JRG Partners is proud to be the exclusive recruitment partner for a pioneering, venture-backed MedTech company at the forefront of medical innovation. Our client is developing groundbreaking technologies that are set to revolutionize patient care and diagnostics. Located in the vibrant heart of Silicon Valley, San Jose, CA, they are driven by a mission to solve complex healthcare challenges with elegant, effective solutions. As they enter a pivotal phase of growth and commercialization, we are seeking an exceptional, strategic, and results-oriented Head of Marketing to join their executive leadership team.
This is a rare opportunity to build and lead a world-class marketing function from a foundational stage. The Head of Marketing will be the chief architect of the company’s brand identity, market positioning, and demand generation engine. You will be responsible for crafting and executing a comprehensive global marketing strategy that drives brand awareness, generates qualified leads, and enables the sales team to achieve ambitious revenue targets. We are looking for a leader who is not only a master of modern marketing techniques but also possesses a deep understanding of the nuanced MedTech landscape, including its regulatory complexities and unique customer journeys. If you are a passionate marketing visionary with a proven track record of success in the medical device or life sciences industry, we invite you to apply for this transformative role.
Role Overview for Head of Marketing – MedTech – San Jose, CA
The Head of Marketing will serve as a key member of the senior leadership team, reporting directly to the Chief Executive Officer. In this critical role, you will have complete ownership of the company’s marketing strategy and execution across all channels. Your primary objective is to build a powerful brand that resonates with clinicians, healthcare providers, and key opinion leaders, while simultaneously creating a robust pipeline of sales opportunities. You will be a player-coach, initially rolling up your sleeves to execute campaigns while simultaneously building a high-performing team of marketing professionals. This role requires a unique blend of strategic thinking, creative energy, analytical rigor, and inspirational leadership. You will be the voice of the customer within the organization, ensuring that all marketing efforts are deeply rooted in market insights and data. Success in this position will be measured by your ability to increase market share, drive revenue growth, and establish our client as the undisputed leader in their therapeutic area.
Key Responsibilities of Head of Marketing – MedTech – San Jose, CA
Strategic Planning & Leadership
Develop, articulate, and execute a comprehensive, multi-year global marketing strategy that aligns directly with the company’s overarching business goals and product roadmap. Define key performance indicators (KPIs) and establish a marketing dashboard to track progress and demonstrate ROI to the executive team and board of directors.
Brand Management & Corporate Positioning
Craft and refine a compelling and differentiated brand narrative, value proposition, and messaging framework. Oversee the development of all brand assets, ensuring a consistent and powerful brand identity across all internal and external touchpoints.
Product Marketing Excellence
Lead the go-to-market (GTM) strategy for new product launches and feature releases. Collaborate intimately with Product, R&D, and Clinical Affairs teams to translate complex technical features into clear, compelling benefits for target audiences. Develop a full suite of sales enablement tools, including presentations, datasheets, case studies, and competitive battle cards.
Multi-Channel Demand Generation
Design, build, and optimize a sophisticated, scalable demand generation engine to fuel the sales pipeline. Oversee all lead generation activities across digital and traditional channels, including SEO, SEM, content marketing, email automation, webinars, social media, and industry events.
Digital Marketing & Online Presence
Command the company’s digital footprint, including the corporate website, social media profiles, and online advertising campaigns. Implement best practices for SEO to increase organic visibility and drive qualified traffic. Utilize marketing automation platforms to nurture leads effectively through the buyer’s journey.
Content Strategy & Communications
Spearhead the development of a world-class content strategy that positions the company as a thought leader. Oversee the creation of high-value content such as white papers, clinical articles, blog posts, and videos. Manage public relations, media outreach, and analyst relations to secure positive press coverage and industry recognition.
Team Building & Mentorship
Recruit, onboard, and lead a high-caliber marketing team. Foster a collaborative, innovative, and data-driven culture. Provide mentorship and professional development opportunities to ensure team growth and success.
