Role Overview for VP, Product Marketing with an Enterprise Software Firm – Seattle, WA
JRG Partners is proud to represent a category-defining, high-growth enterprise software firm in their search for a visionary Vice President of Product Marketing. Based in the vibrant tech hub of Seattle, WA, our client is a leader in providing innovative B2B SaaS solutions that empower global organizations to optimize their most critical operations. This is a pivotal executive role for a strategic, data-driven, and creative leader who can shape the market’s perception of our client’s brand and products, directly influencing revenue growth and solidifying their position as an undisputed industry leader.
As the VP of Product Marketing, you will be the chief storyteller and the crucial link between our client’s product, sales, and marketing teams. Reporting directly to the Chief Marketing Officer (CMO), you will own the entire product marketing function, from developing compelling positioning and messaging to orchestrating flawless go-to-market (GTM) strategies for a complex portfolio of software solutions. You will lead and mentor a talented team of product marketers, fostering a culture of excellence, collaboration, and continuous improvement.
The ideal candidate is a seasoned enterprise software marketing executive with a proven track record of building and scaling world-class product marketing teams. You are passionate about understanding the customer, an expert at dissecting competitive landscapes, and a master at translating complex technical features into clear, tangible business value. Your leadership will be instrumental in enabling our sales force, captivating our target audience, and ultimately driving market share and commercial success. This is a unique opportunity to make a significant impact on a rapidly scaling company at the forefront of technological innovation.
Key Responsibilities of VP, Product Marketing with an Enterprise Software Firm – Seattle, WA
The VP of Product Marketing will be accountable for a wide range of strategic initiatives. Your success will be measured by your ability to drive product adoption, empower the sales team, and build a powerful market narrative. Key responsibilities include:
Market Intelligence & Strategy
Become the foremost expert on our market, customers, and competition. You will lead the team in conducting continuous market analysis, persona development, and competitive intelligence to inform product strategy, messaging, and overall business direction. You will identify market trends and opportunities to guide the product roadmap and uncover new avenues for growth.
Product Positioning & Messaging
Develop and own the master narrative for the company’s entire product portfolio. You will craft clear, differentiated, and compelling value propositions, positioning frameworks, and messaging that resonates with key buyer personas across various industries. This messaging will serve as the foundation for all marketing and sales content.
Go-to-Market (GTM) Leadership
Design and execute comprehensive GTM plans for all new product launches, feature releases, and market expansions. You will orchestrate cross-functional teams—including product management, sales, demand generation, and corporate communications—to ensure a coordinated and impactful market entry that meets and exceeds business targets.
Sales & Partner Enablement
Empower our global sales and partner channels to sell more effectively. You will oversee the creation and maintenance of a rich library of sales enablement tools, including compelling pitch decks, product datasheets, competitive battle cards, case studies, ROI calculators, and detailed training materials. You will ensure the sales team is equipped to articulate our value proposition with confidence and clarity.
Content & Thought Leadership
Collaborate closely with the content and demand generation teams to fuel the marketing engine. You will guide the creation of high-impact content such as whitepapers, eBooks, webinars, blog posts, and videos that align with the product narrative, address customer pain points, and establish our client as a definitive thought leader in the space.
Analyst & Influencer Relations
Cultivate and manage strong relationships with key industry analysts (e.g., Gartner, Forrester) and influencers. Your goal will be to secure positive coverage, influence analyst reports, and ensure our client is consistently recognized as a market leader, leveraging these relationships to validate our strategy and influence buyers.
Pricing & Packaging Strategy
Partner with product management and finance leadership to provide market-driven insights that inform our pricing and packaging strategies. You will analyze customer value, competitive pricing, and market dynamics to help structure offerings that are both competitive and profitable.
Team Leadership & Development
Recruit, lead, and mentor a world-class product marketing organization. You will inspire your team, set clear goals, manage performance, and invest in their professional development, building a highly strategic and impactful function within the company. You will champion a data-driven approach to decision-making and performance measurement.
Requirements for the VP, Product Marketing with an Enterprise Software Firm – Seattle, WA
We are seeking a highly accomplished and strategic leader with a deep understanding of the enterprise software landscape. The successful candidate will possess a blend of analytical rigor, creative storytelling, and inspirational leadership.
Experience
A minimum of 15+ years of progressive marketing experience, with at least 8 years in a B2B product marketing role and 5+ years in a senior leadership capacity managing and developing teams.
Industry Expertise
Deep and demonstrable experience within the enterprise B2B software/SaaS industry is mandatory. Experience marketing complex solutions to technical and business decision-makers in large enterprises is essential.
Proven GTM Success
A strong portfolio of successful product launches and GTM campaigns that have driven significant revenue growth and market adoption. You must be able to articulate the strategies you developed and the business outcomes they produced.
Strategic Mindset
The ability to think strategically and translate business goals into actionable marketing plans. You are adept at developing a powerful product marketing strategy that clearly articulates a unique value proposition and aligns the entire organization.
Leadership & Influence
Exceptional leadership skills with a proven ability to build, mentor, and motivate high-performing teams. You must be a master of cross-functional collaboration, capable of influencing and gaining alignment with stakeholders across product, sales, and executive leadership.
Communication Skills
World-class written and verbal communication skills. You are a gifted storyteller and presenter, able to articulate complex concepts in a simple, compelling manner to a variety of audiences, from engineers to C-level executives.
Data-Driven Approach
A strong analytical mindset with the ability to use data and metrics to inform decisions, measure the impact of your initiatives, and continuously optimize performance.
Education
Bachelor’s degree in Marketing, Business, Communications, or a related field is required. An MBA or other advanced degree is highly preferred.
Benefits & Perks Offered
Our client is committed to investing in their employees and offers a comprehensive and competitive benefits package designed to support your well-being and professional growth. This includes:
Competitive Compensation
A highly competitive base salary, an aggressive executive bonus plan, and a significant equity package.
Comprehensive Health Coverage
Premium medical, dental, and vision insurance plans for you and your dependents.
Retirement Planning
A robust 401(k) plan with a generous company match to help you plan for your future.
Generous Time Off
A flexible and generous paid time off (PTO) policy, in addition to company-paid holidays, to ensure a healthy work-life balance.
Professional Development
A dedicated annual budget for professional development, including conferences, certifications, and continued education.
Wellness Programs
Company-sponsored wellness initiatives, including gym memberships or stipends.
Work Environment
A dynamic, collaborative, and innovative work culture headquartered in a modern Seattle office with flexible hybrid work options.
How to Apply
If you are a transformational product marketing leader ready to define the future of a market-leading enterprise software company, we want to hear from you. JRG Partners is exclusively managing this search. To be considered for this confidential opportunity, please submit your resume and a cover letter outlining your relevant experience and qualifications.
For more information about our expertise in this area, please visit JRG Partners’ Technology Practice Area. We look forward to connecting with you.
Our client is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or any other protected class.
