Role Overview for Head of Marketing – Omnichannel Retail – Bentonville, AR
JRG Partners is proud to represent a premier, forward-thinking omnichannel retailer based in the vibrant business hub of Bentonville, Arkansas. We are seeking a visionary and results-driven Head of Marketing to architect and execute a comprehensive marketing strategy that seamlessly integrates our client’s physical and digital retail presence. This is a pivotal leadership role responsible for driving brand growth, customer acquisition, and loyalty in a competitive market.
The ideal candidate is a strategic mastermind with a deep understanding of the modern consumer journey. You will be the central force in creating a cohesive brand narrative that resonates across every touchpoint, from in-store experiences and local events to sophisticated digital campaigns and e-commerce platforms. You will lead a talented team of marketing professionals, fostering a culture of innovation, collaboration, and data-driven decision-making. Your leadership will directly impact market share, revenue growth, and the long-term positioning of the brand as an industry leader. This role requires a blend of creative intuition and analytical rigor, with a passion for building brands that customers love and trust. If you are ready to take the helm of a dynamic marketing department and shape the future of omnichannel retail, we invite you to apply.
Key Responsibilities of Head of Marketing – Omnichannel Retail – Bentonville, AR
As the Head of Marketing, you will be responsible for the full spectrum of marketing activities. Your duties will be strategic, operational, and managerial, ensuring all efforts align with the company’s ambitious growth objectives.
Omnichannel Strategy Development
Design, implement, and continuously refine a comprehensive, integrated marketing strategy that unifies the customer experience across all online and offline channels, including brick-and-mortar stores, e-commerce websites, mobile apps, and social media.
Leadership and Team Mentorship
Build, lead, and mentor a high-performing marketing team. Foster a collaborative and innovative environment, providing clear direction, setting ambitious goals, and supporting the professional development of your team members.
Brand Management and Positioning
Serve as the primary guardian of the brand. Ensure consistent messaging, tone, and visual identity across all marketing materials and customer touchpoints to strengthen brand equity and market positioning.
Digital Marketing Excellence
Oversee all digital marketing channels, including SEO, SEM, PPC, display advertising, email marketing, content marketing, and affiliate programs. Drive strategy to increase qualified traffic, improve conversion rates, and maximize ROI.
Social Media and Community Engagement
Develop and execute a sophisticated social media strategy that builds brand affinity, drives engagement, and supports customer service. Leverage influencer marketing and user-generated content to amplify brand messaging.
E-commerce Growth
Partner closely with the e-commerce team to drive online sales growth. Develop marketing campaigns and promotions that enhance the online shopping experience and increase average order value and customer lifetime value.
In-Store and Retail Marketing
Create and manage compelling in-store marketing programs, including visual merchandising standards, promotional signage, local events, and community partnerships that drive foot traffic and enhance the physical retail experience.
Customer Lifecycle and CRM
Develop and manage a robust CRM and loyalty program strategy. Utilize customer data to create personalized marketing campaigns that drive retention, repeat purchases, and brand advocacy.
Data Analysis and Performance Measurement
Champion a data-first approach to marketing. Establish key performance indicators (KPIs) for all marketing activities, utilize analytics tools to track performance, and deliver regular reports to the executive team. Use insights to optimize campaigns and justify marketing spend, focusing on creating a seamless omnichannel customer experience.
Budget Management
Develop and manage the annual marketing budget, ensuring efficient allocation of resources across various channels and initiatives to achieve strategic goals and deliver a strong return on investment.
Market Research and Competitive Analysis
Stay ahead of industry trends, consumer behavior, and the competitive landscape. Conduct regular market research to identify new opportunities, threats, and areas for innovation.
Public Relations and Communications
Oversee the company’s public relations strategy, managing media relations, press releases, and corporate communications to build a positive public image.
Cross-Functional Collaboration
Work closely with other department heads, including Sales, Merchandising, Operations, and IT, to ensure marketing strategies are aligned with overall business objectives and flawlessly executed.
Requirements for the Head of Marketing – Omnichannel Retail – Bentonville, AR
We are looking for a seasoned marketing leader with a proven track record of success in the omnichannel retail space. The successful candidate will possess the following qualifications:
Experience
A minimum of 10-12 years of progressive marketing experience, with at least 5 years in a senior leadership role (Director, VP, or Head of Marketing).
Industry Expertise
Significant experience within the retail industry is mandatory, preferably with a brand that has a strong brick-and-mortar and e-commerce presence.
Educational Background
Bachelor’s degree in Marketing, Business Administration, or a related field. An MBA is highly preferred.
Omnichannel Mastery
Demonstrated success in developing and executing integrated marketing strategies that bridge the gap between physical and digital retail.
Digital Proficiency
Expert-level knowledge of the full digital marketing stack, including Google Analytics, CRM platforms (e.g., Salesforce, HubSpot), marketing automation tools, SEO/SEM software, and social media management platforms.
Analytical Skills
Strong analytical and quantitative skills with a proven ability to interpret data, generate actionable insights, and make data-driven decisions. Experience with A/B testing and marketing mix modeling is a plus.
Leadership Acumen
Exceptional leadership and team management skills with experience building and scaling a marketing department. Ability to inspire, motivate, and develop talent.
Strategic Vision
A strategic and creative thinker who can see the big picture and translate business goals into a clear and actionable marketing plan.
Communication Skills
Outstanding written and verbal communication skills, with the ability to present complex ideas and results to executive leadership and other stakeholders.
Financial Acumen
Proven experience managing multi-million dollar marketing budgets and demonstrating ROI.
Benefits & Perks Offered
Our client is committed to investing in their employees and offers a highly competitive compensation and benefits package designed to support your well-being and professional growth.
Competitive Salary and Bonus
An attractive base salary complemented by a performance-based annual bonus structure.
Comprehensive Health Coverage
Premium medical, dental, and vision insurance plans for you and your dependents.
Retirement Savings
A robust 401(k) plan with a generous company match to help you plan for your future.
Generous Paid Time Off
A flexible PTO policy, including vacation days, sick leave, and paid company holidays.
Professional Development
A dedicated budget for continuous learning, including conferences, certifications, and workshops.
Employee Discount
A significant discount on all company products.
Wellness Programs
Access to wellness initiatives, including gym membership reimbursements and mental health resources.
Parental Leave
Comprehensive paid parental leave for new parents.
Relocation Assistance
A relocation package is available for exceptional candidates moving to the Bentonville area.
How to Apply
This is a unique opportunity to make a significant impact on a growing retail brand. JRG Partners specializes in connecting top-tier talent with industry-leading companies. We are conducting an exclusive search for this critical role on behalf of our client.
If you are a visionary marketing leader with a passion for omnichannel retail and meet the qualifications outlined above, we encourage you to apply. Please submit your resume and a cover letter detailing your relevant experience and why you are the ideal candidate for this position.
To learn more about how JRG Partners connects leaders with opportunities in this sector, please visit the JRG Partners’ Consumer & Retail Practice page. We look forward to reviewing your application and discussing this exciting opportunity with you.
