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# VP, Sales & Marketing with a Specialty Materials Co. – Atlanta, GA


Role Overview for VP, Sales & Marketing with a Specialty Materials Co. – Atlanta, GA
JRG Partners is proud to partner with a premier, innovation-driven specialty materials company in their search for a visionary Vice President of Sales & Marketing. Located in the vibrant business hub of Atlanta, GA, our client is a market leader in the development and manufacturing of high-performance materials used across diverse sectors, including aerospace, electronics, automotive, and sustainable technologies. This is a pivotal executive leadership role, reporting directly to the Chief Executive Officer, designed for a strategic and results-oriented leader who can architect and execute a comprehensive commercial strategy that drives substantial revenue growth and expands global market share.
The successful candidate will be a transformative leader, responsible for the entire commercial function of the organization. You will inherit a talented team and be tasked with inspiring a culture of excellence, accountability, and customer-centricity. This role requires a unique blend of strategic foresight, hands-on sales leadership, and sophisticated marketing acumen. You will be instrumental in shaping the company’s future, defining its market position, and ensuring its continued success in a competitive and rapidly evolving industry. You will not only manage the existing commercial operations but also identify and capitalize on new market opportunities, forge strategic partnerships, and champion the voice of the customer throughout the organization. This is an exceptional opportunity to make a significant impact on a growing company at the forefront of materials science innovation.
Key Responsibilities of VP, Sales & Marketing with a Specialty Materials Co. – Atlanta, GA
As the Vice President of Sales & Marketing, you will have a broad and impactful remit. Your primary objective is to drive sustainable, profitable growth by leading all sales, marketing, business development, and customer service initiatives. Your key responsibilities will be multifaceted and include the following:
Strategic Commercial Leadership

Develop, articulate, and execute a comprehensive commercial strategy that aligns with the company’s overall business objectives and financial goals.
Serve as a key member of the executive leadership team, providing critical input on business strategy, market trends, competitive landscape, and long-range planning.
Establish and manage the annual sales and marketing budgets, ensuring optimal allocation of resources to achieve maximum return on investment.
Conduct in-depth market analysis to identify new growth opportunities, emerging markets, and potential threats, translating insights into actionable business strategies.
Lead the development of pricing strategies and policies that balance market competitiveness with profitability targets.

Sales Leadership & Revenue Growth

Direct and oversee all sales functions, including direct sales, channel partners, and key account management, to ensure the achievement of ambitious revenue targets.
Personally engage in and lead negotiations for major contracts and strategic partnerships, fostering strong relationships with key customers and industry stakeholders.
Implement and refine sales processes, performance metrics, and CRM systems (e.g., Salesforce) to enhance salesforce effectiveness, productivity, and forecasting accuracy.
Develop and manage a robust sales pipeline, providing transparent and accurate revenue forecasts to the executive team and board of directors.
Structure and optimize sales territories, compensation plans, and incentive programs to motivate the sales team and drive high performance.

Marketing & Brand Strategy

Craft and execute a sophisticated marketing strategy that enhances brand equity, generates qualified leads, and supports sales objectives.
Oversee all marketing functions, including product marketing, digital marketing (SEO, SEM, content), corporate communications, public relations, and trade show participation.
Lead go-to-market strategies for new product launches, ensuring successful market penetration and adoption.
Champion the development of compelling marketing collateral, technical documentation, and sales tools that effectively communicate the company’s value proposition.
Leverage data analytics and market research to measure marketing campaign effectiveness and guide future marketing investments.

Team Development & Management

Lead, mentor, and develop a high-performing, cross-functional team of sales and marketing professionals.
Foster a collaborative, innovative, and results-driven culture that attracts, retains, and develops top talent.
Establish clear performance expectations, provide regular feedback and coaching, and conduct formal performance reviews.
Champion professional development and continuous learning within the commercial organization.

Requirements for the VP, Sales & Marketing with a Specialty Materials Co. – Atlanta, GA
We are seeking a seasoned executive with a proven track record of driving commercial excellence and growth within a relevant industry. The ideal candidate will possess a strong blend of technical aptitude and commercial savvy.
Required Qualifications:

A Bachelor’s degree in a technical field such as Engineering, Chemistry, Material Science, or a related discipline. An MBA or other advanced degree is highly preferred.
A minimum of 15 years of progressive commercial leadership experience, with at least 5 years in a senior executive role (VP, Director) managing both sales and marketing functions.
Demonstrable experience within the specialty materials, advanced polymers, industrial chemicals, or a related B2B manufacturing industry is essential.
Proven track record of developing and executing successful commercial strategies that resulted in significant revenue growth and market share expansion.
Extensive experience managing complex sales cycles, negotiating multi-million dollar contracts, and managing diverse sales channels (direct, distribution, OEM).
Strong financial acumen, with experience in P&L management, budgeting, forecasting, and data-driven decision-making.
Exceptional leadership and team-building skills with a history of mentoring and developing high-performance teams.
Outstanding communication, presentation, and interpersonal skills, with the ability to influence and build consensus with internal and external stakeholders at all levels.
Deep understanding of modern marketing principles, including digital marketing, brand management, and product marketing.
Proficiency with CRM software (Salesforce preferred) and other sales/marketing technology platforms.
Willingness and ability to travel domestically and internationally as required (approximately 30-40%).
Experience navigating the complex supply chains and market dynamics inherent in the specialty chemical industry is a significant asset.

Benefits & Perks Offered
Our client is committed to investing in their employees and offers a highly competitive and comprehensive executive compensation and benefits package, including:

A highly competitive base salary commensurate with experience.
A lucrative annual performance-based bonus plan with significant earning potential.
Meaningful long-term incentives, including stock options or equity participation.
Comprehensive health and wellness benefits, including medical, dental, and vision insurance for you and your dependents.
A robust 401(k) retirement plan with a generous company match.
Generous paid time off (PTO) and company holidays.
Relocation assistance for qualified candidates.
A dedicated budget for professional development, executive coaching, and continuing education.
The opportunity to work with a world-class team and make a lasting impact on a category-leading company.

How to Apply
This is a retained search being conducted exclusively by JRG Partners. If you are a visionary commercial leader with the experience and drive to lead this organization’s next phase of growth, we want to hear from you. To be considered for this confidential opportunity, please submit your resume and a cover letter detailing your qualifications and accomplishments.
If your experience aligns with the demands of this executive role in the industrial sector, we also encourage you to connect with our team of experts in our Industrial & Manufacturing practice area to discuss this and other potential opportunities. JRG Partners is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all candidates.