Role Overview for SVP, Head of Marketing with a Large Insurance Firm – Dallas, TX
JRG Partners has been exclusively retained to lead the search for a transformative Senior Vice President (SVP), Head of Marketing for one of the nation’s most respected and established insurance firms. Based in their corporate headquarters in Dallas, TX, this executive will serve as the chief architect and steward of the company’s brand, marketing strategy, and customer engagement initiatives. This is a pivotal leadership role reporting directly to the Chief Executive Officer (CEO) and serving as a key member of the executive leadership team.
The ideal candidate is a visionary, data-driven, and results-oriented leader with a profound understanding of the insurance or financial services landscape. You will be responsible for developing and executing a cohesive, multi-channel marketing strategy that enhances brand equity, drives significant and measurable business growth, and solidifies the company’s position as an industry leader.
You will inherit and be tasked with mentoring a talented team of marketing professionals across various disciplines, including brand strategy, digital marketing, corporate communications, product marketing, and market analytics. This role requires a strategic thinker who can operate at a 30,000-foot view while also demonstrating the ability to dive deep into execution, ensuring that all marketing efforts are innovative, effective, and deliver a strong return on investment. You will be the central voice for the customer within the organization, translating market insights into actionable strategies that resonate with diverse client segments and distribution channels.
Key Responsibilities of SVP, Head of Marketing with a Large Insurance Firm – Dallas, TX
The SVP, Head of Marketing will have a broad and impactful scope of responsibilities, including:
Strategic Marketing Leadership
Develop, articulate, and execute a comprehensive, long-term marketing vision and strategy that aligns directly with the company’s overarching business objectives, revenue targets, and strategic growth plans. Champion a culture of innovation and continuous improvement within the marketing organization.
Brand Management & Positioning
Oversee the evolution and stewardship of the corporate brand. Define and manage the brand architecture, narrative, and messaging to ensure consistency and impact across all touchpoints. Launch integrated brand campaigns that increase awareness, consideration, and preference in a competitive marketplace.
Digital Marketing & Transformation
Lead the charge on all digital marketing initiatives. Drive the company’s digital marketing transformation, leveraging cutting-edge technologies, SEO, SEM, content marketing, social media, and data analytics to create personalized customer experiences and optimize campaign performance across the full funnel.
Customer Acquisition & Demand Generation
Design and implement sophisticated, multi-channel demand generation strategies to drive qualified leads for various product lines and sales channels. Utilize marketing automation, CRM, and analytics platforms to track, measure, and optimize lead-to-customer conversion rates.
Team Leadership & Development
Recruit, mentor, and inspire a world-class marketing organization. Foster a collaborative, high-performance, and data-centric culture. Provide clear direction, establish empowering performance metrics, and support the professional growth and development of each team member.
Market Intelligence & Customer Insights
Build and lead a robust market intelligence function to monitor industry trends, conduct competitive analysis, and gather deep customer insights. Use this data to inform product development, marketing messaging, and overall business strategy.
Budget & Performance Management
Assume full ownership of the multi-million dollar marketing budget. Develop a rigorous framework for budget allocation, resource planning, and performance measurement. Establish clear KPIs and dashboards to report on campaign effectiveness, ROI, and contribution to revenue.
Corporate Communications & Public Relations
Direct the corporate communications and public relations strategy to enhance the company’s reputation and visibility. Oversee media relations, crisis communications, thought leadership programs, and executive communications to build a powerful and positive public profile.
Executive Collaboration & Influence
Serve as a trusted advisor to the CEO and the executive team. Collaborate closely with the heads of Sales, Product, Technology, and Operations to ensure seamless alignment and integration of marketing initiatives with broader company goals. Present strategies, results, and insights to the Board of Directors.
Requirements for the SVP, Head of Marketing with a Large Insurance Firm – Dallas, TX
The successful candidate will be a seasoned executive with a proven track record of success in high-growth, complex organizations. Specific qualifications include:
Experience
A minimum of 15+ years of progressive marketing experience, with at least 7 years in a senior leadership capacity (VP, SVP, or CMO) overseeing a multifaceted marketing function.
Industry Expertise
Deep experience within the insurance industry is strongly preferred. Candidates with extensive experience in related financial services sectors (e.g., wealth management, banking, fintech) will also be considered.
Educational Background
A Bachelor’s degree in Marketing, Business Administration, Communications, or a related field is required. An MBA or other advanced degree is highly desirable.
Proven Leadership
Demonstrated success in building, leading, and motivating large, high-performing, and geographically dispersed marketing teams. A true ‘player-coach’ who can inspire excellence.
Digital Fluency
Comprehensive knowledge of the modern digital marketing ecosystem, including marketing automation (e.g., Marketo, Pardot), CRM (e.g., Salesforce), analytics tools (e.g., Google Analytics), SEO/SEM, and social media platforms.
Analytical Acumen
Exceptional analytical skills with a passion for data. Must be able to translate complex data sets into actionable business insights and strategic recommendations.
Strategic & Commercial Mindset
The ability to think strategically and creatively while maintaining a strong commercial focus. A proven history of developing marketing strategies that directly impact revenue growth and market share.
Communication Skills
World-class written and verbal communication skills, with the ability to craft and deliver compelling presentations and influence stakeholders at all levels, including the C-suite and Board of Directors.
Location
Ability to work from the corporate headquarters in Dallas, TX. Relocation assistance will be provided for the right candidate.
Benefits & Perks Offered
Our client offers a highly competitive and comprehensive executive compensation and benefits package designed to attract and retain top-tier talent. This includes:
Competitive Executive Compensation
A highly attractive base salary complemented by a significant annual performance-based bonus.
Long-Term Incentive Plan
Meaningful equity or long-term incentive participation that aligns your success with the company’s growth.
Comprehensive Health & Wellness
Premier medical, dental, and vision insurance plans for you and your dependents, along with executive wellness programs.
Retirement Savings
A generous 401(k) plan with a substantial company match and potential profit-sharing contributions.
Generous Paid Time Off
A flexible and ample paid time off (PTO) policy, including company-paid holidays and parental leave.
Professional Development
An annual budget for continuing education, industry conferences, and professional association memberships.
Relocation Support
A comprehensive relocation package for candidates moving to the Dallas-Fort Worth area.
Additional Perks
Including executive financial planning services, life and disability insurance, and various corporate discounts.
How to Apply
JRG Partners is the exclusive search firm for this confidential opportunity. We are committed to a thorough and discreet recruitment process. If you are a visionary marketing leader ready to make a significant impact on a leading national brand, we encourage you to apply.
To express your interest, please submit your resume and a cover letter outlining your qualifications and career achievements. All applications will be treated with the strictest confidence. To learn more about our recruitment expertise in this domain, please visit our Marketing & Sales Executive Search practice page. We look forward to connecting with you to discuss this exceptional leadership opportunity.
