Role Overview for VP of DTC & E-Commerce – Los Angeles-Orange County, CA
JRG Partners is proud to partner with an innovative and rapidly growing luxury consumer brand, seeking a visionary and results-driven Vice President of Direct-to-Consumer (DTC) & E-Commerce. This pivotal executive leadership role is based in the vibrant Los Angeles-Orange County, CA region, a hub for leading lifestyle and consumer brands. We are searching for an exceptional leader who will be instrumental in defining, executing, and scaling the brand’s global digital strategy, significantly enhancing its online presence, customer experience, and revenue growth across all direct channels. This is an unparalleled opportunity to shape the digital future of a beloved brand, driving innovation and fostering a culture of excellence within the e-commerce landscape.
The VP of DTC & E-Commerce will serve as the strategic architect behind all digital consumer touchpoints, owning the end-to-end customer journey from discovery to post-purchase engagement. This role demands a holistic understanding of the e-commerce ecosystem, encompassing digital marketing, website development, user experience (UX), customer relationship management (CRM), data analytics, and operational efficiency.
The successful candidate will not only possess a deep technical acumen in e-commerce platforms and tools but also a profound understanding of brand storytelling, luxury consumer behavior, and market trends. You will be responsible for translating business objectives into a compelling digital roadmap, ensuring seamless integration with overall brand strategy and delivering measurable impact on the bottom line. This position offers the unique chance to lead a high-performing team, foster cross-functional collaboration, and champion a customer-centric approach in every digital initiative. If you are a transformative leader with a passion for luxury, digital innovation, and scaling businesses, we invite you to explore this exciting opportunity with JRG Partners.
Key Responsibilities of VP of DTC & E-Commerce – Los Angeles-Orange County, CA
- Strategic Leadership & Vision: Develop and execute a comprehensive global DTC and e-commerce strategy aligned with overall brand objectives, revenue targets, and market positioning. Identify emerging trends and technologies to maintain a competitive edge and drive continuous innovation.
- P&L Ownership & Growth: Full ownership of the DTC and e-commerce P&L, including forecasting, budgeting, and achieving aggressive revenue and profitability goals. Drive customer acquisition, conversion, retention, and lifetime value (LTV) through strategic initiatives.
- Digital Marketing & Customer Acquisition: Oversee all digital marketing channels (SEO, SEM, paid social, email marketing, affiliate programs, display advertising, content marketing) to maximize reach, engagement, and conversion. Implement advanced analytics to optimize campaign performance and ROI.
- Website & User Experience (UX): Lead the strategic development, optimization, and maintenance of the brand’s e-commerce website(s) to ensure a best-in-class, intuitive, and high-converting user experience. Drive A/B testing, personalization, and conversion rate optimization (CRO) initiatives.
- Customer Relationship Management (CRM): Develop and implement robust CRM strategies to build strong customer relationships, enhance loyalty, and drive repeat purchases. Leverage customer data to inform personalized marketing and communication strategies.
- Omnichannel Integration: Champion an integrated omnichannel experience, ensuring seamless customer journeys across online and offline touchpoints. Collaborate closely with retail and merchandising teams to create a cohesive brand presence.
- Team Leadership & Development: Build, mentor, and lead a high-performing team of e-commerce and digital marketing professionals. Foster a culture of accountability, continuous learning, and innovation. Recruit top talent and ensure professional growth within the team.
- Data Analytics & Insights: Establish and monitor key performance indicators (KPIs) and metrics to track performance, identify opportunities, and report on results. Leverage data-driven insights to inform strategic decisions and optimize all digital activities.
- Technology & Platform Management: Evaluate, select, and manage e-commerce platforms, tools, and third-party integrations (e.g., Shopify Plus, Salesforce Commerce Cloud, Magento, ERP, CDP, marketing automation) to support scalability and operational efficiency.
- Brand Storytelling & Content Strategy: Collaborate with brand marketing and creative teams to ensure consistent brand messaging and compelling content across all digital channels, enhancing brand equity and consumer engagement.
