Role Overview for Chief Marketing Officer with an Industrial IoT Company – Cleveland, OH
JRG Partners is proud to partner with a pioneering and rapidly scaling Industrial IoT company in the search for a visionary Chief Marketing Officer (CMO). Based in the industrial heartland of Cleveland, OH, our client is at the forefront of digital transformation, delivering cutting-edge solutions that connect machinery, analytics, and people to drive unprecedented efficiency, safety, and productivity for global industrial enterprises. This is a rare opportunity to join a dynamic executive team and shape the trajectory of a company poised for exponential growth.
As the Chief Marketing Officer, you will be the architect of our client’s global marketing strategy and the champion of their brand. This executive leadership role is responsible for driving market leadership, accelerating revenue growth, and building a world-class marketing organization. You will own the entire marketing funnel, from brand awareness and thought leadership to demand generation and customer advocacy.
We are seeking a strategic leader who can blend creative, data-driven insights with a deep understanding of B2B technology marketing to capture the immense opportunity within the Industrial Internet of Things (IIoT) sector. The ideal candidate is not just a marketer, but a business strategist who can operate at the 30,000-foot level while also being able to dive deep into execution and inspire a team to achieve greatness. You will be instrumental in telling the company’s story, differentiating its offerings in a competitive landscape, and ultimately, making it the undisputed leader in its category.
This position requires a leader who is comfortable in a fast-paced, high-growth environment and who has a passion for technology that is changing the world. You will work closely with the CEO, Chief Revenue Officer, and Chief Product Officer to ensure that marketing initiatives are perfectly aligned with business objectives, sales targets, and product roadmaps. Your leadership will directly impact the company’s valuation, market share, and long-term success. If you are a transformative marketing executive with a proven track record of scaling B2B tech companies, we invite you to explore this career-defining role.
Key Responsibilities of Chief Marketing Officer with an Industrial IoT Company – Cleveland, OH
Executive Leadership & Strategy
Develop, articulate, and execute a comprehensive, data-informed global marketing strategy that aligns with the company’s ambitious growth objectives. Serve as a key member of the executive leadership team, contributing to overall company strategy, direction, and planning. Manage and optimize a significant marketing budget, ensuring a strong ROI on all investments.
Brand Building & Positioning
Define, refine, and evangelize the company’s brand narrative, messaging, and market positioning. Elevate the company’s profile as a premier thought leader and innovator in the Industrial IoT space through strategic public relations, analyst relations, and corporate communications initiatives.
Demand Generation Engine
Design and operate a world-class demand generation machine that consistently delivers a high volume of qualified leads to the sales organization. Oversee all aspects of lead generation, including digital advertising (SEM/PPC), SEO, content syndication, webinars, and events. Implement and scale sophisticated Account-Based Marketing (ABM) programs targeting key enterprise accounts.
Digital Marketing & Operations
Command the full spectrum of digital marketing channels. Drive the strategy for the corporate website to optimize for user experience, conversion, and SEO. Lead the marketing technology stack (MarTech), including marketing automation (e.g., HubSpot, Marketo), CRM (e.g., Salesforce), and analytics platforms to ensure operational excellence and data integrity.
Content & Product Marketing
Lead a content strategy that produces compelling, high-quality assets (whitepapers, case studies, eBooks, blog posts, videos) that resonate with technical decision-makers and C-level executives. Collaborate closely with the product organization to develop powerful go-to-market strategies, product positioning, and sales enablement materials that empower the sales team to win.
Team Leadership & Development
Recruit, mentor, and lead a high-performing, multi-disciplinary marketing team. Foster a culture of innovation, accountability, collaboration, and continuous improvement. Set clear goals and KPIs for the team and provide the guidance and resources needed to achieve them.
Data Analysis & Reporting
Champion a data-driven culture within the marketing organization. Define and monitor key marketing metrics and KPIs across the funnel. Deliver regular, insightful reports on marketing performance to the executive team and Board of Directors, translating data into actionable strategies for improvement and growth.
Partner & Channel Marketing
Develop and execute co-marketing strategies and programs with strategic alliance partners and channel resellers to extend market reach and drive incremental revenue.
Requirements for the Chief Marketing Officer with an Industrial IoT Company – Cleveland, OH
Executive Experience
A minimum of 15 years of progressive marketing experience, with at least 7 years in a senior leadership role (e.g., VP of Marketing, CMO) within a B2B technology company.
Industry Expertise
Demonstrable experience marketing complex technology solutions, preferably within SaaS, enterprise software, IoT, industrial automation, or a related high-tech industry. A deep understanding of selling to industrial sectors (e.g., manufacturing, energy, logistics, transportation) is highly advantageous.
Proven Growth Record
A clear and verifiable track record of developing and executing marketing strategies that have resulted in significant, measurable revenue growth and market share gains. Experience scaling a company from a significant revenue milestone to the next level is critical.
Technical & Digital Acumen
Deep, hands-on expertise across the full marketing stack, including demand generation, ABM, digital marketing (SEO, SEM, social), marketing automation, content marketing, and product marketing. You must be fluent in the language of data and analytics.
Leadership Prowess
Exceptional leadership skills with the proven ability to build, inspire, and manage a high-performing, globally distributed marketing team. You are a ‘player-coach’ who can set the vision and roll up your sleeves to get the job done.
Strategic Mindset
The ability to think strategically and translate business objectives into actionable marketing plans. You are a business leader first and a marketing expert second.
Communication Skills
World-class written and verbal communication skills. You must be a compelling storyteller who can articulate a complex value proposition to a variety of audiences, from engineers to CEOs to industry analysts.
Education
Bachelor’s degree in Marketing, Business Administration, or a related field is required. An MBA is strongly preferred.
Benefits & Perks Offered
Our client is committed to attracting and retaining top-tier talent and offers a highly competitive and comprehensive compensation package, including:
Executive Compensation
A competitive base salary complemented by a significant performance-based annual bonus.
Equity Participation
A meaningful equity stake in a high-growth company, providing the opportunity to share directly in the value you help create.
Comprehensive Health Coverage
Premium medical, dental, and vision insurance for you and your dependents.
Retirement Savings
A 401(k) plan with a generous company match to help you plan for your future.
Generous Time Off
A flexible and generous paid time off (PTO) policy, plus company-paid holidays.
Professional Development
A budget for conferences, training, and other professional development opportunities to keep you at the top of your field.
Relocation Assistance
A comprehensive relocation package is available for the ideal candidate.
Impactful Work
The opportunity to be a key architect in building a category-defining company in one of the most exciting and impactful sectors of technology.
How to Apply
This is a retained, confidential search being conducted exclusively by JRG Partners. To be considered for this pivotal leadership position, please submit your resume and a compelling cover letter that highlights your relevant experience and accomplishments. We are looking for candidates who can clearly articulate their past successes in scaling a B2B technology business through strategic marketing.
All applications will be treated with the strictest confidence. For more information on our executive search expertise in this sector, we invite you to visit JRG Partners’ Technology Practice Area.
Our client is an Equal Opportunity Employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All employment is decided on the basis of qualifications, merit, and business need.
