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# Head of Digital Marketing with a Technology Company – Austin, TX


Role Overview for Head of Digital Marketing with a Technology Company – Austin, TX
JRG Partners is exclusively representing a hyper-growth, venture-backed technology company in the heart of Austin, TX. We are seeking a visionary and results-driven Head of Digital Marketing to join their executive team and architect the future of their digital presence. This is not just a leadership role; it is a career-defining opportunity to build and scale a world-class marketing engine from the ground up, directly impacting the company’s trajectory and market leadership.
The ideal candidate is a strategic mastermind with a player-coach mentality, someone who can craft a compelling long-term vision while remaining hands-on with execution and team development. You will be the central nervous system of our client’s growth strategy, owning the entire digital customer journey from awareness to advocacy.
In this pivotal role, you will be responsible for developing and executing a comprehensive, multi-channel digital marketing strategy designed to drive significant B2B SaaS revenue growth, accelerate customer acquisition, and solidify the brand as an industry titan. You will lead a talented team of marketing professionals, fostering a culture of innovation, data-driven decision-making, and continuous improvement.
We are looking for a leader who is obsessed with metrics, deeply understands the modern marketing technology stack, and thrives in a fast-paced, agile environment. You will have the autonomy to build your dream team, select your ideal tools, and implement cutting-edge strategies. If you are a passionate marketing leader eager to make a tangible impact and build something truly remarkable, this is your calling. You will be a key partner to the CEO and CRO, shaping the company’s go-to-market strategy and ensuring that marketing is a primary driver of predictable, scalable revenue.
Key Responsibilities of Head of Digital Marketing with a Technology Company – Austin, TX
As the Head of Digital Marketing, you will be the architect and steward of the company’s digital growth. Your responsibilities will be broad and impactful, requiring a blend of strategic leadership, analytical rigor, and creative excellence.
Strategic Planning & Leadership
Develop, articulate, and execute a sophisticated, integrated digital marketing strategy that aligns with the company’s aggressive growth objectives. Lead, mentor, and expand a high-performing team of specialists across SEO, SEM, Content, and Marketing Operations. You will champion a data-first culture, inspiring your team to test, learn, and iterate rapidly.
Demand & Lead Generation
Own the entire demand generation funnel. Design and manage multi-channel campaigns to generate a robust pipeline of marketing qualified leads (MQLs) for the sales team. Your domain will include paid search (PPC), paid social (LinkedIn, etc.), display advertising, content syndication, and more. You will be accountable for hitting ambitious lead and pipeline targets.
SEO & Content Marketing
Spearhead our organic growth engine. Develop a comprehensive content strategy that establishes our brand as a thought leader and attracts our ideal customer profile. Oversee all aspects of Search Engine Optimization (SEO), including keyword strategy, on-page optimization, technical SEO, and link building to dramatically increase organic visibility and traffic. You will transform our blog and resource center into a primary source of inbound leads.
Marketing Operations & Analytics
Build and manage a best-in-class marketing technology stack (e.g., HubSpot, Salesforce, Google Analytics, etc.). Define and implement key performance indicators (KPIs) across all marketing channels. Create detailed dashboards and reports to track performance, measure ROI, and provide actionable insights to the executive team. Your analysis will be the foundation of our marketing investments and strategic pivots.
Conversion Rate Optimization (CRO)
Champion a relentless focus on optimization. Lead initiatives to improve conversion rates across our website, landing pages, and other digital properties. Implement a rigorous A/B testing framework to continuously enhance user experience and drive more conversions from our existing traffic.
Budget Management
Strategically allocate and manage a multi-million dollar digital marketing budget, ensuring optimal resource distribution across channels to maximize ROI and achieve aggressive pipeline targets. You will be responsible for meticulous forecasting, tracking, and reporting on spend effectiveness to the executive leadership team.
Cross-Functional Collaboration
Serve as a key partner to the Sales, Product, and Customer Success leadership. Foster a strong, collaborative relationship with the sales team to ensure seamless lead handoffs, consistent feedback loops, and tight alignment on revenue goals (SLA management).
Requirements for the Head of Digital Marketing with a Technology Company – Austin, TX
We are seeking an exceptional candidate with a proven track record of scaling digital marketing in a high-growth technology environment. The requirements for this role reflect the seniority and strategic importance of the position.
Experience
A minimum of 10-12 years of progressive experience in digital marketing, with at least 5 years in a leadership capacity managing and building teams. Direct experience within a B2B SaaS or enterprise software company is mandatory. Demonstrable success in scaling a company from one stage of growth to the next (e.g., $10M to $50M ARR) is highly desirable.
Educational Background
A Bachelor’s degree in Marketing, Business Administration, Communications, or a related field is required. An MBA or other advanced degree is a significant plus.
Technical Proficiency
Deep, hands-on expertise across the digital marketing spectrum. This includes mastery of SEO/SEM best practices, marketing automation platforms (HubSpot or Marketo certification preferred), CRM systems (Salesforce proficiency is essential), and advanced analytics tools (Google Analytics, Tableau, etc.).
Leadership Acumen
Proven ability to recruit, train, and lead a high-performing marketing team. You must be an inspirational leader who can set a clear vision, empower your team members, and hold them accountable to high standards of performance.
Strategic & Analytical Mindset
You must be highly analytical and data-driven, capable of moving from high-level strategy to detailed execution. You have a history of using data to uncover insights, make compelling business cases, and drive C-level decisions. You think in terms of ROI, CAC, LTV, and pipeline contribution.
Communication Skills
Exceptional written and verbal communication skills are non-negotiable. You must be able to articulate complex marketing strategies and performance metrics clearly and persuasively to executive, technical, and non-technical audiences.
Location
This is a leadership role based in our client’s Austin, TX headquarters. Candidates must be currently located in or willing to relocate to the Austin metropolitan area. A hybrid work model is in place.
Benefits & Perks Offered
Our client believes in investing in their people and has curated a benefits package designed to support your professional growth, health, and well-being.
Competitive Compensation
A highly competitive base salary, significant performance-based annual bonus, and a meaningful equity/stock option package.
Comprehensive Health Coverage
Premium medical, dental, and vision insurance plans for you and your dependents, with a significant portion of premiums covered by the company.
Retirement Planning
A 401(k) plan with a generous company match to help you plan for your future.
Generous Time Off
A flexible and generous Paid Time Off (PTO) policy, coupled with company-paid holidays, to ensure you have time to rest and recharge.
Professional Development
A substantial annual budget for conferences, courses, certifications, and other professional development opportunities to help you stay at the cutting edge of your field.
Modern Workspace
A vibrant, state-of-the-art office located in Austin, complete with collaborative spaces, stocked kitchens, and other amenities.
Flexible Work Environment
A hybrid work model that offers a balance of in-office collaboration and remote work flexibility.
How to Apply
If you are a qualified and passionate marketing leader ready to take on this exciting challenge, we encourage you to apply. JRG Partners is managing the recruitment process for this confidential search. Please submit your resume and a cover letter detailing your relevant experience and why you are the ideal candidate for this role. For more information on our expertise in this area, please visit the page for our specialized digital marketing recruitment team. We look forward to reviewing your application.