Role Overview for Head of Digital Marketing with an Industrial Equipment Co. – Milwaukee, WI
JRG Partners is proud to represent a leading industrial equipment manufacturer based in Milwaukee, WI, in their search for a visionary and results-driven Head of Digital Marketing. This is a pivotal leadership position for an established, yet forward-thinking, company poised for significant digital transformation. We are seeking a strategic leader who can build, manage, and execute a comprehensive digital marketing strategy that drives brand awareness, generates high-quality leads, and directly contributes to revenue growth in a competitive B2B landscape.
The ideal candidate is a master of modern marketing techniques with a deep understanding of how to connect with a technical audience, including engineers, procurement managers, and plant operators. You will be the architect of the company’s digital future, transitioning them from traditional marketing methods to a sophisticated, data-driven digital engine. This role requires a unique blend of strategic thinking, technical expertise, creative vision, and inspirational leadership. You will be responsible for owning the entire digital marketing ecosystem, from website performance and SEO to marketing automation and paid media.
You will build and mentor a high-performing team, manage a significant budget, and work cross-functionally with Sales, Product Development, and Executive leadership to ensure marketing initiatives are perfectly aligned with overarching business objectives. If you are passionate about leveraging technology to solve complex marketing challenges and are excited by the prospect of making a tangible impact in the industrial sector, this is an unparalleled opportunity to shape a brand’s digital destiny.
Key Responsibilities of Head of Digital Marketing with an Industrial Equipment Co. – Milwaukee, WI
As the Head of Digital Marketing, you will be entrusted with the full scope of the company’s digital presence. Your responsibilities will be broad and impactful, including:
Digital Strategy Development & Execution
Develop and implement a comprehensive, multi-channel digital marketing strategy aligned with company goals. This includes defining KPIs, setting aggressive targets for lead generation, customer acquisition, and brand engagement, and creating a detailed roadmap for execution.
Team Leadership & Development
Build, lead, mentor, and manage a team of digital marketing professionals. Foster a culture of collaboration, innovation, continuous learning, and data-driven decision-making. Set clear goals and provide the resources and support necessary for your team to succeed.
SEO & Content Strategy
Own the organic growth strategy by overseeing all SEO initiatives, including on-page, off-page, and technical SEO. Develop a robust content marketing program that establishes the company as a thought leader. This involves creating and distributing valuable, relevant, and consistent content such as whitepapers, case studies, blog posts, and webinars to attract and retain a clearly defined audience, a core principle advocated by the Content Marketing Institute.
Paid Media & Demand Generation
Design and manage all paid advertising campaigns across platforms like Google Ads, LinkedIn, and industry-specific publications. Optimize campaigns for ROI, focusing on lead quality and cost-per-acquisition (CPA). Implement sophisticated lead nurturing programs to move prospects through the sales funnel.
Marketing Automation & CRM
Oversee the marketing technology stack, particularly the marketing automation platform (e.g., HubSpot, Marketo) and its integration with the CRM (e.g., Salesforce). Develop automated workflows for lead scoring, nurturing, and sales handoff to improve efficiency and effectiveness.
Website Management & Optimization
Take full ownership of the corporate website, ensuring it serves as a powerful lead generation tool. Focus on user experience (UX), conversion rate optimization (CRO), and ensuring the site is technically sound, fast, and secure.
Analytics & Reporting
Establish a rigorous analytics framework to measure, track, and report on all marketing activities. Deliver regular performance reports to the executive team, providing actionable insights and recommendations for continuous improvement. Utilize tools like Google Analytics, SEMrush, and CRM dashboards to paint a clear picture of marketing’s impact on the business.
Budget Management
Develop and manage the annual digital marketing budget, ensuring optimal allocation of resources across all channels and initiatives to maximize ROI.
Collaboration with Sales
Foster a strong, collaborative relationship with the sales team to ensure seamless lead management and feedback loops. Align marketing and sales efforts to create a unified and powerful revenue-generating machine.
Requirements for the Head of Digital Marketing with an Industrial Equipment Co. – Milwaukee, WI
We are looking for a seasoned professional with a proven track record of success in B2B digital marketing leadership. The qualifications below outline the skills and experience needed to excel in this role.
Experience
A minimum of 10+ years of experience in digital marketing, with at least 5 years in a leadership or management role, including direct responsibility for team building and budget management.
Industry Background
Proven experience in a B2B environment is essential. Experience in the manufacturing, industrial, or heavy equipment sector is highly preferred and will be a significant advantage.
Education
Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. An MBA or other advanced degree is a plus.
Technical Proficiency
Deep, hands-on expertise with a modern marketing technology stack, including:
- Advanced knowledge of SEO tools (e.g., SEMrush, Ahrefs, Moz).
- Expertise with marketing automation platforms (e.g., HubSpot, Pardot, Marketo).
- Proficiency with CRM systems (e.g., Salesforce).
- Mastery of web analytics platforms (e.g., Google Analytics, Google Tag Manager).
- Extensive experience managing paid search and social campaigns (Google Ads, LinkedIn Ads).
Strategic Mindset
Demonstrated ability to think strategically, interpret data and market trends, and develop long-term plans that drive business growth.
Leadership Skills
Exceptional leadership and communication skills with the ability to inspire and motivate a team, as well as influence stakeholders across the organization.
Analytical Acumen
A strong analytical and data-driven mindset. You must be comfortable digging into data to uncover insights and justify marketing spend.
Project Management
Excellent project management skills with the ability to manage multiple complex projects simultaneously in a fast-paced environment.
Benefits & Perks Offered
Our client is committed to attracting and retaining top talent by offering a comprehensive and competitive benefits package. You can expect:
Competitive Salary & Bonus
A highly competitive base salary complemented by a significant performance-based bonus structure.
Comprehensive Health Coverage
Excellent medical, dental, and vision insurance plans for you and your dependents.
Retirement Savings
A robust 401(k) plan with a generous company match to help you plan for your future.
Generous Paid Time Off
A substantial PTO policy, including vacation, sick days, and paid company holidays, to ensure a healthy work-life balance.
Professional Development
A dedicated budget for continuous learning, including conferences, certifications, and workshops to keep you at the forefront of the industry.
Hybrid Work Flexibility
The opportunity for a flexible hybrid work schedule, combining in-office collaboration in Milwaukee with remote work.
Relocation Assistance
A relocation package may be available for the right candidate.
How to Apply
This is an exclusive search being conducted by JRG Partners. If you are a strategic digital marketing leader ready to make a significant impact in the industrial equipment sector, we encourage you to apply. To be considered for this opportunity, please submit your resume and a cover letter detailing your relevant experience and accomplishments. Our team is eager to connect with qualified candidates and discuss this exciting role in more detail.
Please direct all applications and inquiries through JRG Partners. You can submit your application by visiting our website and connecting with our team. We look forward to reviewing your qualifications. Apply today through our Digital Marketing recruitment specialists.
