Role Overview for Chief Marketing Officer – Cambridge, MA
JRG Partners is proud to conduct an executive search on behalf of our client, a pioneering and rapidly growing medical device company at the forefront of healthcare innovation. Located in the heart of the world-renowned life sciences hub of Cambridge, MA, our client is dedicated to developing groundbreaking technologies that significantly improve patient outcomes and redefine standards of care. They are seeking a visionary, strategic, and results-driven Chief Marketing Officer (CMO) to join their executive leadership team and steer the company through its next phase of exponential growth.
This is not merely a marketing leadership role; it is a company-defining opportunity. The CMO will be the principal architect of the company’s global marketing vision, brand identity, and commercial strategy. Reporting directly to the Chief Executive Officer, you will be a key voice in the C-suite, responsible for translating complex clinical value into compelling brand narratives that resonate with clinicians, hospital administrators, patients, and investors. You will build and lead a world-class marketing organization, fostering a culture of data-driven decision-making, creativity, and relentless execution.
The ideal candidate is a seasoned medical device marketing executive who thrives in a dynamic, fast-paced environment and possesses a deep passion for bringing transformative medical technologies to market. You will be responsible for every facet of the marketing function, from high-level brand strategy and product launch excellence to the granular execution of digital demand generation campaigns. Your leadership will be pivotal in establishing our client as the undisputed market leader, driving revenue growth, and ultimately, making a tangible impact on the lives of patients worldwide.
Key Responsibilities of Chief Marketing Officer – Cambridge, MA
The Chief Marketing Officer will own the global marketing function and be responsible for developing and executing a comprehensive, multi-channel marketing strategy. Your duties will be broad and impactful, encompassing the full spectrum of modern marketing disciplines.
Strategic Brand & Marketing Leadership
Develop and champion a cohesive global marketing and brand strategy that aligns with the company’s corporate objectives. Define and articulate the company’s unique value proposition, brand positioning, and messaging architecture to ensure consistency across all channels and audiences. Serve as the primary brand steward, both internally and externally.
Product Marketing & Commercial Launch Excellence
Lead the product marketing function to successfully launch new products and indications. Collaborate intimately with R&D, Clinical Affairs, and Regulatory teams to develop and execute flawless go-to-market plans. Oversee the creation of compelling clinical and economic value propositions, sales enablement tools, and marketing collateral.
Digital Marketing Transformation
Architect and scale a sophisticated, data-driven digital marketing engine. Oversee all digital channels, including corporate website, SEO/SEM, content marketing, social media strategy (with a focus on HCP engagement on platforms like LinkedIn), email marketing, and marketing automation. Implement best-in-class analytics to track performance and optimize spend.
Demand Generation & Pipeline Growth
Design and implement integrated marketing campaigns to generate a robust pipeline of qualified leads for the global sales force. Develop sophisticated lead nurturing programs that guide prospects through a complex buying journey, from initial awareness to final purchase decision.
Corporate Communications & Public Relations
Direct the company’s communications strategy to enhance brand visibility and corporate reputation. Oversee media relations, analyst relations, crisis communications, and investor-facing marketing materials in partnership with the executive team.
Market Intelligence & Competitive Analysis
Build and lead a market intelligence function to provide actionable insights into market trends, customer needs, and the competitive landscape. Utilize this data to inform product development, marketing strategy, and strategic business decisions.
Team Leadership & Development
Recruit, mentor, and inspire a high-performing, global marketing team. Foster a culture of innovation, collaboration, accountability, and continuous improvement. Structure the department for scalability and success.
Budget & Performance Management
Develop and manage the annual marketing budget, ensuring resources are allocated effectively to achieve strategic goals. Establish key performance indicators (KPIs) for all marketing activities and report on ROI to the executive team and board of directors.
KOL & Stakeholder Engagement
Cultivate and maintain strong relationships with Key Opinion Leaders (KOLs), clinical advisors, industry partners, and patient advocacy groups to build brand champions and gather critical market feedback.
Requirements for the Chief Marketing Officer – Cambridge, MA
We are seeking a candidate with a distinguished career in medical device marketing and a proven ability to build and scale a successful marketing function. The qualifications for this critical role are rigorous and reflect the high-impact nature of the position.
Executive Experience
A minimum of 15 years of progressive marketing experience, with at least 10 years in a senior leadership role (e.g., VP, SVP, or CMO) within the medical device, diagnostics, or life sciences industry.
Industry Expertise
Deep and demonstrable experience in marketing FDA-regulated medical products is mandatory. Experience with both capital equipment and disposables is highly desirable.
Educational Background
A Bachelor’s degree in Marketing, Business Administration, or a related science field is required. An MBA or other advanced degree is strongly preferred.
Proven Commercial Success
A track record of developing and executing successful marketing strategies that have resulted in significant revenue growth, market share capture, and brand leadership. Experience taking products from clinical development through to successful global commercialization is essential.
Digital Acumen
Expertise in modern digital marketing techniques and technologies, including marketing automation platforms (e.g., HubSpot, Marketo), CRM systems (e.g., Salesforce), and business intelligence tools.
Leadership & Management
Exceptional leadership skills with a proven ability to build, mentor, and motivate high-performing, cross-functional teams in a fast-paced environment.
Strategic & Analytical Mindset
Superior strategic thinking, problem-solving, and analytical skills. Must be highly proficient in using data to drive insights and make informed decisions.
Regulatory & Compliance Knowledge
A deep understanding of FDA regulations and healthcare compliance frameworks (e.g., AdvaMed, Anti-Kickback Statute) as they relate to marketing and promotional activities.
Communication Skills
World-class written and verbal communication skills, with the ability to present complex information clearly and persuasively to a variety of audiences, from engineers and clinicians to investors and board members.
Benefits & Perks Offered
Our client believes in rewarding its leaders for their contributions and is committed to providing a comprehensive and competitive compensation and benefits package.
Executive Compensation
A highly competitive base salary, an aggressive annual performance-based bonus, and a substantial equity/stock option package commensurate with a C-level role.
Comprehensive Health Coverage
Premium medical, dental, and vision insurance plans for you and your eligible dependents, with a significant portion of the premiums covered by the company.
Retirement Planning
A robust 401(k) retirement plan with a generous company matching contribution to help you plan for your future.
Work-Life Integration
A flexible and supportive work environment that values a healthy work-life balance, including a generous paid time off (PTO) policy.
Professional Development
A dedicated annual budget for professional growth, including attendance at major industry conferences, executive coaching, and continuing education courses.
Wellness Programs
Company-sponsored wellness initiatives and stipends to support your physical and mental well-being.
Relocation Assistance
A comprehensive relocation package is available for exceptional candidates who are not currently in the greater Boston area.
How to Apply
This is a confidential search being conducted exclusively by JRG Partners. If you are a visionary marketing leader with the requisite experience in the medical device industry and a passion for improving healthcare, we invite you to apply. To be considered for this exceptional opportunity, please submit your resume and a cover letter detailing your qualifications and strategic accomplishments.
JRG Partners is a leader in executive recruitment for the life sciences sector. To learn more about our expertise and view other opportunities, please visit our JRG Partners’ Medical Device Executive Search practice page. All inquiries and applications will be handled with the strictest confidence.
