformation & Innovation
- Spearhead the company’s marketing digital transformation, evolving capabilities to create a best-in-class digital ecosystem.
- Champion the development and optimization of Direct-to-Consumer (DTC) and e-commerce channels to drive revenue and capture valuable first-party data.
- Oversee the MarTech stack, evaluating and implementing new technologies (automation, AI, analytics platforms) to improve efficiency and effectiveness.
- Drive a culture of innovation and experimentation, testing new channels, platforms, and creative approaches to engage consumers in a rapidly changing media landscape.
- Stay at the forefront of emerging marketing trends and technologies, applying insights from leading publications on digital transformation to maintain a competitive edge.
Performance Marketing & Analytics
- Establish a robust data and analytics framework to measure marketing performance, campaign ROI, and customer lifetime value.
- Lead the performance marketing function, including paid search, social, display, and affiliate marketing, to drive efficient customer acquisition and conversion.
- Utilize predictive analytics and data modeling to inform strategic planning, budget allocation, and forecasting.
- Translate complex data into actionable insights for the executive team and board, clearly articulating marketing’s contribution to business growth.
- Foster a test-and-learn environment, continuously optimizing campaigns and strategies based on performance data.
Leadership & Team Development
- Lead, mentor, and inspire a large, high-performing global marketing organization, fostering a collaborative and inclusive culture.
- Attract, develop, and retain top-tier marketing talent, building a succession pipeline for critical roles.
- Set clear goals, KPIs, and performance expectations for the marketing team, ensuring alignment with overall company objectives.
- Champion professional development and continuous learning within the marketing function to keep the team’s skills at the cutting edge of the industry.
Requirements for the Chief Marketing Officer with a Global CPG Company – Atlanta, GA
Professional Experience
- A minimum of 15-20 years of progressive leadership experience in marketing, with at least 5-7 years in a VP or CMO-level role for a major corporation.
- Mandatory, extensive experience within the Consumer Packaged Goods (CPG) / Fast-Moving Consumer Goods (FMCG) industry is required.
- Demonstrated success in managing a large, global or multi-regional marketing organization and a significant multi-million dollar budget with full P&L responsibility.
- Proven track record of developing and executing successful integrated marketing strategies that have driven significant, measurable revenue growth and market share gains.
- Deep experience in both traditional brand marketing and modern digital marketing, including e-commerce, performance marketing, social media, and content strategy.
- Experience reporting to a CEO and presenting to a Board of Directors is highly preferred.
Skills & Competencies
- Strategic Vision: Ability to think long-term, anticipate future market trends, and create a compelling vision for the future of the company’s brands.
- Financial Acumen: Strong understanding of financial metrics, P&L management, and the ability to build a strong business case for marketing investments.
- Inspirational Leadership: A charismatic and empathetic leader who can motivate large teams, build consensus, and drive organizational change.
- Data-Driven Decision Maker: Exceptional analytical skills with a passion for using data to uncover insights and drive marketing effectiveness.
- Exceptional Communicator: World-class written and verbal communication skills, with the ability to articulate complex ideas clearly and persuasively to a variety of audiences, from the board room to creative teams.
- Global Mindset: A deep appreciation for cultural nuances and the ability to adapt marketing strategies for diverse international markets.
Education
- Bachelor’s degree in Marketing, Business Administration, or a related field is required.
- An MBA or other advanced degree is strongly preferred.
Benefits & Perks Offered
Our client offers a highly competitive and comprehensive executive compensation and benefits package designed to attract and retain top-tier talent. This includes:
- Executive Compensation: A competitive base salary, a significant annual performance-based bonus, and a long-term incentive plan (LTI) with equity.
- Comprehensive Health & Wellness: Premier medical, dental, and vision insurance for you and your family, along with robust mental health support and wellness programs.
- Retirement & Financial Planning: A leading 401(k) plan with a generous company match, plus access to executive financial planning and advisory services.
- Generous Paid Time Off: A flexible and generous PTO policy, including vacation, sick days, and company holidays, to support a healthy work-life balance.
- Executive Relocation Assistance: A comprehensive relocation package is available for the successful candidate and their family to Atlanta, GA.
- Professional Development: A substantial budget for executive coaching, industry conferences, and continued learning to support your growth.
- Additional Perks: Employee discounts on company products, gym membership reimbursements, and other lifestyle benefits.
How to Apply
JRG Partners is the sole and exclusive search firm for this confidential Chief Marketing Officer engagement. All inquiries and applications will be handled with the utmost discretion. If you are a visionary marketing leader with the experience and passion to lead a global CPG powerhouse, we invite you to submit your resume and a cover letter for consideration. Please learn more about our expertise in the Consumer Packaged Goods executive search practice and submit your application through the appropriate channels on our website. We look forward to connecting with you.
