Role Overview for Chief Marketing Officer with an Industrial Equipment Co. – Pittsburgh, PA
JRG Partners is proud to partner with a premier, forward-thinking industrial equipment company based in Pittsburgh, PA, in their search for a transformative Chief Marketing Officer (CMO). This is a pivotal executive leadership position for a visionary marketing professional poised to steer a well-established brand into its next chapter of growth and market dominance. Our client is a respected leader in the design, manufacturing, and distribution of heavy-duty industrial equipment, known for its commitment to innovation, quality, and customer-centric solutions. The company serves a diverse range of sectors, including construction, manufacturing, energy, and logistics, on a global scale.
The Chief Marketing Officer will be a key member of the executive team, reporting directly to the Chief Executive Officer (CEO). This individual will be the architect of the company’s comprehensive marketing and communications strategy, responsible for driving revenue growth, enhancing brand equity, and expanding market share. The ideal candidate is a strategic powerhouse with a deep understanding of the B2B industrial landscape, possessing a proven track record of building and leading high-performance marketing organizations.
You will be tasked with modernizing the marketing function, integrating cutting-edge digital strategies with traditional marketing channels to create a cohesive and powerful go-to-market engine. This role requires a unique blend of analytical rigor, creative vision, and inspirational leadership to navigate the complexities of a global industrial market. You will be the chief storyteller, articulating the company’s value proposition in a way that resonates with engineers, procurement managers, and C-level executives alike. This is a rare opportunity to make a significant impact on a thriving organization and shape the future of its brand on the world stage.
Key Responsibilities of Chief Marketing Officer with an Industrial Equipment Co. – Pittsburgh, PA
The CMO will have a broad and impactful scope of responsibilities, overseeing all facets of the marketing organization. Success in this role will be measured by lead generation, customer acquisition and retention, brand recognition, and overall contribution to revenue targets.
Marketing Strategy & Leadership
Develop and execute a comprehensive, data-driven marketing strategy that aligns with the company’s long-term business objectives. Provide visionary leadership to the entire marketing department, fostering a culture of innovation, collaboration, and continuous improvement.
Brand Management & Positioning
Serve as the primary guardian of the corporate brand. Evolve and strengthen the company’s brand identity, positioning, and messaging across all global markets to ensure consistency and differentiation from competitors.
Digital Marketing Transformation
Spearhead the digital marketing strategy, including SEO, SEM, content marketing, email marketing, social media, and marketing automation. Oversee the company’s digital footprint, including the corporate website, to optimize for lead generation and user experience.
Lead Generation & Demand Creation
Design and implement multi-channel lead generation campaigns to build a robust sales pipeline. Utilize marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce) to track, nurture, and qualify leads effectively.
Content Strategy & Development
Oversee the creation of compelling and technically accurate content, including white papers, case studies, technical specifications, blog posts, videos, and webinars, that establishes the company as a thought leader and supports the entire sales funnel.
Product Marketing
Collaborate closely with the Product Development and Sales teams to develop and execute go-to-market strategies for new product launches. Create powerful sales enablement tools and collateral to support the global sales force.
Market Intelligence & Analytics
Conduct in-depth market research and competitive analysis to identify emerging market trends, customer needs, and strategic opportunities. Establish key performance indicators (KPIs) and utilize analytics to measure, report, and optimize the performance of all marketing campaigns and initiatives.
Team Development & Management
Recruit, mentor, and lead a world-class marketing team. Set clear goals, manage performance, and invest in the professional development of team members to build a high-performing and engaged department.
Budget & Financial Oversight
Develop and manage the annual marketing budget, ensuring optimal allocation of resources to achieve strategic goals. Demonstrate a strong understanding of marketing ROI and effectively communicate the financial impact of marketing activities to the executive team and board.
Public Relations & Communications
Oversee all internal and external communications, managing public relations, media outreach, and corporate communications to enhance the company’s reputation and visibility.
Channel Marketing
Develop and support marketing programs for a network of distributors and channel partners, providing them with the necessary tools and resources to effectively market and sell the company’s products.
Requirements for the Chief Marketing Officer with an Industrial Equipment Co. – Pittsburgh, PA
The ideal candidate will be an experienced and results-oriented marketing executive with a passion for the industrial sector and a history of driving measurable growth.
Experience
A minimum of 15 years of progressive marketing experience, with at least 7 years in a senior leadership role (e.g., VP of Marketing, Director of Marketing) within a B2B environment. Direct experience in the industrial equipment, heavy machinery, manufacturing, or a related technical industry is strongly required.
Education
Bachelor’s degree in Marketing, Business Administration, or a related field is required. An MBA or other advanced degree is highly preferred.
Strategic Acumen
Demonstrated ability to develop and implement successful marketing strategies that have resulted in significant revenue growth and market share gains. Deep understanding of the full marketing funnel and complex, long-cycle B2B sales processes.
Digital Proficiency
Expert-level knowledge of modern digital marketing tools and techniques. Proven experience leading a digital transformation and leveraging marketing technology stacks, including CRM, marketing automation, analytics platforms, and content management systems.
Leadership Skills
Exceptional leadership and team-building skills with a proven ability to inspire, manage, and develop a diverse team of marketing professionals. Experience managing both internal teams and external agency partners.
Analytical Mindset
Strong analytical and quantitative skills. Must be comfortable with data analysis, performance metrics, and using insights to drive strategic decisions and optimize campaigns. A deep understanding of the latest B2B marketing trends is essential.
Communication Skills
Outstanding written and verbal communication skills, with the ability to craft and deliver compelling presentations to diverse audiences, including C-suite executives, board members, customers, and internal teams.
Financial Literacy
Proven experience in managing multi-million dollar marketing budgets and demonstrating a clear return on investment (ROI) for marketing expenditures.
Global Perspective
Experience in developing and executing marketing strategies for international markets is a significant asset.
Benefits & Perks Offered
Our client is committed to attracting and retaining top-tier talent and offers a highly competitive and comprehensive compensation and benefits package for this executive role, including:
Competitive Executive Salary
A highly attractive base salary commensurate with experience.
Performance-Based Bonus
A significant annual bonus structure tied to company and individual performance metrics.
Equity/Long-Term Incentives
Meaningful equity participation or long-term incentive plan (LTIP) to share in the company’s success.
Comprehensive Health Coverage
Premium medical, dental, and vision insurance plans for you and your dependents.
Retirement Savings
A robust 401(k) plan with a generous company match.
Paid Time Off
A generous vacation, holiday, and sick leave policy to support work-life balance.
Professional Development
A dedicated budget for continuous learning, executive coaching, and participation in industry conferences.
Relocation Assistance
A comprehensive relocation package is available for the right candidate.
Additional Perks
Executive-level perks such as a car allowance, wellness programs, and life insurance.
How to Apply
This is an exclusive search being conducted by JRG Partners. To be considered for this exceptional opportunity, please submit your resume and a compelling cover letter outlining your qualifications and your vision for this role. We encourage you to explore more about our expertise in this sector by visiting the JRG Partners’ Industrial & Manufacturing practice area. All inquiries and applications will be handled with the strictest confidentiality. We look forward to reviewing your application and discussing how you can lead our client’s brand into the future.
