Role Overview for Chief Marketing Officer – Boston, MA
JRG Partners, a premier executive search firm, is proud to partner with a pioneering medical device company based in the vibrant life sciences hub of Boston, MA. We are seeking a visionary and results-driven Chief Marketing Officer (CMO) to join their executive leadership team. This is a rare opportunity to shape the global marketing and commercialization strategy for a company at the forefront of medical innovation, whose products are making a tangible difference in patient outcomes worldwide.
The ideal candidate is a strategic powerhouse with a deep understanding of the medical device landscape, including its complex regulatory and reimbursement environments. As CMO, you will be the architect of the company’s brand narrative, market positioning, and commercial success. You will be responsible for building and leading a world-class marketing organization, driving brand awareness, generating qualified leads, and enabling the sales team to exceed its targets. This role demands a unique blend of creative vision, analytical rigor, and inspirational leadership. You will not only be a marketer but a key business strategist, working closely with the CEO, R&D, Clinical Affairs, and Sales to define the company’s growth trajectory.
You will be stepping into a dynamic environment where innovation is constant and the mission is clear: to improve lives through technology. Your leadership will be pivotal in translating complex clinical value propositions into compelling stories that resonate with healthcare professionals, hospital administrators, and patients. You will be tasked with navigating the challenges and opportunities of the global healthcare market, from launching new products to penetrating new geographic territories.
Success in this role means establishing our client as the undisputed market leader and a trusted partner in the healthcare community, ultimately influencing the standard of care within their therapeutic area. You will be a key voice in shaping the future of the rapidly evolving medical technology industry and building a legacy of commercial excellence and patient impact.
Key Responsibilities of Chief Marketing Officer – Boston, MA
The Chief Marketing Officer will have a broad and impactful remit, overseeing all aspects of the marketing function. Key responsibilities include:
Global Marketing Strategy
Develop and execute a comprehensive, multi-channel global marketing strategy that aligns with the company’s business objectives, revenue goals, and long-term vision. Define and manage the overall marketing budget, ensuring optimal allocation of resources and a strong return on investment.
Brand & Corporate Communications
Serve as the primary steward of the corporate brand. Develop and refine brand positioning, messaging, and identity to create a powerful and consistent global presence. Oversee all internal and external communications, public relations, and media relations strategies to enhance brand equity and corporate reputation.
Product Marketing & Commercialization
Lead the product marketing function to develop and execute successful go-to-market strategies for new and existing products. Collaborate with R&D, Clinical, and Regulatory teams to develop compelling value propositions, clinical messaging, and sales enablement tools. Oversee all aspects of product launches, from pre-launch planning to post-market surveillance marketing.
Digital Marketing & Demand Generation
Build and scale a sophisticated digital marketing engine to drive brand awareness and generate a high volume of qualified leads. Oversee strategy and execution across all digital channels, including SEO, SEM, content marketing, social media (in a regulated environment), email marketing, and marketing automation. Champion a data-driven approach, leveraging analytics to measure campaign performance and optimize tactics.
Market Intelligence & Analytics
Establish a robust market intelligence function to monitor industry trends, competitor activities, and customer insights. Utilize market research and data analytics to identify new market opportunities, refine customer segmentation, and inform strategic decisions across the organization.
Sales Enablement & Channel Marketing
Forge a strong partnership with the sales leadership to ensure the marketing team is providing the necessary tools, content, and collateral to support the sales process. Develop and manage channel marketing programs to support distributors and international partners.
Team Leadership & Development
Recruit, mentor, and lead a high-performing global marketing team. Foster a culture of collaboration, innovation, accountability, and continuous improvement. Provide clear direction, set ambitious goals, and support the professional growth of each team member.
Executive Collaboration
Serve as a key member of the executive leadership team, contributing to overall company strategy, planning, and culture. Effectively communicate marketing strategy, performance metrics, and market insights to the CEO, board of directors, and other stakeholders.
Requirements for the Chief Marketing Officer – Boston, MA
We are seeking an exceptional leader with a proven track record of success in the medical device or a related life sciences industry. The ideal candidate will possess the following qualifications and attributes:
Educational Background
Bachelor’s degree in Marketing, Business, or a related field is required. An MBA or other advanced degree is highly preferred.
Executive Experience
A minimum of 15 years of progressive marketing experience, with at least 7-10 years in a senior leadership role (e.g., VP of Marketing, Senior Director) within the medical device, diagnostics, or biotech industry.
Industry Expertise
Deep, demonstrable experience marketing FDA-regulated medical products (Class II or Class III). A thorough understanding of global healthcare systems, reimbursement pathways, and clinical sales cycles is essential.
Strategic & Commercial Acumen
Proven ability to develop and execute successful marketing strategies that have driven significant revenue growth and market share gains. Strong financial acumen with experience managing large budgets and demonstrating marketing ROI.
Downstream & Upstream Marketing Mastery
Expertise across the full marketing spectrum, from upstream activities like market analysis and product definition to downstream execution including demand generation, product launches, and sales enablement.
Digital Fluency
A strong command of modern, data-driven digital marketing techniques and technologies, including marketing automation platforms (e.g., HubSpot, Marketo), CRM systems (e.g., Salesforce), and analytics tools.
Leadership Skills
An inspirational and collaborative leader with a proven ability to build, scale, and motivate high-performing teams. Excellent communication, presentation, and interpersonal skills, with the ability to influence and build consensus at all levels of the organization, including the C-suite and Board.
Personal Attributes
A strategic thinker with a hands-on, execution-oriented mindset. High-energy, resilient, and adaptable, with the ability to thrive in a fast-paced, innovative environment. Unquestionable integrity and a deep commitment to the company’s mission.
Benefits & Perks Offered
Our client is committed to attracting and retaining top talent by offering a highly competitive and comprehensive compensation and benefits package. This includes:
Competitive Executive Compensation
A competitive base salary, annual performance-based bonus, and a significant long-term incentive package (equity/stock options).
Comprehensive Health & Wellness
Premium medical, dental, and vision insurance for you and your dependents.
Retirement Planning
A 401(k) retirement plan with a generous company match.
Work-Life Balance
A generous paid time off (PTO) policy, including vacation, sick days, and company holidays.
Professional Development
A dedicated budget for professional development, including conferences, training, and executive coaching.
Relocation Assistance
A comprehensive relocation package is available for the right candidate.
Location
The opportunity to work in Boston, one of the world’s most prominent hubs for life sciences and technological innovation.
How to Apply
JRG Partners is managing this exclusive search. We invite qualified candidates to submit their resumes for confidential consideration. If you are a transformative marketing leader with a passion for improving healthcare and a track record of success in the medical device industry, we want to hear from you.
To apply for this transformative leadership opportunity or to explore other executive roles in the Life Sciences sector, please visit our Life Sciences Recruiting practice area page to submit your application and learn more about how we connect top talent with industry-leading companies.
