Role Overview for Chief Marketing Officer – San Francisco, CA
JRG Partners is proud to partner with a pioneering, venture-backed medical device company at the forefront of revolutionizing patient outcomes. Located in the vibrant life sciences hub of San Francisco, CA, our client is developing and commercializing next-generation technologies that address critical unmet clinical needs. With a strong product pipeline, recent regulatory approvals, and a mission to improve global health, they are poised for exponential growth. We are seeking a visionary and results-driven Chief Marketing Officer (CMO) to join their executive leadership team and architect the future of their global brand and commercial success.
This is not merely a marketing role; it is a strategic business leadership position. The CMO will be the driving force behind the company’s market strategy, brand identity, and revenue growth engine. Reporting directly to the Chief Executive Officer (CEO), you will be a key member of the C-suite, providing critical input on company strategy, product roadmap, and investor relations. You will build and lead a world-class marketing organization, fostering a culture of innovation, data-driven decision-making, and executional excellence.
The ideal candidate is a seasoned marketing executive with a profound understanding of the medical device landscape, a proven track record of launching and scaling transformative products, and the passion to build a category-defining global brand. You will be responsible for the entire marketing funnel, from generating top-level awareness among key opinion leaders (KOLs) and healthcare professionals to driving product adoption and ensuring long-term customer loyalty. This role requires a unique blend of strategic acumen, creative brilliance, analytical rigor, and inspirational leadership to navigate the complexities of the healthcare market and propel our client to market leadership.
Key Responsibilities of Chief Marketing Officer – San Francisco, CA
The Chief Marketing Officer will have a broad and impactful scope of responsibilities, encompassing all facets of the marketing function. Success in this role will be measured by market share growth, revenue attainment, brand equity, and the successful development of a high-performing marketing team.
Global Marketing Strategy & Vision
Develop, articulate, and execute a comprehensive global marketing strategy that aligns with the company’s overall business objectives. Define and manage the marketing budget, ensuring optimal allocation of resources to maximize ROI. Establish key performance indicators (KPIs) and reporting dashboards to track progress against strategic goals.
Brand Stewardship & Corporate Communications
Define and cultivate a powerful and consistent global brand identity. Oversee all internal and external communications, including public relations, media relations, crisis communications, and investor presentations. Act as a key spokesperson for the company at industry events, conferences, and with the media.
Product Marketing & Commercialization
Lead the development and execution of go-to-market strategies for new product launches and existing product enhancements. Collaborate closely with R&D, Clinical, and Regulatory teams to translate technical features into compelling clinical and economic value propositions. Develop sophisticated market segmentation, targeting, and positioning strategies.
Demand Generation & Digital Marketing
Architect and implement a multi-channel demand generation engine to drive qualified leads and accelerate the sales cycle. Oversee all digital marketing initiatives, including website development, SEO/SEM, content marketing, social media, email marketing, and marketing automation. Leverage data analytics to continuously optimize campaigns and improve conversion rates.
Team Leadership & Development
Recruit, mentor, and lead a high-performance marketing organization. Foster a collaborative, innovative, and accountable culture. Set clear goals and provide regular feedback and professional development opportunities for team members. Build a scalable organizational structure to support future growth.
Market Intelligence & Competitive Analysis
Establish a robust process for gathering and analyzing market intelligence, customer insights, and competitive activity. Utilize these insights to inform product strategy, pricing, and messaging. Identify and evaluate new market opportunities and potential strategic partnerships.
Sales Enablement & Channel Marketing
Partner closely with the Chief Commercial Officer and sales leadership to develop effective sales tools, training materials, and collateral. Create and manage marketing programs to support direct sales teams and distribution partners globally.
KOL & Physician Engagement
Develop and nurture strong relationships with key opinion leaders, medical societies, and patient advocacy groups to build brand champions and drive clinical adoption. Oversee the strategy for advisory boards, speaker programs, and peer-to-peer educational initiatives.
Requirements for the Chief Marketing Officer – San Francisco, CA
We are seeking an exceptional leader with a deep passion for healthcare innovation and a demonstrated ability to build and scale world-class marketing functions within the medical device industry.
Educational Background
Bachelor’s degree in Marketing, Business, Life Sciences, or a related field is required. An MBA or other advanced degree is highly preferred.
Executive Experience
A minimum of 15+ years of progressive marketing experience, with at least 7-10 years in a senior leadership role (VP or higher) within the medical device, diagnostics, or life sciences industry.
Industry Expertise
Demonstrable experience marketing FDA-regulated medical devices is mandatory. A deep understanding of FDA regulations for medical device promotion, advertising, and labeling is critical. Experience with both US and international (OUS) market commercialization is required.
Proven Track Record
A documented history of success in developing and executing marketing strategies that have resulted in significant revenue growth and market share gains. Experience successfully launching multiple products from concept to commercialization is essential.
Leadership & Management Skills
Exceptional leadership qualities with the ability to inspire, motivate, and develop a diverse team. Proven experience building and scaling a marketing organization in a high-growth environment.
Strategic & Analytical Mindset
Strong strategic thinking and problem-solving skills. Highly analytical and data-driven, with expertise in using market research and performance metrics to guide decision-making. Proficient in financial modeling and P&L management.
Communication Skills
Outstanding written and verbal communication skills, with the ability to articulate a clear and compelling vision to a wide range of audiences, including the board of directors, investors, employees, clinicians, and patients.
Location
Ability to work from the company’s headquarters in San Francisco, CA. Relocation assistance is available for the right candidate.
Benefits & Perks Offered
Our client offers a highly competitive and comprehensive compensation and benefits package designed to attract and retain top-tier executive talent. This includes:
- Competitive base salary and executive bonus plan
- Significant equity stake (stock options/RSUs)
- Comprehensive health, dental, and vision insurance for you and your dependents
- 401(k) retirement plan with a generous company match
- Unlimited Paid Time Off (PTO) policy
- Generous parental leave policy
- Professional development and continuing education stipend
- Wellness programs and gym membership reimbursement
- Relocation assistance package
- An opportunity to work with a world-class team on technology that will change the standard of care and save lives.
How to Apply
This is a retained search conducted exclusively by JRG Partners. To be considered for this pivotal leadership opportunity, please submit your resume and a cover letter detailing your relevant experience and qualifications. We encourage you to explore more about our expertise in this space by visiting JRG Partners’ Medical Device and Diagnostics Executive Search Practice. Our team is committed to a transparent, confidential, and respectful recruitment process. We are an equal opportunity employer and value diversity at our company and our clients. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We look forward to reviewing your application.
