Role Overview for Senior Vice President of Marketing – Beverage – Atlanta, GA
JRG Partners is proud to partner with a category-defining, high-growth beverage company in their search for a visionary Senior Vice President (SVP) of Marketing. Based in the vibrant city of Atlanta, GA, this is a career-defining opportunity to take the helm of a dynamic marketing organization and shape the future of a beloved brand portfolio. Our client is a leader in the beverage space, renowned for its commitment to quality, innovation, and authentic consumer connection. They are seeking a transformative marketing executive who can build upon their success, drive exponential growth, and solidify their position as an industry trailblazer.
Reporting directly to the Chief Executive Officer, the SVP of Marketing will serve as a key member of the executive leadership team. You will be the chief architect and steward of the company’s brand identity, marketing strategies, and consumer engagement initiatives. This role requires a unique blend of strategic foresight, creative brilliance, and analytical rigor. You will be responsible for developing and executing a comprehensive marketing plan that encompasses brand strategy, digital innovation, product marketing, consumer insights, and communications. The ideal candidate is a seasoned CPG/beverage marketing leader with a proven track record of building iconic brands, driving market share, and leading high-performing teams in a fast-paced, competitive environment. If you are a passionate storyteller, a data-driven strategist, and an inspirational leader ready to make a significant impact, we invite you to explore this exceptional opportunity.
Key Responsibilities of Senior Vice President of Marketing – Beverage – Atlanta, GA
The SVP of Marketing will have a broad and impactful scope of responsibilities, leading all facets of the marketing function. Success in this role will be measured by brand health metrics, market share growth, revenue targets, and the successful execution of strategic initiatives. Key responsibilities include:
Strategic Brand Leadership & Vision
Develop and articulate a compelling long-term brand vision and strategy that aligns with overall business objectives. Oversee the brand architecture, positioning, messaging, and identity across all consumer touchpoints to build brand equity and ensure consistency.
Integrated Marketing & Campaign Management
Spearhead the creation and execution of innovative, fully integrated marketing campaigns across all channels, including digital, social media, traditional advertising, public relations, experiential marketing, and shopper marketing. Ensure campaigns are data-driven, culturally relevant, and deliver a strong return on investment.
Digital Transformation & E-commerce Growth
Champion a digital-first mindset throughout the organization. Oversee the digital marketing ecosystem, including SEO/SEM, performance marketing, content strategy, influencer marketing, and social media engagement. Drive the strategy and growth of the company’s e-commerce channels and direct-to-consumer (DTC) business.
Product Innovation & Go-to-Market Strategy
Collaborate closely with the R&D and sales teams to lead the product innovation pipeline. Develop and execute comprehensive go-to-market strategies for new product launches, ensuring successful market entry and consumer adoption.
Consumer Insights & Market Analytics
Build and lead a world-class consumer insights function to be the voice of the consumer within the organization. Utilize market research, data analytics, and consumer trend analysis to uncover actionable insights that inform brand strategy, product development, and marketing communications. Champion the use of data to measure campaign effectiveness and optimize marketing spend.
Team Leadership & Talent Development
Lead, mentor, and inspire a large, multi-disciplinary marketing team. Foster a culture of creativity, collaboration, accountability, and continuous improvement. Attract, retain, and develop top-tier marketing talent to build a high-performing organization.
P&L Management & Financial Acumen
Assume full P&L responsibility for the marketing department. Develop and manage the annual marketing budget, ensuring efficient allocation of resources to maximize ROI and achieve financial targets. Provide regular performance reporting to the executive team and board.
Cross-Functional Collaboration
Serve as a key strategic partner to the sales, finance, operations, and R&D leadership. Foster strong, collaborative relationships across the organization to ensure seamless execution of business strategies and a unified approach to the market.
Public Relations & Corporate Communications
Oversee the company’s public relations and corporate communications strategy to enhance brand reputation, manage media relations, and drive positive brand sentiment. Act as a key spokesperson for the brand when necessary.
