JRG Partners is proud to partner with a pioneering, globally recognized leader in the medical device industry, a company dedicated to advancing healthcare and improving patient outcomes through relentless innovation. Our client has built a reputation for excellence, developing and manufacturing state-of-the-art medical technologies that address some of the most pressing clinical needs. As they embark on their next phase of significant growth and global expansion, we are conducting an exclusive search for a transformative executive to join their leadership team.
We are seeking a dynamic, strategic, and results-driven Vice President of Global Marketing to be based at their corporate headquarters in the vibrant technology hub of Irvine, California. This is not merely a marketing role; it is a cornerstone of the executive leadership team, a position of immense influence with the power to shape the company’s future trajectory. The successful candidate will be the chief architect of the company’s global marketing vision, responsible for driving market leadership, accelerating revenue growth, and building a world-class brand that resonates with clinicians, healthcare systems, and patients worldwide. This executive will lead a talented international team and will be instrumental in the entire product lifecycle, from initial concept and market validation to successful global commercialization.
Role Overview for Vice President of Global Marketing – Medical Devices – Irvine, CA
The Vice President of Global Marketing is a senior executive role responsible for the development and execution of the comprehensive global marketing strategy for the company’s entire portfolio of medical devices. Reporting directly to the Chief Commercial Officer, this individual will provide the strategic direction and hands-on leadership necessary to achieve aggressive commercial goals. This leader will be responsible for all aspects of marketing, including upstream product strategy, downstream commercial execution, brand management, digital marketing transformation, sales enablement, and marketing communications. The VP will be a key collaborator with R&D, Clinical Affairs, Regulatory, Sales, and Operations to ensure seamless alignment and the successful launch of new products. This role requires a visionary leader with a deep understanding of the medical device landscape, a proven track record of commercial success, and the ability to inspire and manage a high-performing, geographically dispersed team. The ideal candidate will combine strategic acumen with a roll-up-your-sleeves attitude, ready to make a significant impact on the organization’s global presence and profitability.
Key Responsibilities of Vice President of Global Marketing – Medical Devices – Irvine, CA
Strategic Vision & Global Planning
Develop and implement a cohesive, multi-year global marketing strategy that aligns with the company’s long-term corporate objectives. Translate this strategy into actionable annual and quarterly marketing plans with clear KPIs, timelines, and budgetary allocations.
Upstream & Downstream Marketing Excellence
Lead all aspects of the product lifecycle. Direct upstream marketing activities, including conducting voice-of-customer (VOC) research, market segmentation, and competitive analysis to identify unmet clinical needs and define product requirements. Oversee downstream marketing to create and execute impactful global product launch plans, develop compelling value propositions, and establish effective pricing and positioning strategies.
Brand Stewardship & Corporate Communications
Elevate and protect the company’s brand equity on a global scale. Oversee the development of a unified brand message and ensure its consistent application across all channels. Direct all marketing communications, public relations, and corporate identity initiatives.
Digital Marketing Transformation
Champion a digital-first marketing mindset. Oversee the development and execution of a sophisticated digital marketing strategy, encompassing SEO, SEM, content marketing, social media, email marketing, and marketing automation to enhance brand visibility, generate qualified leads, and improve customer engagement.
Commercial Launch Leadership
Serve as the commercial lead for the global launch of new products. Develop and execute comprehensive, cross-functional launch plans, ensuring commercial readiness and market adoption in key regions, including North America, EMEA, and APAC.
Sales Enablement & Collaboration
Foster a strong partnership with the global sales organization. Equip the sales team with the necessary tools, training, clinical data, and marketing collateral to effectively communicate the value proposition and drive product adoption.
Team Leadership & Talent Development
Recruit, mentor, and lead a world-class global marketing organization. Foster a culture of innovation, accountability, and continuous improvement. Set clear objectives, provide regular feedback, and develop career paths for team members.
