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# VP, Sales & Marketing with a Specialty Chemicals Co. – Baton Rouge, LA



Role Overview for VP, Sales & Marketing with a Specialty Chemicals Co. – Baton Rouge, LA
JRG Partners is proud to partner with a premier, innovation-driven specialty chemicals company in their search for a visionary Vice President of Sales & Marketing. Located in the industrial heart of Baton Rouge, LA, our client is a recognized leader in developing and manufacturing high-performance chemical solutions for a diverse range of industries, including energy, agriculture, manufacturing, and water treatment. This is a pivotal executive leadership position for a strategic and results-oriented professional poised to drive the next phase of the company’s aggressive growth trajectory.
As the VP of Sales & Marketing, you will be a cornerstone of the executive team, reporting directly to the Chief Executive Officer. You will hold ultimate responsibility for the company’s commercial strategy, revenue generation, and market leadership. This role demands a unique blend of strategic foresight, hands-on leadership, and deep industry knowledge.
You will be tasked with architecting and executing a comprehensive sales and marketing plan that not only achieves ambitious revenue targets but also strengthens the company’s brand, expands its market footprint, and fosters enduring customer relationships. The ideal candidate will be a motivational leader with a proven track record of building and developing high-performing teams, navigating complex B2B sales cycles, and leveraging data-driven insights to capitalize on market opportunities. This is a career-defining opportunity to make a significant impact on a thriving organization and shape the future of the specialty chemicals industry.
Key Responsibilities of VP, Sales & Marketing with a Specialty Chemicals Co. – Baton Rouge, LA
The VP of Sales & Marketing will direct and oversee all commercial activities of the organization. This includes developing and implementing strategies that align with the company’s financial and strategic goals. Your responsibilities will be broad and impactful, encompassing the full spectrum of sales and marketing functions:
Strategic Leadership & Planning
Develop, articulate, and execute a cohesive, multi-year commercial strategy that drives profitable growth and market share expansion. Collaborate with the executive team to set revenue goals, sales forecasts, and departmental budgets.
Team Development & Management
Lead, mentor, and inspire a national team of sales directors, account managers, and marketing professionals. Foster a culture of accountability, continuous improvement, and high performance. Implement robust training programs and establish clear performance metrics (KPIs) to guide team success.
Sales Operations Excellence
Architect and manage a scalable sales process from lead generation to contract closure. Oversee the optimization of the CRM system (e.g., Salesforce) to ensure accurate forecasting, pipeline management, and reporting. Establish and manage sales territories, quotas, and compensation plans that incentivize desired behaviors and outcomes.
Market Analysis & Intelligence
Conduct thorough market research to identify new business opportunities, emerging market trends, and potential threats. Perform detailed competitive analysis to inform pricing strategies, product positioning, and sales tactics. Stay ahead of industry trends as reported by leading authorities like the American Chemistry Council.
Marketing & Brand Strategy
Oversee the development and execution of all marketing initiatives. This includes digital marketing (SEO, SEM, content marketing, social media), product marketing, public relations, trade shows, and brand management. Ensure a consistent and powerful brand message across all channels that resonates with target customers.
Key Account & Channel Management
Personally engage in and cultivate strategic relationships with top-tier clients, key industry partners, and distribution channels. Guide the team in developing and executing strategic account plans to deepen penetration and foster long-term loyalty.
Financial Acumen & P&L Management
Develop and manage the annual sales and marketing budgets, ensuring expenditures align with strategic priorities and deliver a strong return on investment. Hold full P&L responsibility for the commercial division.
Cross-Functional Collaboration
Work in close partnership with R&D, Operations, and Finance to ensure seamless new product introductions, accurate demand planning, and alignment between commercial activities and overall business objectives. Provide market feedback to guide future product development.
Requirements for the VP, Sales & Marketing with a Specialty Chemicals Co. – Baton Rouge, LA
We are seeking a seasoned executive with a demonstrable history of success in the specialty chemicals or a related industrial sector. The successful candidate will possess a combination of technical aptitude, commercial savvy, and inspirational leadership.
Educational Background
A Bachelor’s degree in Chemistry, Chemical Engineering, Business Administration, Marketing, or a related field is required. An MBA or other advanced degree is highly preferred.
Professional Experience
A minimum of 15 years of progressive experience in B2B sales and marketing, with at least 7 years in a senior leadership capacity (e.g., Director, VP) managing a significant team and P&L.
Industry Expertise
Direct experience within the specialty chemicals, petrochemicals, industrial gases, or a closely related B2B manufacturing industry is mandatory. You must be comfortable with technical sales cycles and communicating complex value propositions.
Proven Track Record
Demonstrable success in developing and executing strategies that have resulted in significant, sustainable revenue and market share growth. Experience successfully launching new products and penetrating new markets is critical.
Leadership Skills
Exceptional leadership and team-building capabilities. A history of recruiting, training, and retaining top-tier sales and marketing talent. Must lead by example and inspire confidence and trust.
Technical & Analytical Skills
Strong financial acumen with experience in budgeting, forecasting, and P&L management. High proficiency with CRM software (Salesforce preferred) and marketing automation platforms. Data-driven decision-maker with strong analytical and problem-solving skills.
Communication & Interpersonal Skills
Superior verbal and written communication skills, with the ability to present complex information clearly and persuasively to diverse audiences, from C-suite executives to technical buyers. Excellent negotiation and relationship-building skills are essential.
Travel
Willingness and ability to travel domestically and potentially internationally as required (estimated 30-40%) to meet with clients, attend trade shows, and manage a distributed team.
Benefits & Perks Offered
Our client is committed to attracting and retaining top executive talent by offering a highly competitive and comprehensive compensation and benefits package. This includes:
Competitive Base Salary
An attractive six-figure base salary commensurate with experience and market standards.
Executive Bonus Program
A lucrative annual performance-based bonus plan tied to individual and company performance metrics.
Long-Term Incentives
Meaningful equity or stock options package, providing an opportunity for significant wealth creation tied to the company’s long-term success.
Comprehensive Health Coverage
Premium medical, dental, and vision insurance plans for you and your eligible dependents.
Retirement Savings
A 401(k) plan with a generous company match to help you plan for your future.
Executive Allowances
A vehicle allowance and coverage for business-related travel and expenses.
Generous Paid Time Off
A comprehensive PTO policy, including vacation, sick leave, and paid holidays, to support a healthy work-life balance.
Relocation Assistance
A comprehensive relocation package is available for the ideal candidate moving to the Baton Rouge area.
Professional Development
A dedicated budget for executive coaching, industry conferences, and continuing education to support your professional growth.
How to Apply
This is an exclusive search being conducted by JRG Partners. If you are a transformative sales and marketing leader with the requisite experience in the specialty chemicals industry, we encourage you to apply for this exciting opportunity. To be considered, please submit your confidential resume and a cover letter outlining your qualifications and achievements. JRG Partners is a leader in executive recruitment for the industrial and manufacturing sectors. To submit your application and learn more about our expertise in the Chemicals & Materials sector, please apply today. We look forward to connecting with you to discuss how you can make a lasting impact with our esteemed client.