Budget Management & Analytics
Develop and manage the annual marketing budget, ensuring optimal allocation of resources to achieve strategic objectives. Leverage analytics tools to rigorously measure campaign performance, track marketing attribution, and provide actionable insights for continuous improvement.
Market & Competitive Intelligence
Establish a formal process for gathering and analyzing market trends, customer insights, and competitive activity. Use this intelligence to inform marketing strategy, product positioning, and business development efforts.
Regulatory & Compliance Adherence
Ensure all marketing communications, promotional materials, and campaigns strictly adhere to all relevant medical device regulations and standards. Maintain a deep understanding of and ensure compliance with FDA guidelines for medical device promotion and other international regulatory bodies.
Requirements for the Head of Marketing – MedTech – San Jose, CA
Educational Background
A Bachelor’s degree in Marketing, Business, Communications, or a related field is required. An MBA or other advanced degree is highly preferred.
Professional Experience
A minimum of 12-15 years of progressive marketing experience, with at least 7 years in a senior leadership capacity (Director, VP, or Head of Marketing).
Industry Expertise
Demonstrable and significant experience within the MedTech, medical device, life sciences, or diagnostics industry is a non-negotiable requirement. Experience marketing products through both direct sales and distributor channels is highly advantageous.
Proven Leadership
A track record of successfully building, managing, and mentoring high-performing marketing teams in a fast-paced, high-growth environment.
Strategic & Analytical Mindset
The ability to think strategically at a high level while also being deeply engaged in the tactical execution. Strong analytical skills with a data-driven approach to decision-making and a deep understanding of marketing metrics and ROI analysis.
Go-to-Market Mastery
Proven success in developing and executing go-to-market strategies for novel medical technologies, resulting in successful commercial launches and market adoption.
Technical Proficiency
Hands-on expertise with modern marketing technology stacks, including CRM (Salesforce preferred), marketing automation (HubSpot, Marketo, or similar), analytics platforms (e.g., Google Analytics), and SEO/SEM tools.
Exceptional Communication
Superior written, verbal, and presentation skills. The ability to distill complex clinical and technical information into clear, persuasive messaging for a variety of audiences, from surgeons to hospital administrators.
Location
This is a key leadership role based at the company’s headquarters. Candidates must be currently located in the San Jose, CA area or be willing to relocate.
Benefits & Perks Offered
Our client is committed to attracting and retaining top talent by offering a highly competitive and comprehensive compensation and benefits package. This includes:
- A highly competitive executive compensation package, featuring a generous base salary, a significant performance-based annual bonus, and a substantial equity stake in the company.
- Comprehensive health benefits, including premium medical, dental, and vision insurance plans for you and your eligible dependents with low employee contributions.
- A robust 401(k) retirement savings plan with a strong company matching program to help you plan for your future.
- A generous and flexible Paid Time Off (PTO) policy, in addition to paid company holidays, to support a healthy work-life balance.
- A significant budget for professional development, including attendance at major industry conferences, executive coaching, certifications, and continuing education courses.
- A modern, collaborative, and state-of-the-art office environment located in the heart of San Jose’s technology corridor.
- Company-sponsored wellness programs, including a monthly wellness stipend and access to mental health resources.
- A comprehensive relocation assistance package is available for exceptional candidates who are not local to the San Jose area.
How to Apply
JRG Partners is managing this search exclusively on behalf of our client. If you are a transformative marketing leader with the skills, experience, and passion to drive the success of a next-generation MedTech company, we encourage you to apply.
Please submit your resume and a compelling cover letter that details your specific accomplishments in the MedTech marketing space and highlights why you are the ideal candidate for this Head of Marketing position. To learn more about our expertise in recruiting for innovative companies, we invite you to explore our Medical Device CMO practice area page. We look forward to reviewing your application and discussing this exciting opportunity with you.
