Role Overview for SVP, Head of Marketing with a Public FinTech – San Francisco, CA
JRG Partners is proud to partner with a pioneering, publicly-traded Financial Technology (FinTech) company based in the heart of innovation, San Francisco, CA. Our client is a recognized leader in the digital finance space, dedicated to democratizing financial services and empowering millions of users with intuitive, secure, and accessible tools. As they enter a new phase of accelerated growth and market expansion, they are seeking a visionary and results-driven Senior Vice President (SVP), Head of Marketing to join their executive leadership team.
This is a career-defining opportunity for a seasoned marketing executive to take the helm of a high-performing marketing organization. The SVP, Head of Marketing will be the chief architect of the company’s global marketing strategy, responsible for elevating the brand, driving customer acquisition and engagement, and ultimately fueling sustainable revenue growth. You will be a key voice on the leadership team, reporting directly to the CEO, and will play a pivotal role in shaping the company’s narrative in the public market and among consumers and business partners. The ideal candidate is a strategic powerhouse who can seamlessly blend brand storytelling with data-driven performance marketing, inspire a world-class team, and thrive in the dynamic, fast-paced environment of a public tech company. If you are passionate about building iconic brands and transforming industries, we invite you to apply.
Key Responsibilities of SVP, Head of Marketing with a Public FinTech – San Francisco, CA
The SVP, Head of Marketing will have a broad and impactful remit, overseeing all aspects of the marketing function. Success in this role requires a strategic mindset, operational excellence, and a deep understanding of the modern marketing landscape.
Strategic Leadership & Vision
- Develop and execute a comprehensive, multi-channel marketing strategy that aligns with the company’s overall business objectives, revenue targets, and long-term vision.
- Serve as a key member of the executive team, providing marketing insights and strategic counsel to guide company direction and navigate competitive challenges.
- Champion a data-first culture within the marketing organization, utilizing analytics, market research, and customer insights to inform all strategic decisions and optimize performance.
- Stay at the forefront of the rapidly evolving FinTech landscape, identifying emerging trends, competitive threats, and new opportunities for growth and innovation.
- Articulate a clear and compelling brand narrative and value proposition that resonates with target audiences, investors, and the media.
Brand & Communications Strategy
- Own the global brand strategy, including positioning, messaging, visual identity, and voice, ensuring consistency and impact across all touchpoints.
- Lead public relations and corporate communications efforts, managing the company’s reputation and enhancing its visibility as an industry leader, particularly in the context of a public entity.
- Develop and oversee a robust content strategy that establishes thought leadership, supports demand generation, and engages customers throughout their lifecycle.
- Manage relationships with PR agencies, media outlets, and key industry influencers to secure positive press coverage and amplify the company’s story.
Growth & Performance Marketing
- Design and implement a sophisticated demand generation engine to drive qualified leads, user acquisition, and revenue growth across B2C and B2B segments.
- Oversee all performance marketing channels, including paid search (SEM), paid social, display, affiliate marketing, and SEO, with a relentless focus on optimizing for ROI and LTV.
- Lead the marketing automation and CRM strategy to nurture leads, improve conversion rates, and enhance customer retention and loyalty.
- Establish key performance indicators (KPIs) and build comprehensive dashboards to track, analyze, and report on campaign performance and overall marketing effectiveness to the executive team and board.
Product Marketing & Go-to-Market
- Partner closely with Product, Engineering, and Sales teams to develop and execute successful go-to-market strategies for new products and features.
- Conduct market and competitive analysis to define target customer segments, understand user needs, and craft compelling product positioning and messaging.
- Enable the sales and customer success teams with high-impact marketing collateral, case studies, and training materials.
Team Leadership & Development
- Lead, mentor, and inspire a multi-disciplinary marketing team, fostering a culture of collaboration, innovation, accountability, and continuous improvement.
- Recruit, develop, and retain top-tier marketing talent, building a best-in-class organization capable of scaling with the company’s growth.
- Structure the marketing department for optimal efficiency and effectiveness, defining clear roles, responsibilities, and career paths.
- Manage the overall marketing budget, ensuring efficient allocation of resources to maximize impact and achieve strategic goals.
Requirements for the SVP, Head of Marketing with a Public FinTech – San Francisco, CA
We are seeking a candidate with a proven track record of success in high-growth, technology-driven environments. The ideal candidate will possess a unique blend of strategic acumen, creative vision, and analytical rigor.
Experience
15+ years of progressive marketing leadership experience, with at least 5-7 years in a senior leadership role (VP or SVP level) overseeing a comprehensive marketing function.
Industry Background
Deep experience in the FinTech, SaaS, or consumer technology sectors is essential. Prior experience working within a publicly-traded company is strongly required, with a firm understanding of the associated communications and reporting requirements.
Proven Track Record
Demonstrable success in developing and executing marketing strategies that have driven significant, measurable business growth (e.g., user acquisition, revenue, market share).
Full-Funnel Expertise
Mastery of the entire marketing funnel, with hands-on experience across brand marketing, performance marketing, product marketing, content, and communications.
Data-Driven Mindset
Exceptional analytical skills with the ability to translate complex data into actionable insights and strategic recommendations. Proficient with modern marketing technology stacks (e.g., Salesforce, Marketo/HubSpot, Google Analytics, BI tools).
Leadership Prowess
A dynamic and inspirational leader with a history of building, scaling, and mentoring high-performing, diverse teams. Must be an exceptional communicator and collaborator, capable of influencing stakeholders across the organization, including the C-suite and Board of Directors.
Strategic Thinker
Ability to think strategically at a high level while also being ableto dive into the details and execute flawlessly.
Education
Bachelor’s degree in Marketing, Business, or a related field is required. An MBA or advanced degree is highly preferred.
Benefits & Perks Offered
Our client is committed to investing in their employees and offers a highly competitive compensation and benefits package designed to attract and retain top talent.
Competitive Compensation
A highly attractive base salary, annual performance-based bonus, and a significant equity package (RSUs).
Comprehensive Health & Wellness
Premium medical, dental, and vision insurance for you and your dependents, plus wellness stipends and access to mental health resources.
Retirement Planning
401(k) plan with a generous company match to help you plan for your future.
Work-Life Balance
A generous paid time off (PTO) policy, company-paid holidays, and flexible work arrangements.
Professional Growth
A substantial budget for professional development, including conferences, courses, and certifications.
Office Perks
A modern office in San Francisco with catered lunches, a fully stocked kitchen, commuter benefits, and regular team-building events.
How to Apply
This is an exclusive search conducted by JRG Partners. To be considered for this pivotal leadership role, please submit your resume and a cover letter detailing your relevant experience and why you are the ideal candidate for this opportunity. Our team of specialized recruiters will review your application promptly.
For more information about our expertise in this sector, please visit our FinTech Recruiting Practice Area page. We look forward to connecting with you!