Market Intelligence & Analytics
Establish and lead a robust market intelligence function to monitor industry trends, track competitor activities, and identify new market opportunities or threats. Utilize data analytics to measure the effectiveness of all marketing campaigns and drive data-informed decisions.
Budgetary & Fiscal Responsibility
Develop and manage the multi-million dollar global marketing budget with a focus on maximizing ROI. Provide regular reporting on budget performance, campaign results, and key marketing metrics to the executive team and board of directors.
Regulatory & Ethical Compliance
Ensure all global marketing activities and materials are in strict compliance with relevant regulatory standards and ethical guidelines, including a thorough understanding of global advertising and promotion regulations such as FDA regulations, AdvaMed codes, and other international equivalents.
Requirements for the Vice President of Global Marketing – Medical Devices – Irvine, CA
Education
A Bachelor’s degree in Marketing, Business Administration, Life Sciences, or a related field is required. An MBA or other advanced degree is strongly preferred.
Experience
A minimum of 15+ years of progressive marketing experience, with a demonstrable history of increasing responsibility and tangible achievements. At least 7-10 years of experience in a senior marketing leadership role (Director, Senior Director, or VP level) is essential.
Industry Expertise
Deep experience within the medical device, life sciences, or diagnostics industry is mandatory. Specific experience with Class II or Class III medical devices is highly desirable. Expertise in therapeutic areas such as cardiology, orthopedics, neurology, or surgical technologies would be a significant asset.
Global Commercialization Track Record
Proven success in developing and executing global marketing strategies that have resulted in significant revenue growth and market share gains. Must have personally led the strategy and execution for multiple successful seven-to-eight-figure product launches across different global regions.
Leadership & Management
Demonstrated ability to lead, mentor, and scale a high-performing, multicultural, and geographically dispersed marketing team. A history of attracting and retaining top talent is crucial.
Strategic & Analytical Skills
Exceptional strategic thinking capabilities with the ability to analyze complex market dynamics and translate them into a clear, actionable vision. Must be a data-driven decision-maker with proficiency in marketing analytics, market research, and CRM platforms (e.g., Salesforce, HubSpot).
Communication Skills
Superior written, verbal, and presentation skills. The ability to articulate a clear and compelling vision to a wide range of audiences, from engineers and clinicians to executive leadership and board members.
Cross-Functional Influence
A highly collaborative leader with a proven ability to build strong relationships and influence across all levels and functions of an organization, particularly R&D, Sales, and Clinical Affairs.
Travel
Willingness and ability to travel domestically and internationally, estimated at up to 30%, to engage with customers, regional teams, and key opinion leaders.
Benefits & Perks Offered
Our client is committed to attracting and retaining top-tier executive talent and offers a highly competitive and comprehensive compensation and benefits package, which includes:
- A highly competitive executive compensation package including a substantial base salary, performance-based annual bonus, and a meaningful long-term equity/incentive component.
- Comprehensive health and wellness benefits, including medical, dental, vision, and life insurance for you and your eligible dependents.
- A robust 401(k) retirement savings plan with a generous company match.
- Substantial paid time off (PTO), including vacation, sick leave, and paid company holidays to support work-life balance.
- Opportunities for continued professional development, including executive coaching and tuition reimbursement programs.
- Relocation assistance for qualified candidates who are not local to the Irvine, CA area.
- An opportunity to work within an innovative, mission-driven culture with a passionate team dedicated to making a difference in the lives of patients worldwide.
How to Apply
The role of Vice President of Global Marketing is a critical leadership position that will have a profound impact on our client’s success. JRG Partners is the exclusive search firm retained for this important recruitment. If you are a visionary marketing leader with a passion for healthcare innovation and a proven record of success in the medical device industry, we encourage you to apply.
To express your interest in this confidential opportunity, please submit your resume and a cover letter detailing your qualifications. For more information about our expertise in this sector, please visit our dedicated Medical Device & Diagnostics practice area. We look forward to learning more about your background and how your skills align with this exciting role.
Our client is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws regarding recruitment and hiring. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
