Role Overview for Chief Marketing Officer with a B2B Enterprise Software Co. – San Jose, CA
JRG Partners is proud to partner with a category-defining B2B Enterprise Software company based in the heart of Silicon Valley, San Jose, CA. Our client is a rapidly scaling, venture-backed organization that provides mission-critical solutions to Fortune 500 companies, transforming how they operate and innovate. With a strong product-market fit and a period of hyper-growth on the horizon, they are seeking a visionary and results-oriented Chief Marketing Officer (CMO) to join their executive leadership team.
This is not just a marketing leadership role; it is a strategic business partnership. The CMO will be the architect of the company’s brand, demand generation engine, and overall go-to-market strategy. Reporting directly to the Chief Executive Officer (CEO), you will be responsible for building a world-class marketing organization that drives predictable revenue growth, elevates brand presence, and establishes the company as the undisputed leader in its space.
You will be a key voice in the C-suite, collaborating closely with Sales, Product, and Customer Success to create a seamless and powerful customer journey. The ideal candidate is a data-driven storyteller, a masterful team builder, and a strategic thinker who thrives in a fast-paced, high-stakes environment. You have a proven track record of scaling a B2B software company through its next phase of growth, leveraging a sophisticated understanding of modern marketing principles and technologies.
Your mission will be to translate the company’s ambitious business goals into a cohesive and actionable marketing strategy. This involves owning the entire marketing funnel, from top-of-funnel brand awareness and thought leadership to bottom-of-funnel sales pipeline creation and acceleration. You will be empowered to build, mentor, and inspire a team of talented marketers, fostering a culture of innovation, accountability, and continuous improvement. This is a career-defining opportunity to make a significant impact on a company poised for market domination.
Key Responsibilities of Chief Marketing Officer with a B2B Enterprise Software Co. – San Jose, CA
Executive Leadership & Strategy
Serve as a key member of the executive team, contributing to overall company strategy, planning, and execution. Develop and articulate a clear, compelling marketing vision that aligns with the company’s revenue and growth targets.
Demand Generation & Pipeline Architecture
Design and execute a multi-channel demand generation strategy to generate a predictable and scalable pipeline of qualified leads for the sales team. This includes owning digital marketing (SEO/SEM, paid social), content marketing, email marketing, webinars, and events.
Account-Based Marketing (ABM)
Spearhead the development and execution of sophisticated, multi-touch Account-Based Marketing (ABM) strategies to penetrate and expand within key target enterprise accounts. Collaborate intimately with the sales organization to ensure tight alignment on target lists, messaging, and campaign execution.
Brand Strategy & Corporate Communications
Evolve and elevate the company’s brand positioning and messaging to solidify its leadership status. Oversee all public relations, analyst relations, social media, and corporate communications to ensure a consistent and powerful brand narrative across all channels.
Product Marketing Excellence
Lead the product marketing function to create compelling positioning, messaging, and collateral that clearly articulates the value proposition of the company’s software solutions. Drive successful go-to-market strategies for new products and features, and equip the sales team with the tools they need to win.
Content & Thought Leadership
Develop a world-class content engine that produces insightful, authoritative content (whitepapers, eBooks, research reports, blog posts, case studies) that fuels demand generation, establishes thought leadership, and supports the entire customer lifecycle.
Marketing Operations & Analytics
Build a robust marketing operations foundation to ensure flawless execution and measurement. Champion a data-driven culture by establishing key performance indicators (KPIs) and dashboards to track performance, measure ROI, and inform strategic decisions. Own the MarTech stack, ensuring the right tools are in place to optimize efficiency and effectiveness.
Team Building & Mentorship
Recruit, mentor, and lead a high-performing, global marketing team. Foster a culture of excellence, collaboration, and continuous learning, empowering team members to do their best work and grow their careers.
Budget Management
Develop and manage the annual marketing budget with a focus on maximizing ROI. Meticulously track spending and performance, reallocating resources as needed to achieve strategic objectives.
Requirements for the Chief Marketing Officer with a B2B Enterprise Software Co. – San Jose, CA
Executive Experience
A minimum of 15+ years of progressive marketing experience, with at least 5-7 years in a senior leadership role (e.g., VP of Marketing, CMO) within a B2B enterprise software or SaaS company.
Proven Growth Record
Demonstrable track record of building and scaling a marketing function that successfully supported a company’s growth from approximately $50M to $200M+ in Annual Recurring Revenue (ARR).
Demand Generation Mastery
Deep, hands-on expertise in modern demand generation strategies, including digital marketing, ABM, SEO, content marketing, and marketing automation. You must be able to point to specific campaigns and their impact on pipeline and revenue.
Data-Driven Mindset
A highly analytical and quantitative mindset. You must be fluent in marketing metrics and analytics, with extensive experience using data to drive strategy, optimize performance, and report on business impact to the board and executive team.
Leadership & Communication
Exceptional leadership skills with a proven ability to attract, develop, and retain top talent. You are an outstanding communicator and storyteller, capable of inspiring a team, articulating a vision, and effectively collaborating with C-level peers, investors, and customers.
Strategic Thinker
Ability to operate at both a strategic and tactical level. You can develop a high-level, long-term plan while also being willing to roll up your sleeves to get things done.
Location
Ability to work from the San Jose, CA headquarters in a hybrid model is strongly preferred.
Education
Bachelor’s degree in Marketing, Business, or a related field is required. An MBA is highly preferred.
Benefits & Perks Offered
Our client believes in investing in their people and offers a highly competitive and comprehensive compensation and benefits package, including:
- Competitive base salary and executive bonus plan.
- Significant equity package with high-growth potential.
- Comprehensive medical, dental, and vision insurance for you and your dependents.
- 401(k) plan with a generous company match.
- Unlimited Paid Time Off (PTO) and company holidays.
- Generous parental leave policy.
- Professional development stipend for conferences, courses, and certifications.
- Commuter benefits and a modern, collaborative office space in San Jose.
- Regular team-building events and a vibrant company culture.
How to Apply
This is a retained search being conducted exclusively by JRG Partners. If you are a transformative marketing leader with a passion for building great companies and meet the qualifications outlined above, we encourage you to apply.
Please submit your resume and a cover letter detailing your experience in scaling B2B enterprise software companies. Qualified candidates will be contacted for an initial confidential discussion. To learn more about our expertise in this area, please visit our Marketing & Sales Executive Search practice page. We look forward to hearing from you.
