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# Director of Sales Enablement


Role Overview for Director of Sales Enablement
JRG Partners is excited to partner with an innovative, rapidly expanding SaaS company that is revolutionizing its industry. We are seeking a highly strategic and results-oriented Director of Sales Enablement to join their dynamic team. This pivotal remote role is designed for a visionary leader who can significantly impact sales performance, productivity, and overall revenue growth. If you thrive on building high-performing sales organizations, optimizing sales processes, and empowering sales professionals with the knowledge, skills, and tools they need to succeed, then this opportunity is for you.
As the Director of Sales Enablement, you will be responsible for developing, implementing, and managing a comprehensive enablement strategy that aligns with the company’s ambitious sales objectives. You will work closely with sales leadership, marketing, product, and operations teams to ensure our sales force is consistently equipped to articulate value, overcome objections, and close deals more effectively.
This role demands a blend of strategic thinking, hands-on execution, and a passion for fostering continuous learning and development within a fast-paced, high-growth environment. You will be instrumental in shaping the future success of the sales organization, driving measurable improvements in efficiency, effectiveness, and ultimately, market share.
This is more than just a training role; it’s about orchestrating a complete ecosystem that supports the entire sales journey, from onboarding new hires to continuous professional development for seasoned veterans. You will be a key architect of the sales team’s success, directly contributing to the company’s ambitious growth trajectory.
Key Responsibilities of Director of Sales Enablement
Strategic Enablement Program Design & Implementation
Develop and execute a holistic sales enablement strategy that supports the company’s sales goals and GTM initiatives. This includes defining clear objectives, success metrics, and a roadmap for all enablement programs, from new hire onboarding to ongoing skill development and product training.
Content & Resource Management
Oversee the creation, curation, and maintenance of a centralized repository of high-impact sales content and resources. This includes sales playbooks, battlecards, competitive intelligence, customer success stories, presentations, demos, and objection handling guides. Ensure content is relevant, easily accessible, and consumable by the sales team at every stage of the sales cycle.
Sales Training & Coaching Development
Design, develop, and deliver engaging and effective training programs on product knowledge, sales methodologies (e.g., Challenger Sale, MEDDIC), CRM utilization, market trends, and advanced sales skills. Implement coaching frameworks and provide resources to sales managers to effectively coach their teams.
Technology & Tools Optimization
Evaluate, select, implement, and optimize sales enablement technologies (e.g., CRM – Salesforce, sales engagement platforms – Outreach/Salesloft, learning management systems, content management tools). Drive adoption and ensure the sales team is leveraging these tools to maximize efficiency and effectiveness.
Performance Measurement & Analysis
Define key performance indicators (KPIs) for enablement initiatives. Track, analyze, and report on the effectiveness of enablement programs, content utilization, and sales performance metrics. Provide data-driven insights and recommendations to sales leadership for continuous improvement and strategic adjustments.
Cross-functional Collaboration & Alignment
Partner closely with Sales Leadership, Marketing, Product Development, and Operations teams to ensure tight alignment across all Go-to-Market strategies. Act as a critical bridge, ensuring sales has the necessary tools and information to effectively sell new products, features, and campaigns.
Sales Process & Methodology Optimization
Work to standardize and optimize sales processes, ensuring consistency and adherence to sales enablement best practices. Identify bottlenecks and areas for improvement within the sales cycle, implementing solutions to enhance efficiency and accelerate deal velocity.
Competitive Intelligence
Equip the sales team with up-to-date competitive intelligence, including competitor analysis, differentiation strategies, and effective counter-objections.
Leadership & Mentorship
Potentially build and lead a small enablement team, fostering a culture of continuous learning, innovation, and collaboration.
Requirements for the Director of Sales Enablement
Experience
Minimum of 8-10 years of progressive experience in sales enablement, sales operations, or direct sales leadership roles, with at least 3-5 years in a dedicated enablement leadership capacity, preferably within a B2B SaaS or technology environment.
Education
Bachelor’s degree in Business, Marketing, Communications, or a related field is required. An MBA or relevant sales certifications (e.g., Challenger Sale, MEDDIC, SPIN Selling) are a significant plus.
Strategic Acumen
Proven track record of developing and executing successful, data-driven sales enablement strategies that have demonstrably improved sales performance, productivity, and revenue growth.
Communication & Influence
Exceptional written and verbal communication skills, with the ability to articulate complex ideas clearly and persuasively. Demonstrated ability to influence, collaborate, and build strong relationships with stakeholders at all levels, from individual contributors to executive leadership.
Technical Proficiency
Expert-level proficiency with leading CRM systems (e.g., Salesforce, HubSpot), sales engagement platforms (e.g., Outreach, Salesloft), and learning management systems (LMS). Experience with content management platforms and sales analytics tools is also crucial.
Analytical & Data-Driven
Strong analytical capabilities with the ability to interpret complex data sets, identify trends, draw actionable insights, and make data-driven recommendations.
Project Management
Excellent organizational and project management skills, with the ability to manage multiple complex initiatives simultaneously, prioritize effectively, and meet deadlines in a fast-paced environment.
Problem-Solving
A proactive, creative problem-solver with a strong bias for action and a commitment to continuous improvement.
Leadership Qualities
Demonstrated ability to lead, mentor, and inspire sales professionals and potentially an enablement team, fostering a culture of excellence and accountability.
Adaptability
Ability to thrive and adapt in a rapidly changing, high-growth startup or scale-up environment.
Benefits & Perks Offered
Our client believes in rewarding excellence and fostering a supportive, engaging work environment. As a valued member of their team, you can expect:
Competitive Compensation
An attractive base salary coupled with performance-based incentives that reward your contributions to sales success.
Comprehensive Health Benefits
Robust medical, dental, and vision insurance plans for you and your family, ensuring your well-being.
Generous Paid Time Off
A flexible PTO policy and ample company holidays to support work-life balance and personal rejuvenation.
Retirement Savings
A 401(k) retirement plan with a competitive company match to help you plan for your future.
Professional Development
Significant opportunities for continuous learning, professional growth, and career advancement, including access to industry conferences, certifications, and training programs.
Flexible Remote Work
The autonomy and flexibility of a fully remote work environment, empowering you to work from where you’re most productive.
Vibrant Company Culture
Join a collaborative, innovative, and supportive team that values open communication, mutual respect, and a shared commitment to achieving ambitious goals.
Cutting-Edge Technology
Access to the latest sales enablement tools and technologies to ensure you have everything you need to succeed.
Employee Assistance Programs
Resources designed to support your mental, emotional, and financial well-being.
How to Apply
Ready to elevate sales performance and lead a transformative enablement function for a forward-thinking SaaS company? If you meet the qualifications and are eager to make a significant impact, we encourage you to apply!
Please submit your resume along with a compelling cover letter outlining your relevant experience, your strategic vision for sales enablement, and why you believe you are the ideal candidate for this Director of Sales Enablement role. Highlight specific achievements and measurable results from your previous positions.
To learn more about this opportunity and explore other exciting career paths, please visit JRG Partners’ Sales & Marketing Recruitment practice. We look forward to reviewing your application!