Role Overview for CCO, Home Goods – Atlanta, GA
JRG Partners has been exclusively retained to lead the search for a transformative Chief Commercial Officer (CCO) for a premier, high-growth home goods company based in Atlanta, GA. Our client is a market leader, renowned for its commitment to quality, innovation, and design. As they embark on their next phase of expansion, they are seeking a dynamic and results-oriented executive to architect and execute a comprehensive commercial strategy that will propel the brand to new heights.
The Chief Commercial Officer will be a pivotal member of the executive leadership team, reporting directly to the Chief Executive Officer (CEO). This individual will have full ownership of the company’s commercial success, holding ultimate responsibility for driving profitable revenue growth across all channels. The CCO will provide strategic leadership and unified direction for the sales, marketing, business development, and customer experience departments. This is a unique opportunity for a seasoned commercial leader to make a significant impact on a beloved brand, shaping its market presence, optimizing its revenue streams, and building a world-class commercial organization. The ideal candidate will be a strategic visionary with a deep understanding of the home goods landscape, a passion for the consumer, and a proven track record of scaling businesses in a competitive environment.
Key Responsibilities of CCO, Home Goods – Atlanta, GA
The CCO will be responsible for a wide range of strategic and operational duties, all centered on driving sustainable commercial growth and enhancing market leadership. Key responsibilities include:
Strategic Commercial Leadership
- Develop, articulate, and execute a cohesive, long-term commercial strategy that aligns with the company’s overall business objectives and financial goals.
- Serve as a key advisor to the CEO and the Board of Directors on all commercial matters, providing insights, analysis, and strategic recommendations.
- Foster a culture of collaboration, innovation, and high performance across the sales, marketing, and customer success teams, ensuring seamless integration and alignment.
- Lead annual strategic planning and budgeting processes for the entire commercial division, ensuring resources are allocated effectively to maximize ROI.
Revenue Growth & Sales Organization Management
- Assume full P&L responsibility for the commercial division, with a relentless focus on driving top-line revenue and maximizing profitability.
- Oversee and scale all revenue-generating channels, including Direct-to-Consumer (D2C) e-commerce, B2B wholesale, national retail accounts, and international markets.
- Design and implement a robust sales infrastructure, including setting ambitious sales targets, defining KPIs, and establishing performance management systems.
- Recruit, mentor, and lead a high-caliber sales team, providing the training and tools necessary to exceed targets and build strong client relationships.
- Personally engage in and lead negotiations for key strategic partnerships and high-value client contracts.
Marketing, Brand, & Digital Strategy
- Direct the overarching brand and marketing strategy to enhance brand equity, increase market share, and drive consumer engagement.
- Oversee the development and execution of integrated marketing campaigns across all touchpoints, including digital marketing (SEO, SEM, social media, email), content marketing, PR, and traditional media.
- Champion a data-driven marketing approach, leveraging analytics and consumer insights to optimize campaigns, personalize customer experiences, and understand evolving consumer behavior.
- Lead product marketing initiatives, ensuring successful go-to-market strategies for new product launches and effective positioning for the existing portfolio.
- Manage the marketing budget to ensure efficient spend and a high return on marketing investment (ROMI).
Market Intelligence & Business Development
- Continuously analyze market trends, competitor activities, and industry dynamics to identify new opportunities for growth and innovation.
- Lead initiatives to enter new geographic markets and expand into adjacent product categories.
- Identify and cultivate strategic partnerships, alliances, and channel opportunities that extend the company’s reach and drive incremental revenue.
- Represent the company at industry events, conferences, and trade shows to build brand presence and network with key stakeholders.
Requirements for the CCO, Home Goods – Atlanta, GA
The ideal candidate will be a proven commercial executive with a history of success in building and scaling high-growth consumer-facing businesses. We are looking for a leader who combines strategic intellect with a hands-on, executional mindset.
Experience
A minimum of 15+ years of progressive leadership experience in commercial functions (sales, marketing, business development). A significant portion of this experience must be within the home goods, consumer durables, CPG, or retail industries.
Executive Leadership
At least 5 years of experience in a senior executive role (e.g., CCO, VP of Sales & Marketing, General Manager) with full P&L responsibility and a proven track record of driving significant revenue growth.
Educational Background
A Bachelor’s degree in Business Administration, Marketing, or a related field is required. An MBA or other advanced degree is highly preferred.
Channel Expertise
Deep, hands-on experience managing and growing multiple commercial channels, with a strong emphasis on D2C e-commerce and national retail accounts.
Strategic Acumen
Demonstrated ability to develop and execute successful commercial strategies in a dynamic, competitive market. Must be a forward-thinker who can anticipate market shifts.
Leadership Skills
Exceptional leadership and team-building skills with a proven ability to inspire, motivate, and develop large, cross-functional teams.
Analytical & Financial Skills
Strong financial acumen and a highly analytical, data-driven approach to decision-making. Proficient in financial modeling, forecasting, and budget management.
Communication
Outstanding communication, presentation, and interpersonal skills, with the ability to influence and build consensus among stakeholders at all levels, including the Board of Directors.
Benefits & Perks Offered
Our client offers a highly competitive and comprehensive executive compensation package designed to attract and retain top-tier talent. The package includes:
- Highly competitive base salary
- Lucrative annual performance-based executive bonus plan
- Significant equity participation / Long-Term Incentive Plan (LTIP)
- Comprehensive health, dental, and vision insurance for you and your dependents
- 401(k) retirement plan with a generous company match
- Generous Paid Time Off (PTO) and company holidays
- Executive-level professional development and coaching opportunities
- Relocation assistance package for qualified candidates
- Employee discount on company products
- A dynamic, collaborative, and growth-oriented company culture
How to Apply
JRG Partners is the exclusive search firm for this critical executive appointment. To be considered for this confidential opportunity, please submit your resume and a cover letter outlining your qualifications and interest in the role. All inquiries and applications will be handled with the utmost discretion.
For more information about our expertise in this sector, please visit JRG Partners’ Furniture and Home Goods Industry Recruiters practice. We look forward to connecting with you and exploring this exciting opportunity.
