Role Overview for Senior Vice President of Global Marketing – Aerospace – Seattle, WA
JRG Partners is proud to partner with a pioneering force in the aerospace industry to recruit a transformative Senior Vice President (SVP) of Global Marketing. Based in the vibrant technology hub of Seattle, WA, this executive leadership role is a career-defining opportunity for a marketing visionary to shape the global brand narrative, drive market expansion, and contribute directly to the growth of a multi-billion dollar enterprise renowned for its innovation in commercial aviation, defense systems, and space exploration.
The SVP of Global Marketing will serve as the chief architect of the company’s marketing strategy and brand identity on a global scale. Reporting directly to the Chief Commercial Officer, this individual will be a key member of the executive leadership team, responsible for translating complex engineering marvels and technological advancements into compelling value propositions that resonate with a diverse C-suite audience, including government agencies, commercial airlines, and private sector partners. You will inherit and lead a world-class, multi-disciplinary marketing organization, fostering a culture of excellence, data-driven decision-making, and continuous innovation. The ideal candidate will be a strategic thinker with a proven track record of building and scaling marketing functions within a complex, high-consideration B2B/B2G environment. You must possess a deep understanding of current global aerospace and defense industry trends and have the executive presence to operate as a thought leader and brand ambassador on the world stage.
This role demands a unique blend of creative vision, analytical rigor, and inspirational leadership. You will be tasked with not only protecting and enhancing the company’s prestigious brand heritage but also positioning it for the future of flight and space technology. Your success will be measured by your ability to increase brand equity, generate qualified demand for a sophisticated sales pipeline, and ultimately, drive measurable revenue growth across all global markets.
Key Responsibilities of Senior Vice President of Global Marketing – Aerospace – Seattle, WA
The SVP of Global Marketing will have a broad and impactful scope of responsibilities, including but not limited to:
Global Marketing Strategy & Vision
Develop, articulate, and execute a comprehensive global marketing strategy that aligns with the company’s long-term business objectives. Conduct in-depth market analysis, competitive intelligence, and customer segmentation to identify and capitalize on new market opportunities and mitigate competitive threats.
Executive Leadership & Team Development
Lead, mentor, and inspire a global team of marketing professionals across various functions, including Brand Strategy, Product Marketing, Digital Marketing, Corporate Communications, Public Relations, and Event Marketing. Champion a high-performance culture that attracts, retains, and develops top talent.
Brand Stewardship & Corporate Communications
Serve as the ultimate guardian of the corporate brand. Oversee the development and execution of all internal and external communications, ensuring a consistent, powerful, and differentiated brand message across all touchpoints. Manage public relations, media relations, and crisis communications strategies.
Digital Transformation & Demand Generation
Spearhead the evolution of the company’s digital marketing capabilities. Drive a sophisticated, data-driven strategy across SEO, SEM, account-based marketing (ABM), content marketing, marketing automation, and social media to enhance brand visibility and generate a robust pipeline of qualified leads for the global sales organization.
Product Marketing & Go-to-Market Excellence
Collaborate closely with Product Management, Engineering, and Sales leadership to develop and execute powerful go-to-market strategies for new products, services, and technological innovations. Oversee the creation of compelling product positioning, messaging, and sales enablement materials.
Performance Analytics & Budget Management
Establish and track key performance indicators (KPIs) and marketing metrics to measure the effectiveness and ROI of all marketing initiatives. Manage the multi-million dollar global marketing budget with fiscal discipline, ensuring resources are allocated to the highest-impact activities. Present regular performance reports to the executive team and Board of Directors.
Stakeholder & Industry Engagement
Act as a primary spokesperson and brand ambassador for the company. Cultivate and maintain strong relationships with key industry influencers, government stakeholders, media representatives, and strategic partners. Represent the company at major international airshows, trade conferences, and industry forums.
Requirements for the Senior Vice President of Global Marketing – Aerospace – Seattle, WA
The ideal candidate will possess a distinguished track record of marketing leadership and a deep passion for the aerospace and technology sectors.
Required Qualifications:
- A Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- A minimum of 15-20 years of progressive marketing experience, with at least 7 years in a senior leadership role (VP, SVP, or CMO) managing a global, multi-functional marketing organization.
- Demonstrable experience within the aerospace, defense, aviation, or a comparable high-technology, long-sales-cycle B2B/B2G industry is essential.
- Proven success in developing and executing data-driven global marketing strategies that resulted in significant brand growth and revenue contribution.
- Exceptional leadership and team-building skills with experience managing large, geographically dispersed teams.
- Strong financial acumen and extensive experience managing complex, multi-million dollar budgets.
- Outstanding written and verbal communication skills, with the executive presence and gravitas to interact effectively with C-level executives, government officials, and the media.
Preferred Qualifications:
- An MBA or other advanced degree is highly preferred.
- Experience with both hardware and software/SaaS marketing within a technical environment.
- Deep expertise in modern marketing disciplines, including digital marketing, account-based marketing (ABM), marketing automation platforms (e.g., Marketo, Pardot), and CRM systems (e.g., Salesforce).
- Experience leading marketing through mergers, acquisitions, or significant corporate transformations.
- Established network of contacts within the global aerospace and defense media and industry community.
- Willingness and ability to travel globally as required (approximately 25-30%).
Benefits & Perks Offered
Our client is committed to investing in their people and offers a comprehensive and competitive executive compensation and benefits package, including:
- Highly competitive base salary and executive bonus program.
- Significant long-term incentive plan (LTI) with equity/stock options.
- Comprehensive health, dental, vision, and life insurance for you and your family.
- Robust 401(k) retirement plan with a generous company match.
- Substantial paid time off (PTO), including vacation, sick leave, and company holidays.
- Executive-level professional development and continuing education allowance.
- Full relocation assistance package to the Seattle, WA area.
- Employee wellness programs and other corporate perks.
How to Apply
This is an exclusive, retained search conducted by JRG Partners. To be considered for this confidential opportunity, please submit your resume and a cover letter detailing your qualifications and interest in the role. We are committed to a transparent and respectful recruitment process. Qualified candidates will be contacted directly by a JRG Partners executive recruiter to discuss the position in greater detail.
JRG Partners is a leader in executive search for the aerospace and defense sectors. Learn more about our expertise in the Aerospace, Aviation & Defense executive search practice and how we connect top-tier talent with industry-leading organizations.
