Role Overview for Senior Vice President of Marketing – Retail – Minneapolis, MN
JRG Partners is proud to partner with a premier, multi-billion-dollar retail leader in their search for a transformative Senior Vice President (SVP) of Marketing. Based in their dynamic corporate headquarters in Minneapolis, MN, this executive will serve as the chief architect of the company’s marketing vision, brand strategy, and customer engagement initiatives. This is a career-defining opportunity to steer the marketing direction of a beloved household name during a pivotal period of growth and digital evolution.
Reporting directly to the Chief Executive Officer (CEO), the SVP of Marketing will be a key member of the executive leadership team, responsible for driving profitable growth, increasing market share, and enhancing brand equity across all consumer touchpoints. You will lead a large, multi-disciplinary team of marketing professionals and be the driving force behind a customer-centric philosophy that permeates the entire organization. The ideal candidate is a seasoned, data-driven storyteller with a profound understanding of the modern retail landscape, from brick-and-mortar excellence to cutting-edge digital commerce. You will be tasked with building upon a strong brand foundation, accelerating digital transformation, and creating integrated, memorable experiences that foster unwavering customer loyalty and advocacy.
This role demands a strategic visionary who can seamlessly blend art and science—leveraging deep analytical insights to fuel creative, high-impact marketing campaigns. You will own the full marketing funnel, from brand awareness and customer acquisition to retention and lifetime value. Your leadership will be instrumental in navigating the complexities of a competitive market, anticipating consumer trends, and positioning the brand for sustained, long-term success. If you are an inspirational leader with a proven track record of building iconic retail brands and driving measurable business results, we invite you to explore this exceptional opportunity.
Key Responsibilities of Senior Vice President of Marketing – Retail – Minneapolis, MN
Strategic Brand & Marketing Leadership
Develop, articulate, and execute a cohesive, long-range marketing and brand strategy that aligns with the company’s overall business objectives, financial goals, and strategic growth pillars. Act as the primary steward of the brand, ensuring its integrity, relevance, and consistent expression across all channels.
Omnichannel Marketing Excellence
Architect and implement a world-class omnichannel marketing strategy that provides a seamless, personalized, and engaging customer journey across physical stores, eCommerce platforms, mobile apps, social media, and third-party marketplaces.
Digital Transformation & eCommerce Growth
Champion the digital-first mindset across the organization. Oversee all digital marketing functions, including performance marketing (SEO, SEM, PPC), social media strategy, content marketing, email/CRM, affiliate marketing, and influencer programs to aggressively drive traffic, conversion, and revenue for the eCommerce business.
Data-Driven Customer Insights
Build and lead a robust marketing analytics and consumer insights function. Utilize data, analytics, and market research to deeply understand customer behavior, segment audiences, identify trends, and uncover growth opportunities. Champion a test-and-learn culture to continuously optimize campaigns and marketing ROI.
Customer Lifecycle Management
Design and manage comprehensive customer acquisition, retention, and loyalty programs. Evolve the company’s CRM and loyalty initiatives to increase customer lifetime value (CLV), reduce churn, and build a passionate community of brand advocates.
Creative & Content Development
Lead the in-house creative team and external agency partners to develop compelling, on-brand creative assets and storytelling content that resonates with the target audience and drives engagement across all platforms.
Budget & P&L Management
Assume full ownership of the multi-million-dollar marketing budget. Develop annual plans, allocate resources effectively, forecast performance, and manage the marketing P&L to ensure all activities are delivering against key performance indicators (KPIs) and financial targets.
Team Leadership & Development
Recruit, mentor, and inspire a high-performing, agile marketing organization. Foster a collaborative, innovative, and results-oriented culture. Provide clear direction, establish developmental pathways, and empower team members to achieve their full potential.
Public Relations & Corporate Communications
Oversee the PR and communications strategy to enhance brand reputation, manage media relations, and amplify key brand messages and initiatives to consumers, investors, and the industry at large.
Cross-Functional Collaboration
Serve as a key collaborative partner to leaders across Merchandising, Operations, Technology, Finance, and HR to ensure marketing initiatives are fully integrated and supported throughout the business, creating a unified customer experience.
Requirements for the Senior Vice President of Marketing – Retail – Minneapolis, MN
Executive Experience
A minimum of 15+ years of progressive experience in marketing, with at least 7 years in a senior leadership capacity (VP, SVP, or CMO) overseeing a large, diverse marketing team.
Industry Expertise
Deep and demonstrable experience within the retail, CPG, or direct-to-consumer (DTC) sectors is mandatory. Experience with a large, multi-location, omnichannel retailer is strongly preferred.
Educational Background
A Bachelor’s degree in Marketing, Business Administration, or a related field is required. An MBA or other advanced degree is highly desirable.
Proven Track Record
A demonstrated history of developing and executing successful, integrated marketing strategies that have resulted in significant, measurable growth in revenue, market share, and brand health.
Digital & Analytical Acumen
Expert-level understanding of the full digital marketing ecosystem, including performance marketing, eCommerce, MarTech stacks (e.g., CRM, CDP, analytics platforms), and data analytics. Must be highly proficient in using data to drive decisions.
Inspirational Leadership
Exceptional leadership qualities with the proven ability to build, motivate, and retain top-tier talent. A leader who is both a strategic thinker and a hands-on operator, capable of inspiring confidence and fostering a positive team environment.
Financial Acumen
Strong business and financial acumen, with extensive experience managing large, complex budgets and a solid understanding of P&L drivers.
Communication Skills
World-class communication, presentation, and interpersonal skills. The ability to articulate a clear vision and influence stakeholders at all levels, from the Board of Directors to individual team members.
Innovative Mindset
A forward-thinking and innovative leader who stays ahead of industry trends, emerging technologies, and evolving consumer behaviors.
Benefits & Perks Offered
Our client offers a highly competitive and comprehensive executive compensation and benefits package, designed to attract and retain the best talent in the industry. This includes:
Executive Compensation
A competitive base salary complemented by a significant annual performance-based bonus and a long-term incentive plan (equity/stock options).
Comprehensive Health & Wellness
Premium medical, dental, vision, and life insurance plans for you and your eligible dependents.
Retirement Planning
A robust 401(k) retirement savings plan with a generous company match.
Generous Time Off
A flexible and generous paid time off (PTO) policy, in addition to paid company holidays.
Relocation Assistance
A comprehensive relocation package is available for the successful candidate and their family.
Employee Perks
A substantial employee discount on all company products, as well as access to various corporate wellness programs.
Professional Development
A commitment to your ongoing growth with access to executive coaching, industry conferences, and continued learning opportunities.
How to Apply
JRG Partners has been exclusively retained for this critical executive search. We are seeking a visionary marketing leader ready to make a lasting impact on a leading retail organization. If you possess the requisite experience and leadership qualities outlined above, we encourage you to apply.
To be considered for this opportunity, please submit your resume and a compelling cover letter detailing your qualifications and your vision for this role. All inquiries and applications will be handled with the utmost confidentiality.
JRG Partners is a leader in executive recruitment for the consumer and retail sectors. To learn more about our specialized expertise in placing top-tier marketing executives, we invite you to explore our Consumer & Retail executive search practice. We look forward to connecting with you.
