Role Overview for Vice President of Marketing – Food & Beverage – Dallas, TX
Are you a visionary marketing leader with a deep passion for the dynamic Food & Beverage industry? Do you possess the strategic acumen to build iconic brands and the drive to deliver exponential growth? JRG Partners is proud to partner with a premier, rapidly expanding Food & Beverage company based in the vibrant heart of Dallas, TX, in their confidential search for a transformative Vice President of Marketing.
Our client is a category-defining force, celebrated for its commitment to quality, innovation, and authentic consumer connection. With a portfolio of beloved products and an aggressive roadmap for future expansion, they are seeking a world-class marketing executive to architect and lead the next chapter of their brand story. This is not merely a leadership role; it is an opportunity to be the central pillar of the executive team, shaping the company’s trajectory and leaving an indelible mark on the industry.
The ideal candidate is a strategic powerhouse and a creative storyteller, capable of blending data-driven insights with brand intuition. You will be responsible for the entirety of the marketing function, from high-level brand strategy and multi-million dollar budget allocation to the tactical execution of multi-channel campaigns. Reporting directly to the Chief Executive Officer, you will serve as a key business partner, influencing product innovation, sales strategy, and overall corporate direction. We are looking for a leader who can inspire a talented team, cultivate a culture of excellence, and champion the consumer’s voice in every decision.
Key Responsibilities of Vice President of Marketing – Food & Beverage – Dallas, TX
Strategic Brand & Marketing Leadership
Develop, articulate, and execute a cohesive, long-term marketing vision and strategy that aligns with the company’s ambitious growth objectives. Champion the brand’s narrative across all consumer touchpoints, ensuring consistency, driving market leadership, and building significant brand equity.
Full-Funnel Marketing Oversight
Command the entire marketing ecosystem, from top-of-funnel brand awareness campaigns to bottom-of-funnel conversion tactics. Integrate traditional, digital, and experiential marketing efforts to create a seamless and impactful customer journey.
Digital Transformation & E-commerce Growth
Lead the charge on digital marketing innovation, including SEO/SEM, programmatic advertising, social media strategy, content marketing, email automation, and influencer partnerships. Oversee the e-commerce strategy to accelerate direct-to-consumer (DTC) sales and enhance the online customer experience.
Data-Driven Decision Making
Foster a data-centric marketing culture. Utilize advanced analytics, consumer insights, and market research to drive strategic decision-making, optimize campaign performance, and maximize ROI on marketing spend. Establish and rigorously track key performance indicators (KPIs) across all marketing channels.
Product Innovation & Go-to-Market Strategy
Collaborate closely with the Product Development and R&D teams to identify market opportunities and guide the development of new products. Own the go-to-market strategy for all new product launches, from initial concept testing to national rollout and post-launch analysis.
Team Leadership & Development
Lead, mentor, and inspire a high-performing marketing team, including brand management, digital marketing, creative services, and communications. Foster a culture of collaboration, creativity, accountability, and continuous improvement. Set clear goals, provide regular feedback, and champion professional development for all team members.
Budget Management & Financial Acumen
Assume full P&L responsibility for the marketing department. Develop and manage the annual marketing budget, ensuring optimal allocation of resources to achieve strategic goals. Deliver comprehensive performance reports to the executive team and board of directors.
Consumer Insights & Market Intelligence
Be the undisputed expert on the target consumer and the competitive landscape. Conduct and analyze comprehensive market research to identify emerging consumer trends, competitive threats, and new market opportunities. Leverage insights from leading industry reports, such as those detailing global CPG and retail outlooks, to inform strategic pivots and innovation.
Cross-Functional Collaboration
Build strong, collaborative relationships with leaders across the organization, particularly in Sales, Operations, and Finance. Ensure marketing strategies are fully integrated with sales objectives and operational capabilities to drive cohesive business growth.
Public Relations & Corporate Communications
Oversee the company’s external communications strategy, managing public relations efforts, corporate messaging, and crisis communications to protect and enhance the brand’s reputation.
Requirements for the Vice President of Marketing – Food & Beverage – Dallas, TX
Executive Experience
A minimum of 15 years of progressive marketing experience, with at least 7 years in a senior leadership role (Director, VP, or equivalent). Direct experience within the Food & Beverage or CPG (Consumer Packaged Goods) industry is mandatory.
Educational Background
A Bachelor’s degree in Marketing, Business Administration, or a related field is required. An MBA or other advanced degree is highly preferred.
Proven Track Record of Growth
Demonstrable success in developing and executing marketing strategies that have resulted in significant, measurable growth in revenue, market share, and brand equity.
Strategic & Analytical Mindset
Exceptional ability to think strategically and translate business goals into actionable marketing plans. Strong analytical skills with a proven ability to interpret complex data and generate actionable insights.
Digital Marketing Mastery
Deep, hands-on expertise in the modern digital marketing landscape, including performance marketing, social media, e-commerce, and marketing automation platforms.
Inspirational Leadership
Proven experience building, leading, and motivating high-performing, multi-disciplinary marketing teams. A true ‘player-coach’ who can guide strategy while also rolling up their sleeves.
Exceptional Communication Skills
Superior written, verbal, and presentation skills. The ability to articulate a clear and compelling vision to diverse audiences, from the board of directors to the entire company.
Financial Acumen
Strong P&L management experience and a deep understanding of the financial drivers of a CPG business.
Innovation & Adaptability
A forward-thinking mindset with a passion for innovation and the ability to thrive in a fast-paced, entrepreneurial environment.
Location
Ability to work on-site at the corporate headquarters in Dallas, TX. Relocation assistance is available for the right candidate.
Benefits & Perks Offered
Our client is committed to attracting and retaining top-tier talent and offers a comprehensive and competitive executive compensation package, including:
Executive Compensation
A highly competitive base salary complemented by a significant performance-based annual bonus and a meaningful long-term incentive plan (equity options).
Comprehensive Health & Wellness
A full suite of premium benefits including medical, dental, and vision insurance for you and your dependents, along with a robust wellness program, HSAs, and FSAs.
Retirement Planning
A 401(k) retirement plan with a generous company match to help you plan for your future.
Generous Paid Time Off
A flexible and generous paid time off (PTO) policy, including vacation, sick days, and company-paid holidays, to support a healthy work-life balance.
Professional Development
A dedicated budget for continuous learning, including executive coaching, industry conferences, and further education to support your professional growth.
Relocation Assistance
A comprehensive relocation package for qualified candidates moving to the Dallas-Fort Worth area.
Additional Perks
Company product discounts, team-building events, and a dynamic and collaborative work environment in a modern office space.
How to Apply
JRG Partners has been exclusively retained to manage this critical executive search. We are seeking a world-class marketing leader to join this exceptional organization and drive its next wave of success. If you are a results-oriented, strategic, and passionate marketing executive with a proven track record in the Food & Beverage industry, we want to hear from you.
To be considered for this pivotal leadership opportunity, please submit your resume and a compelling cover letter outlining your qualifications and your vision for this role. For more information about our expertise in this sector, please visit our Food & beverage executive search practice page. All inquiries and applications will be handled with the strictest confidence.
