Role Overview for Vice President of Marketing – Commercial Construction – Phoenix, AZ
The Vice President of Marketing is a senior executive role responsible for the vision, strategy, and execution of all marketing and communications initiatives. You will be the chief storyteller, brand architect, and demand generation engine for the company. Reporting directly to the CEO, you will develop and implement a comprehensive marketing plan that enhances brand equity, strengthens the company’s market position, and provides measurable support to the business development and sales teams. The ideal candidate is a seasoned marketing professional with deep expertise within the Architecture, Engineering, and Construction (A/E/C) industry, specifically in commercial construction. You will lead a talented team of marketing professionals, fostering a culture of creativity, collaboration, and data-driven decision-making to achieve ambitious growth objectives.
Key Responsibilities of Vice President of Marketing – Commercial Construction – Phoenix, AZ
This executive will have a broad range of responsibilities, encompassing strategic planning, brand management, digital marketing, team leadership, and direct support of revenue-generating activities. Success in this role requires a blend of strategic acumen and tactical execution.
Strategic Marketing Leadership
Develop, implement, and refine a cohesive, multi-channel marketing strategy that aligns with the firm’s overall business goals. Conduct in-depth market research and competitive analysis to identify emerging opportunities, market trends, and potential threats. Own and manage the annual marketing budget, ensuring optimal allocation of resources and demonstrating a clear return on investment (ROI).
Brand Management and Corporate Communications
Serve as the primary guardian of the corporate brand. Oversee the development and consistent application of brand identity, messaging, and positioning across all internal and external channels. Manage public relations, media outreach, and corporate communications to enhance the company’s reputation and visibility as an industry leader.
Digital Marketing and Lead Generation
Architect and oversee the firm’s entire digital footprint. This includes website strategy (UX, SEO, content), paid media (PPC, social advertising), content marketing (blogs, white papers, case studies), social media engagement, and email marketing automation. The core focus will be on generating a consistent pipeline of qualified leads for the business development team.
Content Strategy and Collateral Development
Lead the creation of compelling and technically accurate marketing content that showcases the firm’s expertise and project successes. Oversee the production of all marketing collateral, including brochures, project sheets, presentations, proposals (RFQ/RFP), and video content, ensuring all materials are of the highest quality and brand-compliant.
Business Development and Sales Enablement
Forge a strong, collaborative partnership with the business development and preconstruction teams. Develop and provide powerful sales enablement tools and resources. Play a key role in the strategic planning and execution of proposals, qualifications packages, and interview presentations to win new projects.
Team Leadership and Mentorship
Recruit, manage, and develop a high-performing marketing team. Provide clear direction, set ambitious goals (KPIs), and foster a collaborative and innovative work environment. Mentor team members to encourage professional growth and career advancement within the organization.
Analytics and Performance Measurement
Establish a robust framework for tracking and analyzing marketing performance. Regularly report on key metrics to the executive team, providing actionable insights and data-driven recommendations for future initiatives. Utilize tools like CRM, Google Analytics, and marketing automation platforms to monitor campaign effectiveness and market penetration. Staying ahead of industry trends as highlighted by organizations like the Construction Marketing Association will be critical.
Requirements for the Vice President of Marketing – Commercial Construction – Phoenix, AZ
We are seeking a candidate with a proven track record of success in a senior marketing role within the commercial construction sector. The qualifications below are essential for consideration.
Education
A Bachelor’s degree in Marketing, Communications, Business Administration, or a related field is required. An MBA or other advanced degree is highly preferred.
Experience
A minimum of 12-15 years of progressive marketing experience, with at least 5 years in a senior leadership capacity (Director, VP, or similar).
Industry Experience
Non-negotiable requirement of significant experience within the A/E/C industry. Specific expertise marketing for a general contractor or large subcontractor in the commercial construction space is essential.
Strategic Acumen
Demonstrated ability to think strategically, translate business goals into actionable marketing plans, and drive measurable results.
Technical Skills
Proficiency with modern marketing technology stacks, including CRM systems (e.g., Salesforce, Cosential), marketing automation platforms (e.g., HubSpot, Marketo), content management systems (CMS), and analytics tools (e.g., Google Analytics).
Leadership
Proven experience building, leading, and mentoring a marketing team. Must be an inspiring leader who can foster a positive and productive team culture.
Communication
Exceptional written, verbal, and presentation skills. The ability to articulate complex ideas clearly and persuasively to a variety of audiences, from C-suite executives to project teams and clients.
Location
Must be based in or willing to relocate to the Phoenix, Arizona metropolitan area. This is an in-office leadership position.
Benefits & Perks Offered
Our client believes in investing in their people and offers a comprehensive and competitive benefits package designed to support the well-being and professional growth of their employees. This includes:
- Competitive Executive-Level Salary and Performance-Based Bonus Structure
- Comprehensive Health, Dental, and Vision Insurance Plans
- Generous 401(k) Retirement Plan with Company Match
- Substantial Paid Time Off (PTO) and Paid Holidays
- Company-Paid Life and Disability Insurance
- Professional Development and Continuing Education Allowance
- Vehicle Allowance or Company Vehicle
- Opportunities for Community Involvement and Philanthropic Engagement
- A Dynamic and Collaborative Company Culture with Regular Team Events
How to Apply
This is a retained search managed exclusively by JRG Partners. If you are a visionary marketing leader with a passion for the built environment and a track record of driving growth in the commercial construction industry, we want to hear from you. To apply, please submit your resume and a compelling cover letter outlining your qualifications and your vision for this role. For more information on our expertise in this sector, please visit JRG Partners’ Construction Executive Search practice. We are committed to a confidential and thorough review process for all qualified candidates.
