Role Overview for Chief Marketing Officer with a B2B Enterprise Software Co. – San Francisco, CA
JRG Partners is proud to partner with a category-defining, high-growth B2B enterprise software company based in the vibrant tech hub of San Francisco, CA. Our client is a market leader, providing mission-critical solutions that empower Fortune 500 companies to innovate and excel. As they enter a pivotal phase of accelerated growth and market expansion, we are seeking a visionary and results-driven Chief Marketing Officer (CMO) to join their executive leadership team.
This is not just a marketing leadership role; it is a strategic business partnership. The CMO will be the architect of the company’s global marketing strategy, responsible for driving brand awareness, creating robust demand generation engines, and ultimately, fueling significant revenue growth. You will be the storyteller-in-chief, articulating a compelling narrative that resonates with enterprise buyers, industry analysts, and key stakeholders. You will lead and mentor a talented, multi-disciplinary marketing team, fostering a culture of innovation, accountability, and data-driven excellence.
The ideal candidate is a seasoned B2B software marketing executive with a demonstrable track record of scaling a company from one stage of growth to the next. You possess a deep understanding of the enterprise sales cycle and are an expert in modern marketing disciplines, from digital and content to product marketing and brand strategy. You are both a strategic thinker and a hands-on operator, capable of setting a bold vision while also diving into the details to ensure flawless execution. If you are a transformative leader passionate about building iconic brands and high-performing teams in the enterprise software space, we invite you to explore this exceptional opportunity.
Key Responsibilities of Chief Marketing Officer with a B2B Enterprise Software Co. – San Francisco, CA
As the Chief Marketing Officer, you will own the entire marketing function and its impact on the business. Your responsibilities will be broad and strategic, encompassing the following key areas:
Marketing Strategy & Executive Leadership
Develop and execute a comprehensive, global marketing strategy that aligns with the company’s business objectives and revenue targets. Serve as a key member of the executive team, providing marketing insights and contributing to overall company strategy. Own the marketing budget, ensuring optimal allocation of resources for maximum ROI.
Demand Generation & Pipeline Growth
Architect and scale a world-class demand generation machine to deliver a predictable, high-quality pipeline for the sales organization. Implement and optimize multi-channel campaigns across digital (SEO, SEM, social), email, events, webinars, and partner channels. Champion and refine the company’s use of proven account-based marketing (ABM) strategies to target and engage key enterprise accounts.
Brand, Communications & Content
Evolve and elevate the company’s brand positioning and messaging to solidify its market leadership. Oversee all corporate communications, public relations, and analyst relations to build brand equity and thought leadership. Develop a content strategy that establishes the company as a trusted authority, providing value to prospects and customers throughout their journey.
Product Marketing Excellence
Lead the product marketing function to create compelling positioning and messaging for new and existing products. Drive market intelligence, competitive analysis, and customer research to inform product roadmap and go-to-market strategy. Equip the sales team with world-class enablement materials, including presentations, datasheets, case studies, and competitive battle cards.
Marketing Operations & Analytics
Build a strong foundation of marketing operations to ensure efficiency and scalability. Champion a data-driven culture by establishing key performance indicators (KPIs) and dashboards to track performance across all marketing initiatives. Leverage analytics to derive actionable insights, continuously optimizing campaigns and strategies for improved performance. Manage and optimize the marketing technology stack, including CRM (Salesforce) and Marketing Automation (e.g., Marketo, HubSpot).
Team Leadership & Development
Recruit, mentor, and lead a high-performing, global marketing team. Foster a collaborative, innovative, and results-oriented culture. Set clear goals and provide regular feedback and professional development opportunities to ensure the team’s growth and success.
Requirements for the Chief Marketing Officer with a B2B Enterprise Software Co. – San Francisco, CA
We are seeking an accomplished executive with a proven history of success in leading marketing for high-growth B2B technology companies. The specific qualifications for this role include:
Experience
A minimum of 15+ years of progressive marketing experience, with at least 5-7 years in a senior leadership role (e.g., VP of Marketing, CMO) within a B2B enterprise software or SaaS company.
Proven Track Record
Demonstrable success in scaling marketing functions and driving significant revenue growth (e.g., from $50M to $150M+ ARR). Experience leading a company through various growth stages is highly desirable.
Strategic & Analytical Mindset
A deep understanding of market dynamics and the ability to translate business goals into a cohesive marketing strategy. Strong analytical skills with a proven ability to use data and metrics to drive decisions and measure success.
Go-to-Market Expertise
Mastery of the full marketing funnel and a wide range of go-to-market strategies, with deep expertise in demand generation, ABM, digital marketing, product marketing, and brand building for an enterprise audience.
Leadership Acumen
Exceptional leadership and team-building skills with a track record of attracting, developing, and retaining top talent. An inspirational leader who can motivate a team and collaborate effectively across the entire organization, especially with Sales, Product, and Customer Success.
Communication Skills
Outstanding written and verbal communication skills. The ability to act as a compelling spokesperson for the company and articulate a clear, persuasive vision to internal and external audiences.
Education
Bachelor’s degree in Marketing, Business Administration, or a related field is required. An MBA is highly preferred.
Location
Ability to work in a hybrid model based in the San Francisco Bay Area.
Benefits & Perks Offered
Our client believes in investing in their people and offers a comprehensive and competitive benefits package designed to support the well-being and professional growth of their team members. As a key executive, you can expect:
Competitive Compensation
A highly competitive base salary, an aggressive performance-based bonus structure, and a significant equity package.
Comprehensive Health Coverage
Top-tier medical, dental, and vision insurance for you and your dependents, with a significant portion of premiums covered by the company.
Retirement Planning
A 401(k) plan with a generous company match to help you save for your future.
Generous Time Off
A flexible and generous paid time off (PTO) policy, plus company-paid holidays, to encourage a healthy work-life balance.
Professional Development
A substantial annual budget for professional development, including conferences, certifications, and executive coaching.
Wellness Programs
A monthly wellness stipend that can be used for gym memberships, fitness classes, mental health apps, and more.
Parental Leave
Comprehensive and supportive paid parental leave for all new parents.
Modern Office & Perks
A modern, collaborative office space in San Francisco, complete with catered lunches, a fully stocked kitchen, and regular team-building events and offsites.
How to Apply
JRG Partners is exclusively managing the search for this pivotal Chief Marketing Officer role. If you are a visionary marketing leader who meets the qualifications and is ready to make a significant impact on a rapidly growing enterprise software company, we encourage you to apply.
To be considered, please submit your resume and a cover letter detailing your relevant experience and why you are the ideal candidate for this position. Our team will review all applications and contact qualified candidates for a confidential discussion. For more information about our executive search expertise in this domain, please visit our Technology Executive Practice Area page.
JRG Partners and our client are Equal Opportunity Employers. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, or any other characteristic protected by law.