Agency & Vendor Management
Manage relationships with external agencies and partners (e.g., creative, media, PR, digital). Set clear expectations, drive performance, and ensure partners are delivering exceptional value and innovative thinking.
Requirements for the Senior Vice President of Marketing – Beverage – Atlanta, GA
We are seeking a candidate with a distinguished career in brand marketing, specifically within the consumer-packaged goods (CPG) and beverage sectors. The ideal individual will possess a combination of strategic intellect, creative passion, and inspirational leadership.
Required Qualifications:
Experience
A minimum of 15+ years of progressive marketing experience, with at least 7-10 years in a senior leadership role (Director, VP, or higher) within the CPG, food, or beverage industry. Direct experience in the beverage alcohol or non-alcoholic ready-to-drink (RTD) categories is highly desirable.
Educational Background
Bachelor’s degree in Marketing, Business Administration, or a related field is required.
Brand Building Expertise
Demonstrated success in building and growing consumer brands, with a portfolio of successful campaigns and product launches. Proven ability to develop and execute brand strategies that drive significant market share and revenue growth.
Leadership & Management
Proven experience leading, managing, and developing large, diverse marketing teams. A track record of fostering a positive and high-performance culture.
Financial Acumen
Strong P&L management experience with a deep understanding of budgeting, forecasting, and financial analysis. Must have a history of managing multi-million dollar marketing budgets effectively.
Digital & E-commerce Proficiency
In-depth knowledge of the modern digital marketing landscape and a proven ability to leverage digital channels and e-commerce platforms to drive business results.
Preferred Qualifications:
Advanced Degree
An MBA or other advanced degree is strongly preferred.
Data-Driven Mindset
Expertise in leveraging consumer data and analytics to derive insights and make informed business decisions. Experience with modern marketing analytics tools and platforms.
Innovation Catalyst
A history of driving innovation, not just in product development but also in marketing approaches and business models. Someone who is constantly looking for new ways to connect with consumers and disrupt the market.
Communication Skills
Exceptional written, verbal, and presentation skills. The ability to articulate a clear and compelling vision and influence stakeholders at all levels, from the boardroom to the front lines.
Strategic Thinker
The ability to think strategically and holistically, connecting marketing initiatives to broader business goals while also being able to dive into the details and ensure flawless execution. We seek a leader who can develop cutting-edge beverage marketing strategies to stay ahead of industry trends.
Benefits & Perks Offered
Our client believes in investing in their people and offers a highly competitive and comprehensive compensation and benefits package for this executive-level role. We are committed to fostering a supportive, inclusive, and rewarding work environment.
Competitive Compensation
A highly attractive base salary, annual performance-based bonus, and long-term incentive plan (equity/stock options).
Comprehensive Health & Wellness
Full medical, dental, and vision insurance for you and your eligible dependents. Access to wellness programs, mental health support, and a generous health savings account (HSA) contribution.
Retirement Planning
A robust 401(k) retirement plan with a significant company match to help you plan for your future.
Generous Time Off
A flexible and generous paid time off (PTO) policy, in addition to company-paid holidays, to support a healthy work-life balance.
Professional Development
A dedicated budget for continuous learning, including executive coaching, industry conferences, and further education to support your professional growth.
Relocation Assistance
A comprehensive relocation package is available for the ideal candidate moving to the Atlanta area.
Employee Perks
Enjoy company-sponsored events, team-building activities, and, of course, a generous discount on our client’s fantastic portfolio of beverage products.
How to Apply
This is an exclusive search being conducted by JRG Partners. If you are a transformative marketing leader with the experience and passion to drive a leading beverage brand to new heights, we encourage you to apply. To be considered for this confidential opportunity, please submit your resume and a cover letter detailing your qualifications and accomplishments.
JRG Partners is a leader in executive recruitment, connecting exceptional talent with market-leading companies. To learn more about our expertise in this sector, please visit our consumer goods executive search practice page. We look forward to reviewing your application. All inquiries will be handled with the utmost discretion and confidentiality.