- Market & Competitive Analysis: Continuously monitor market trends, competitor activities, and consumer insights to identify new opportunities and challenges, adapting strategies accordingly. Understanding the nuances of digital transformation is crucial for this role.
Requirements for the VP of DTC & E-Commerce – Los Angeles-Orange County, CA
- Experience: Minimum of 10-15 years of progressive experience in e-commerce and digital leadership roles, with at least 5 years at a Senior Director or VP level, preferably within luxury, fashion, beauty, or premium consumer goods sectors.
- Proven Track Record: Demonstrated success in developing and executing global DTC and e-commerce strategies that have resulted in significant revenue growth, market share expansion, and enhanced customer engagement.
- Financial Acumen: Strong P&L management experience with a clear understanding of financial drivers, budget management, and ROI optimization in a digital context.
- Digital Marketing Expertise: Deep expertise across all facets of digital marketing, including SEO, SEM, social media, email marketing, content strategy, and affiliate programs. Proficiency in web analytics platforms (e.g., Google Analytics, Adobe Analytics).
- E-commerce Platform Proficiency: Hands-on experience with leading e-commerce platforms (e.g., Shopify Plus, Salesforce Commerce Cloud, Magento) and familiarity with ERP, CRM, and marketing automation systems.
- Data-Driven & Analytical: Highly analytical with the ability to translate complex data into actionable insights and strategic recommendations. Proficient in using data to drive decision-making and optimize performance.
- Leadership & Team Management: Exceptional leadership skills with a proven ability to build, motivate, and manage high-performing teams in a fast-paced, dynamic environment. Strong coaching and mentoring capabilities.
- Communication & Influence: Excellent verbal and written communication skills, with the ability to articulate complex strategies and influence stakeholders at all levels, including executive leadership.
- Strategic Thinking: Ability to think strategically, anticipate market changes, and develop innovative solutions to complex business challenges.
- Education: Bachelor’s degree in Business, Marketing, E-commerce, or a related field required. An MBA or equivalent advanced degree is highly preferred.
- Location: Must be based in or willing to relocate to the Los Angeles-Orange County, CA area.
Benefits & Perks Offered
JRG Partners values the well-being and professional growth of the executives we place. Our client offers a highly competitive compensation package designed to attract and retain top-tier talent, reflecting the critical importance of this leadership role. This includes:
- Competitive Salary & Bonus Structure: An attractive base salary commensurate with experience, coupled with a performance-based bonus plan tied to individual and company success.
- Comprehensive Health & Wellness Benefits: Robust medical, dental, and vision insurance plans for employees and their families, ensuring access to quality healthcare.
- Retirement Savings Plan: A generous 401(k) retirement plan with company matching contributions, supporting your long-term financial security.
- Paid Time Off: Ample paid vacation, sick leave, and company holidays to promote work-life balance and personal well-being.
- Professional Development: Opportunities for continuous learning, professional development, and executive coaching to further enhance your skills and career trajectory.
- Dynamic & Collaborative Culture: Join a passionate and innovative team within a supportive and collaborative work environment where your contributions are valued and celebrated.
- Impactful Role: The chance to make a significant impact on the strategic direction and growth of a leading luxury brand.
- Product Discounts & Perks: Enjoy exclusive employee discounts on the brand’s products, along with other company-specific perks.
- Relocation Assistance: For exceptional out-of-area candidates, relocation assistance may be available.
How to Apply
If you are a visionary leader passionate about driving digital excellence in the luxury consumer space and possess the qualifications outlined above, we encourage you to apply. This is an exceptional opportunity to join a dynamic team and make a profound impact on a brand’s future. JRG Partners is committed to connecting top executive talent with leading organizations.
To express your interest in the VP of DTC & E-Commerce position, please submit your resume and a compelling cover letter detailing your relevant experience and strategic vision directly through our application portal. We kindly request that you highlight your achievements in scaling e-commerce businesses and your experience within the luxury or premium consumer goods sector.
For more information about JRG Partners and our commitment to connecting top executive talent with leading organizations, please visit our website and explore our dedicated Executive Search services. We look forward to reviewing your application and potentially partnering with you on this exciting career journey.
