Role Overview for VP Revenue Growth Management with a PE-Backed Snack Manufacturer Charlotte, NC
JRG Partners is proud to partner with a rapidly expanding, private equity-backed snack manufacturer in their search for a transformative Vice President of Revenue Growth Management (RGM). Based in the vibrant city of Charlotte, NC, this is a career-defining opportunity to build and lead a critical function from the ground up, directly influencing the company’s trajectory and value creation story. Our client is a disruptive force in the snack industry, beloved for its innovative products and strong brand loyalty. With significant investment and an aggressive growth mandate, they are seeking a strategic, data-driven, and commercially-minded leader to architect the future of their commercial strategy.
As the VP of Revenue Growth Management, you will be a key member of the executive leadership team, reporting directly to the Chief Executive Officer. You will be the central nervous system for all decisions related to pricing, promotion, trade investment, and portfolio mix. This role is not about maintaining the status quo; it is about building a sophisticated, analytical capability that becomes a core competitive advantage. You will be tasked with identifying and capitalizing on revenue and margin enhancement opportunities across all channels and customers. Success in this position requires a unique blend of financial acumen, strategic thinking, sales insight, and the ability to influence cross-functional partners, including Sales, Marketing, Finance, and Operations. The ideal candidate is a hands-on leader who thrives in a fast-paced, entrepreneurial environment and is passionate about using data to solve complex business challenges and drive sustainable, profitable growth.
Key Responsibilities of VP Revenue Growth Management with a PE-Backed Snack Manufacturer Charlotte, NC
The VP of Revenue Growth Management will be responsible for developing and executing a comprehensive RGM strategy. This includes, but is not limited to, the following key areas:
Pricing Strategy & Architecture
Develop and implement a national pricing strategy that optimizes revenue and margin across the entire brand portfolio. This includes establishing pricing corridors, managing gross-to-net, and conducting sophisticated elasticity analysis to inform pricing actions. You will create the governance and processes for all pricing decisions, ensuring disciplined execution in the market.
Trade Promotion Strategy & Optimization
Take full ownership of the multi-million dollar trade marketing budget. You will architect a new framework for evaluating trade spend effectiveness, shifting from a volume-based to a profit-based mindset. This involves developing robust pre- and post-promotional event analysis (ROI), creating a promotional calendar that drives incremental growth, and implementing tools and processes for better trade management (TPM/TPO).
Price Pack Architecture (PPA) & Portfolio Mix Management
Lead the strategic analysis of the product portfolio to optimize assortment, pack sizes, and channel-specific offerings. Collaborate with Marketing and Innovation teams to identify white-space opportunities for new pack formats and with Sales to ensure the right products are in the right stores at the right price, maximizing profitability for both the company and its retail partners.
Commercial Planning & Forecasting
Play a pivotal role in the annual operating plan (AOP) and long-range strategic planning processes. You will build the financial models that underpin the company’s revenue targets, providing data-backed insights on risks and opportunities. Your analysis will be critical for accurate forecasting and resource allocation.
Data Analytics, Insights & Capability Building
Build and lead a high-performing RGM analytics function. You will champion the use of data to drive all commercial decisions, leveraging various sources including internal shipment/financial data and external syndicated data (e.g., Circana/IRI, Nielsen). Your team will be responsible for generating actionable insights and disseminating them throughout the organization to build a data-driven culture.
Executive Leadership & Cross-Functional Collaboration
Serve as the primary RGM thought leader within the company. You will work as a strategic business partner to the heads of Sales, Marketing, and Finance to ensure alignment and cohesive execution of commercial plans. You will be responsible for preparing and presenting strategic recommendations, performance updates, and market insights to the executive team and the Board of Directors.
Requirements for the VP Revenue Growth Management with a PE-Backed Snack Manufacturer Charlotte, NC
We are seeking a candidate with a proven track record of building and leading successful RGM functions within the CPG industry. The ideal candidate will possess the following qualifications and attributes:
Professional Experience
A minimum of 12-15 years of progressive experience in the Consumer Packaged Goods (CPG) industry, with at least 7+ years in a dedicated Revenue Growth Management, trade marketing, or commercial strategy leadership role. Experience in the food and beverage or snack category is highly preferred.
Educational Background
A Bachelor’s degree in Finance, Business, Economics, Marketing, or a related analytical field is required. An MBA or other advanced degree is strongly preferred.
Private Equity Acumen
Prior experience working in a fast-paced, private equity-backed company is highly desirable. Candidates must demonstrate a strong sense of urgency, a bias for action, and an owner’s mindset focused on rapid value creation.
Analytical Horsepower
Expert-level analytical and quantitative skills, with a demonstrated ability to synthesize large, complex datasets into clear, actionable business strategies. Deep, hands-on experience with financial modeling, pricing analysis, and ROI evaluation is essential.
Data Proficiency
Mastery of syndicated data sources such as Circana (IRI) or Nielsen is a must. Proficiency with advanced Excel is required, and experience with data visualization tools (e.g., Tableau, Power BI) and trade promotion management systems is a significant plus.
Strategic & Commercial Mindset
Must be able to think beyond the numbers to understand the broader market dynamics and strategic implications of RGM decisions. Possesses strong commercial acumen and a deep understanding of retailer dynamics and go-to-market strategies.
Leadership & Influence
Proven ability to build, lead, and mentor a team of high-performing analysts and managers. Must possess exceptional communication, presentation, and interpersonal skills, with the executive presence to effectively influence and align stakeholders at all levels, from account managers to the Board of Directors.
Collaborative Spirit
A track record of successful cross-functional collaboration is critical. Must be able to build strong, trust-based relationships with peers in Sales, Marketing, Finance, and Operations to drive integrated commercial execution.
Benefits & Perks Offered
Our client offers a highly competitive and compelling compensation and benefits package designed to attract and retain top-tier executive talent. This includes:
Competitive Base Salary & Annual Bonus
A lucrative base salary complemented by a significant performance-based annual bonus program tied to company and individual goal achievement.
Meaningful Equity Participation
A substantial Long-Term Incentive Plan (LTIP) or equity grant, providing the opportunity to share directly in the value created through a future successful exit event.
Comprehensive Health & Wellness
A full suite of benefits, including medical, dental, and vision insurance for you and your dependents.
Retirement Savings
A 401(k) retirement plan with a generous company matching contribution.
Generous Paid Time Off
A flexible and generous paid time off (PTO) policy, in addition to company-paid holidays, to support work-life balance.
Relocation Assistance
A comprehensive relocation package is available for the successful candidate and their family to move to the Charlotte, NC area.
Career Growth
Unparalleled opportunity for professional growth and impact as a key leader in a high-growth, PE-backed enterprise.
Product Perks
Enjoy an abundance of free and discounted company products!
How to Apply
This is a unique opportunity to shape the commercial future of a dynamic and growing company. If you are a visionary RGM leader with a passion for driving profitable growth in the consumer goods space, we encourage you to apply. To be considered for this pivotal role, please submit your resume and a cover letter detailing your relevant experience and accomplishments. For more executive opportunities within the consumer and retail sectors, we invite you to explore our Strategic RGM, Pricing & Commercial Growth Leaders
