Role Overview for Chief Marketing Officer – Engineering Services – Houston, TX
JRG Partners is proud to partner with a premier, multi-disciplinary engineering services firm based in the vibrant economic hub of Houston, TX. Our client has a distinguished history of delivering innovative and complex projects across the energy, infrastructure, and industrial sectors. They are seeking a visionary and results-oriented Chief Marketing Officer (CMO) to join their executive leadership team. This is a pivotal role for a strategic leader who can architect and execute a world-class marketing strategy that elevates the firm’s brand, drives significant revenue growth, and solidifies its position as an industry leader.
The ideal candidate is a seasoned B2B marketing executive with a profound understanding of the engineering, construction, or technical services landscape. You will be responsible for the entire marketing ecosystem, from brand positioning and digital strategy to demand generation and sales enablement. This role requires a unique blend of strategic foresight, creative thinking, analytical rigor, and inspirational leadership. You will be tasked with transforming the marketing function into a data-driven powerhouse that directly contributes to the company’s ambitious growth objectives. As the CMO, you will report directly to the Chief Executive Officer (CEO) and will be a key voice in shaping the company’s future direction, ensuring that all marketing initiatives are tightly aligned with overall business goals. You will build and mentor a high-performing team, fostering a culture of innovation, collaboration, and accountability. This is a unique opportunity to make a lasting impact on a respected and growing organization, defining its market narrative for years to come.
Key Responsibilities of Chief Marketing Officer – Engineering Services – Houston, TX
The Chief Marketing Officer will assume broad responsibility for the company’s marketing and communications strategy. Key duties include:
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Strategic Marketing Leadership & Planning:
Develop and implement a cohesive, multi-channel marketing strategy that aligns with the firm’s strategic objectives and financial goals. Conduct in-depth market research and competitive analysis to identify emerging trends, opportunities, and threats. Utilize these insights to refine market positioning, messaging, and target audience segmentation. You will own the marketing budget, ensuring optimal allocation of resources to maximize ROI and effectively measure the performance of all marketing campaigns against established KPIs.
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Brand Management & Corporate Communications:
Serve as the primary steward of the corporate brand. Define, articulate, and amplify the company’s unique value proposition across all internal and external touchpoints. Oversee all public relations, media relations, and corporate communications efforts to enhance brand visibility and reputation. Develop and manage a crisis communication plan. Ensure brand consistency in all marketing collateral, technical documents, proposals, and digital assets.
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Demand Generation & Growth Marketing:
Architect and execute a sophisticated demand generation engine to fuel the sales pipeline with high-quality leads. Lead the development of advanced Account-Based Marketing (ABM) programs targeting key enterprise accounts. Oversee all digital marketing channels, including search engine optimization (SEO), search engine marketing (SEM), email marketing, social media, and paid advertising. Implement robust lead nurturing campaigns and marketing automation workflows to guide prospects through the buyer’s journey.
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Content Strategy & Thought Leadership:
Spearhead the creation of a compelling content strategy that establishes the firm as a definitive thought leader in the engineering services industry. Oversee the development of high-value technical and commercial content, including white papers, case studies, research reports, webinars, blog posts, and technical articles. Ensure content is tailored to specific personas and stages of the sales cycle, effectively communicating the firm’s expertise and innovative solutions.
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Team Leadership & Development:
Recruit, train, mentor, and lead a high-caliber marketing team. Foster a collaborative, innovative, and performance-driven culture. Set clear goals and objectives for the team, providing regular feedback and professional development opportunities. Empower team members to take ownership of their roles while ensuring alignment with the overarching marketing strategy. Structure the department for scalability and efficiency as the company grows.
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Marketing Operations & Analytics:
Champion a data-centric approach to marketing. Oversee the selection, implementation, and management of the marketing technology stack (e.g., CRM, Marketing Automation, Analytics platforms). Establish key performance indicators (KPIs) and build dashboards to track, analyze, and report on campaign performance, pipeline contribution, and marketing ROI. Deliver regular, insightful reports to the executive team and board of directors, translating data into actionable business intelligence. A deep understanding of data-driven marketing strategies is essential for success in this role.
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Sales Enablement & Collaboration:
Forge a strong, collaborative partnership with the sales and business development teams. Develop and provide sales enablement tools, including compelling presentations, proposal templates, battle cards, and collateral. Ensure a seamless handoff process for marketing-qualified leads (MQLs) to sales and create a feedback loop to continuously refine lead scoring and qualification criteria. Participate in strategic client meetings and industry events to support business development efforts.
Requirements for the Chief Marketing Officer – Engineering Services – Houston, TX
Education
Bachelor’s degree in Marketing, Business Administration, Communications, or a related field is required. An MBA or other advanced degree is highly preferred.
Experience
A minimum of 15 years of progressive marketing experience, with at least 7 years in a senior leadership capacity (e.g., VP of Marketing, Head of Marketing, or CMO).
Industry Expertise
Demonstrable experience within the B2B sector is mandatory. Specific experience in engineering, architecture, construction (AEC), energy, manufacturing, or a related technical professional services industry is critically important.
Strategic Acumen
Proven track record of developing and executing comprehensive marketing strategies that have resulted in measurable business growth, increased market share, and enhanced brand equity.
Digital Proficiency
Deep expertise across the full spectrum of digital marketing, including SEO/SEM, content marketing, marketing automation (e.g., HubSpot, Marketo), CRM (e.g., Salesforce), analytics, and ABM strategies.
Leadership Skills
Exceptional leadership and team management skills with a proven ability to inspire, motivate, and develop marketing professionals. Experience building and scaling a marketing function is a significant plus.
Communication Skills
World-class written, verbal, and presentation skills. The ability to articulate complex technical concepts into compelling marketing messages for diverse audiences, from engineers to C-suite executives.
Analytical Mindset
Strong analytical and quantitative skills. Must be comfortable with data analysis, financial modeling, and using metrics to drive decisions and demonstrate marketing’s contribution to revenue.
Location
Ability to work on-site at the corporate headquarters in Houston, TX.
Benefits & Perks Offered
Our client is committed to attracting and retaining top talent by offering a highly competitive and comprehensive compensation and benefits package. This includes:
Executive Compensation
A competitive base salary complemented by a significant performance-based annual bonus and long-term incentive/equity potential.
Comprehensive Health Coverage
Premium medical, dental, and vision insurance plans for you and your eligible dependents.
Retirement Savings
A robust 401(k) plan with a generous company match to help you plan for your future.
Work-Life Balance
A generous Paid Time Off (PTO) policy, including vacation, sick leave, and paid company holidays.
Professional Growth
A dedicated budget for professional development, including conferences, certifications, and executive coaching.
Relocation Support
A comprehensive relocation package is available for exceptional candidates who are not local to the Houston area.
Additional Perks
Includes life insurance, disability coverage, and access to wellness programs.
How to Apply
JRG Partners is leading the exclusive search for this Chief Marketing Officer position. If you are a transformational marketing leader with a passion for driving growth in the technical services sector, we encourage you to apply. To be considered for this exceptional opportunity, please submit your resume and a cover letter detailing your relevant experience and strategic accomplishments.
To learn more about our recruitment expertise in this sector, please visit the page for JRG Partners’ executive search practice. We look forward to reviewing your application and discussing how you can make a significant impact on our client’s future success.
