Role Overview for Vice President of Marketing – Consumer Products – Parsippany, NJ
JRG Partners is proud to represent a premier, category-leading consumer products company in their search for a visionary and results-driven Vice President of Marketing. Based in their corporate headquarters in Parsippany, NJ, this executive will serve as a critical member of the senior leadership team, tasked with architecting and executing a comprehensive marketing strategy that fuels brand growth, accelerates market share, and deepens consumer engagement across our diverse portfolio of household-name brands.
This is a transformative leadership opportunity for a seasoned marketing executive with a profound understanding of the CPG/FMCG landscape. The ideal candidate is a strategic powerhouse who can seamlessly blend classic brand-building principles with cutting-edge digital innovation. You will be the chief brand steward, responsible for shaping the narrative, perception, and trajectory of our products in a highly competitive marketplace. You will lead a dynamic, multi-disciplinary team of marketing professionals, fostering a culture of creativity, data-driven decision-making, and relentless execution. Your leadership will be pivotal in navigating evolving consumer behaviors, capitalizing on emerging market trends, and solidifying our position as an industry innovator. If you are a passionate leader with a proven track record of building iconic brands and driving sustainable, profitable growth, we invite you to explore this career-defining role.
Key Responsibilities of Vice President of Marketing – Consumer Products – Parsippany, NJ
The Vice President of Marketing will have a broad and impactful scope of responsibilities, overseeing all facets of the marketing function. Success in this role requires a blend of strategic foresight, creative intuition, and operational excellence.
Strategic Brand & Portfolio Leadership
Develop and execute the long-term marketing vision and strategy for the entire consumer product portfolio. Define brand architecture, positioning, and value propositions to maximize relevance and differentiation. Conduct regular portfolio analysis to identify growth opportunities, innovation pipelines, and rationalization needs.
Integrated Marketing & Go-to-Market Execution
Spearhead the development and implementation of innovative, fully integrated marketing plans that build brand equity and drive sales. Oversee the entire GTM process for new product launches, from initial concept and consumer validation to commercialization and post-launch analysis. Ensure a cohesive consumer experience across all touchpoints, including advertising, public relations, digital media, social media, retail, and experiential marketing.
Digital Transformation & eCommerce Acceleration
Champion a digital-first mindset across the organization. Oversee the comprehensive digital marketing strategy, including performance marketing (SEO, SEM, PPC), content strategy, social media engagement, CRM, and influencer marketing. Drive the growth of our eCommerce channels (D2C and retail partnerships), optimizing the user experience and maximizing online revenue.
Consumer Insights & Analytics
Build and lead a best-in-class consumer insights function. Leverage market research, consumer data, and advanced analytics to uncover actionable insights into consumer behavior, market trends, and the competitive landscape. Translate data into compelling stories and strategies that inform product innovation, communication, and business decisions.
P&L Management & Financial Acumen
Assume full P&L responsibility for the marketing department. Develop and manage the annual marketing budget, ensuring optimal allocation of resources to maximize ROI. Establish, monitor, and report on key performance indicators (KPIs) such as market share, brand health metrics, customer acquisition cost (CAC), and lifetime value (LTV).
Team Development & Leadership
Lead, mentor, and inspire a high-performing team of marketing professionals across brand management, digital, creative services, and communications. Foster a collaborative, innovative, and results-oriented culture. Champion professional development and build a robust talent pipeline for the future.
Cross-Functional Collaboration
Serve as a key strategic partner to the executive team. Collaborate closely with Sales to develop effective channel strategies and sales enablement tools. Work in tandem with R&D and Innovation to guide the new product development pipeline based on consumer needs. Partner with Operations and Finance to ensure demand planning and financial forecasting are aligned with marketing initiatives.
Agency & Vendor Management
Direct and manage relationships with external partners, including advertising agencies, PR firms, media buyers, and technology vendors. Ensure all partners are delivering exceptional work that is on-brand, on-budget, and aligned with strategic objectives.
Requirements for the Vice President of Marketing – Consumer Products – Parsippany, NJ
We are seeking a candidate who not only meets the technical qualifications but also embodies the leadership qualities necessary to drive our brands forward. The following qualifications are essential for success in this role:
Educational Background
A Bachelor’s degree in Marketing, Business Administration, or a related field is required. An MBA or other advanced degree is strongly preferred.
Professional Experience
A minimum of 15+ years of progressive marketing experience, with at least 7 years in a senior leadership capacity (Director, Senior Director, or VP level).
Industry Expertise
Deep and demonstrable experience within the Consumer Packaged Goods (CPG) or Fast-Moving Consumer Goods (FMCG) industry is mandatory. Experience with multi-brand portfolios is highly desirable.
Proven Brand Builder
A track record of successfully building and growing consumer brands, evidenced by measurable increases in brand equity, market share, and revenue.
Digital & eCommerce Fluency
Comprehensive knowledge of the modern marketing toolkit, with specific expertise in digital marketing, eCommerce, and data analytics. Must have experience managing significant digital media budgets and driving online sales growth.
Strategic & Analytical Mindset
Exceptional ability to think strategically and translate business goals into actionable marketing plans. Strong analytical skills with a proven ability to interpret complex data and generate actionable insights.
Leadership & Influence
An inspiring and decisive leader with a proven ability to build, manage, and motivate high-performing teams. Excellent interpersonal and communication skills, with the ability to influence and build consensus across all levels of the organization.
Financial Acumen
Demonstrated experience with P&L management, budget development, and financial forecasting. A strong understanding of the financial drivers of a CPG business.
Benefits & Perks Offered
We believe in investing in our people and providing an environment where they can thrive both personally and professionally. We offer a comprehensive and competitive benefits package, including:
Competitive Compensation
A highly competitive base salary, annual performance-based bonus, and long-term incentive plan.
Comprehensive Health & Wellness
Full suite of medical, dental, and vision insurance plans for you and your family. Company-sponsored wellness programs and resources.
Retirement Savings
A robust 401(k) plan with a generous company match to help you plan for your future.
Work-Life Balance
Generous paid time off (PTO), paid company holidays, and a flexible hybrid work model that blends in-office collaboration with remote work.
Professional Growth
A commitment to your development with opportunities for continued learning, executive coaching, and conference attendance.
Employee Perks
Substantial discounts on our portfolio of consumer products, and access to various corporate discount programs.
How to Apply
JRG Partners is leading the exclusive search for this Vice President of Marketing position. We are looking for a leader who is ready to make a significant impact on a beloved portfolio of brands. If your experience and passion align with the responsibilities and qualifications outlined above, we encourage you to apply.
To be considered for this opportunity, please submit your resume and a cover letter detailing your relevant experience and leadership philosophy. For more information about our expertise in placing top-tier executives, please visit our Consumer Packaged Goods CMO Practice Area page.
Our client is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment is decided on the basis of qualifications, merit, and business need.
