Role Overview for Chief Marketing Officer | Consumer Brands | Miami, FL
JRG Partners is proud to partner with a trailblazing, high-growth consumer brand based in the vibrant heart of Miami, FL. We are seeking a visionary and results-driven Chief Marketing Officer (CMO) to join their executive leadership team. This is a pivotal role for a strategic leader who can architect and execute a comprehensive marketing strategy that propels brand growth, accelerates customer acquisition, and solidifies market leadership in a competitive landscape.
The ideal candidate is a seasoned marketing executive with deep experience in the consumer brands or CPG sector. You are both a creative brand builder and a data-driven performance marketer, capable of inspiring a team and driving measurable business results. As CMO, you will be the chief storyteller and brand architect, responsible for every facet of the marketing organization, from brand strategy and digital engagement to public relations and customer insights. You will own the marketing P&L, set the vision for the brand’s future, and work collaboratively with the CEO, COO, and other C-suite executives to achieve ambitious company-wide objectives. This is a unique opportunity to make a transformative impact on a beloved brand poised for exponential growth, all while being based in one of the most dynamic and culturally rich cities in the world.
You will be tasked with building and mentoring a world-class marketing department, fostering a culture of innovation, accountability, and continuous improvement. Your leadership will be critical in navigating the complexities of a modern consumer market, leveraging cutting-edge technology and data analytics to create personalized, impactful customer experiences. If you are a passionate, strategic, and hands-on leader ready to take on the challenge of scaling a prominent consumer brand to new heights, we encourage you to apply.
Key Responsibilities of Chief Marketing Officer | Consumer Brands | Miami, FL
Marketing & Brand Strategy
Develop, articulate, and execute a cohesive, multi-channel marketing and brand strategy that aligns with the company’s overall business goals. Define the brand’s long-term vision, positioning, and voice to create a powerful and enduring connection with consumers.
Executive Leadership & Team Development
Serve as a key member of the executive team, providing strategic marketing counsel and contributing to the company’s growth plan. Lead, mentor, and scale a high-performing, multi-disciplinary marketing team across brand, performance, content, social media, PR, and creative.
Digital Marketing & eCommerce Growth
Oversee the entire digital marketing ecosystem, including SEO, SEM, paid social, display, affiliate, and email marketing. Drive strategy for eCommerce channels to maximize revenue, conversion rates, and customer lifetime value. Ensure the team is staying ahead of the latest digital marketing trends and technologies.
Performance Marketing & Analytics
Establish and own key marketing KPIs and metrics. Implement a rigorous data-driven approach to decision-making, utilizing analytics to measure campaign performance, track ROI, and optimize marketing spend. Champion a culture of testing and learning to continuously improve marketing effectiveness.
Brand Building & Awareness
Spearhead all brand-building initiatives, including large-scale campaigns, content strategy, influencer marketing, and strategic partnerships. Ensure brand consistency and integrity across all consumer touchpoints, both online and offline.
Go-to-Market Strategy
Collaborate closely with product development, sales, and operations teams to lead go-to-market strategies for new product launches and market expansions. Develop compelling product positioning and messaging that resonates with target audiences.
Customer Insights & Market Research
Champion the voice of the customer within the organization. Oversee market research, competitive analysis, and consumer segmentation to identify key insights, trends, and opportunities for growth. Use these insights to inform strategy and product innovation.
Budget Management & Financial Acumen
Develop and manage the annual marketing budget, ensuring efficient allocation of resources to maximize impact and achieve financial targets. Provide regular reporting on budget performance and marketing ROI to the executive team and board.
Public Relations & Corporate Communications
Direct the company’s public relations and communications strategy to enhance brand reputation, manage media relations, and secure positive press coverage. Serve as a key spokesperson for the brand when necessary.
Requirements for the Chief Marketing Officer | Consumer Brands | Miami, FL
Executive Experience
A minimum of 15+ years of progressive marketing experience, with at least 7 years in a senior leadership role (e.g., CMO, VP of Marketing) overseeing a significant marketing function and team.
Industry Expertise
Proven track record of success within the consumer brands, CPG, retail, or eCommerce industries is essential. Experience scaling a brand from a significant revenue base to the next level is highly desirable.
Full-Funnel Mastery
Deep expertise across the full marketing funnel, with a balanced command of both brand-building (top-of-funnel) and performance marketing (mid- and bottom-of-funnel) disciplines.
Data-Driven Mindset
A highly analytical and quantitative mindset with a demonstrated ability to use data and metrics to drive strategy, measure performance, and make informed decisions. Proficiency with modern marketing analytics and BI tools is required.
Leadership & Management Skills
Exceptional leadership qualities with a proven ability to recruit, mentor, and inspire a high-performing, collaborative team. Experience managing multi-million dollar budgets and external agency partners.
Strategic Vision
A strategic and innovative thinker who can see the big picture, anticipate future market trends, and translate business objectives into actionable marketing strategies.
Communication Skills
World-class written and verbal communication skills, with the ability to articulate a clear and compelling vision to diverse audiences, including the executive team, board of directors, internal teams, and external partners.
Education
Bachelor’s degree in Marketing, Business Administration, or a related field is required. An MBA or advanced degree is strongly preferred.
Location
Must be based in or willing to relocate to the Miami, FL metropolitan area. This is an in-office executive leadership role.
Benefits & Perks Offered
Our client offers a highly competitive and comprehensive compensation package designed to attract and retain top-tier executive talent. This includes:
Executive Compensation
A competitive base salary, annual performance-based bonus, and a significant equity/long-term incentive package.
Comprehensive Health & Wellness
Premium medical, dental, and vision insurance plans for you and your dependents.
Retirement Planning
A robust 401(k) plan with a generous company match to help you plan for your future.
Generous Time Off
A flexible and generous paid time off (PTO) policy, in addition to company-paid holidays.
Relocation Assistance
A comprehensive relocation package is available for the ideal candidate moving to the beautiful Miami area.
Professional Development
A budget for continued learning, executive coaching, and attendance at key industry conferences.
Work Environment
The opportunity to lead in a dynamic, innovative, and collaborative culture within a state-of-the-art office in Miami.
How to Apply
If you are a visionary marketing leader with a passion for building iconic consumer brands and meet the qualifications outlined above, we want to hear from you. This is a confidential search being conducted by JRG Partners.
To apply, please submit your resume and a cover letter detailing your relevant experience and your vision for this role. For more information about our expertise in this sector, please visit the JRG Partners’ Chief Marketing Officer Executive Search practice page. We are committed to building a diverse and inclusive team and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
