Role Overview for VP, Product Marketing, AI/ML with a FinTech Platform – Salt Lake City, UT
JRG Partners is exclusively representing a trailblazing FinTech platform at the forefront of financial innovation. Our client is a hyper-growth, venture-backed organization that is fundamentally reshaping the financial services landscape through the power of artificial intelligence and machine learning. Located in the vibrant and rapidly expanding tech hub of Salt Lake City, also known as Silicon Slopes, they are seeking a visionary and results-driven Vice President of Product Marketing to spearhead the go-to-market strategy for their sophisticated AI/ML product suite. This is a career-defining opportunity to join a dynamic executive team and make a substantial impact on the company’s trajectory and the industry as a whole.
As the VP of Product Marketing, you will be the chief storyteller and strategist for the company’s most innovative products. You will be responsible for defining and communicating the unique value proposition of their AI-driven solutions to a global market. This role is highly cross-functional, serving as the critical bridge between product management, engineering, sales, and corporate marketing. You will be tasked with deeply understanding our customers, our competitors, and the market to build a powerful narrative and a strategic GTM plan that accelerates adoption, drives revenue, and establishes our client as the undisputed leader in AI-powered FinTech. The ideal candidate is a seasoned product marketing leader with a profound understanding of B2B SaaS, a passion for disruptive technology, and direct experience in marketing complex AI/ML products within the financial services sector. You are not just a manager; you are a player-coach who can build and mentor a world-class team while also rolling up your sleeves to craft compelling messaging, create impactful sales tools, and execute flawless product launches.
Key Responsibilities of VP, Product Marketing, AI/ML with a FinTech Platform – Salt Lake City, UT
The VP of Product Marketing will own the entire product marketing lifecycle, from market analysis to post-launch optimization. Your success will be measured by your ability to drive market awareness, sales velocity, and customer adoption.
Go-to-Market (GTM) Strategy & Execution
Develop, lead, and execute comprehensive, data-driven GTM strategies for new product launches and feature releases. This includes defining target audiences, crafting launch plans, coordinating cross-functional activities, and setting clear, measurable goals for success.
Product Positioning & Messaging
Become the foremost expert on our product’s value. Define and articulate crisp, compelling, and differentiated product positioning and messaging frameworks that resonate with target buyer personas, from technical users to C-level executives. Ensure this messaging is consistently applied across all channels.
Market & Competitive Intelligence
Serve as the eyes and ears of the market. Conduct continuous analysis of the competitive landscape, market trends, and customer needs to inform product strategy, roadmap prioritization, and marketing campaigns. Synthesize this intelligence into actionable insights for the executive team.
Sales Enablement & Empowerment
Equip the global sales organization with the knowledge and tools they need to be successful. Develop and maintain a library of high-impact sales collateral, including pitch decks, case studies, whitepapers, battle cards, ROI calculators, and product datasheets. Lead sales training sessions to ensure the team can effectively articulate our value proposition.
Content Strategy & Development
Act as the subject matter expert and collaborate closely with demand generation and content marketing teams to fuel the marketing funnel. Guide the creation of thought leadership content, blog posts, webinars, and technical briefs that highlight the transformative potential of AI in financial services and drive qualified leads.
Analyst and Influencer Relations
Cultivate strong relationships with key industry analysts (e.g., Gartner, Forrester) and influencers. Proactively manage briefings and inquiries to ensure our solutions are accurately represented and achieve favorable positioning in key industry reports and evaluations.
Pricing & Packaging Strategy
Collaborate with product management and finance to provide strategic input into pricing and packaging models. Use market research, competitive analysis, and value metrics to help structure offerings that optimize for customer acquisition, expansion, and revenue growth.
Team Leadership & Mentorship
Recruit, manage, and develop a high-performing team of product marketing professionals. Foster a culture of excellence, accountability, and continuous learning, empowering your team to do their best work and grow in their careers.
Requirements for the VP, Product Marketing, AI/ML with a FinTech Platform – Salt Lake City, UT
We are seeking an exceptional leader with a proven track record of success in a fast-paced, high-growth technology environment. The ideal candidate will possess a unique blend of strategic thinking, technical acumen, creative marketing skills, and inspirational leadership.
Experience
A minimum of 12-15 years of experience in B2B product marketing, with at least 5 years in a senior leadership capacity (Director or VP level) building and managing teams.
Domain Expertise
Deep and demonstrable experience within the B2B SaaS industry is required. Specific expertise in marketing to the FinTech or financial services vertical is strongly preferred.
AI/ML Product Experience
Crucially, candidates must have direct, hands-on experience marketing complex products powered by Artificial Intelligence (AI) and Machine Learning (ML). You must be able to translate sophisticated technical capabilities into tangible business outcomes.
Strategic Vision
Proven ability to develop and execute a comprehensive product marketing strategy that aligns with corporate objectives and drives measurable business results. You are a strategic thinker who can see the big picture and connect the dots between product, marketing, and sales.
Exceptional Communication
World-class written, verbal, and presentation skills. You are a compelling storyteller who can craft and deliver narratives that inspire and persuade diverse audiences, including customers, partners, analysts, and internal teams.
Leadership & Influence
A natural leader with a track record of building, mentoring, and retaining top talent. You possess strong executive presence and the ability to influence and build consensus across all levels of the organization.
Data-Driven Mindset
A highly analytical and data-informed approach to decision-making. You are proficient in defining and tracking KPIs, analyzing market data, and using insights to optimize performance.
Education
Bachelor’s degree in Marketing, Business, Computer Science, or a related field is required. An MBA is highly preferred.
Location
This role is based in Salt Lake City, UT. Candidates must be willing to work from the office in a hybrid model to foster collaboration and team culture.
Benefits & Perks Offered
Our client believes in investing in their people and offers a comprehensive and competitive benefits package designed to support the well-being and growth of their employees and their families.
Competitive Compensation
A highly competitive base salary, significant performance-based bonus, and a meaningful equity package in a fast-growing company.
Comprehensive Health Coverage
Premium medical, dental, and vision insurance plans for you and your dependents with a significant portion of the premiums covered by the company.
Retirement Planning
A 401(k) retirement plan with a generous company match to help you plan for your future.
Generous Time Off
A flexible and generous paid time off (PTO) policy, in addition to company-paid holidays, to ensure you have time to rest and recharge.
Family Support
Comprehensive paid parental leave for all new parents.
Professional Development
A substantial annual stipend for professional development, including conferences, courses, certifications, and books.
Wellness Programs
A monthly wellness stipend that can be used for gym memberships, fitness classes, mental health apps, and more.
Modern Office Environment
A state-of-the-art office located in the heart of Silicon Slopes, complete with a fully stocked kitchen, collaboration spaces, and amazing views.
Dynamic Culture
An opportunity to work with a brilliant, diverse, and passionate team in a transparent, collaborative, and results-oriented culture.
How to Apply
If you are a visionary product marketing leader with a passion for AI and a proven track record of driving growth in the FinTech space, we want to hear from you. This is a unique opportunity to shape the future of a market-leading company and an entire industry.
To be considered for this confidential search, please submit your resume and a cover letter outlining your relevant experience and why you are the ideal candidate for this role. JRG Partners is committed to connecting top-tier talent with transformative opportunities. To learn more about our expertise in this sector, please visit the JRG Partners’ FinTech & Financial Services Practice page. We look forward to reviewing your application.
