Role Overview for Chief Marketing Officer with an E-commerce Retailer – Los Angeles, CA
JRG Partners is proud to partner with a premier, high-growth e-commerce retailer based in the vibrant heart of Los Angeles, CA. We are seeking a transformative and visionary Chief Marketing Officer (CMO) to join their executive team. This is a pivotal leadership role responsible for architecting and executing a comprehensive marketing strategy that will propel the brand into its next phase of exponential growth. The ideal candidate is a seasoned, data-driven marketing leader with a profound understanding of the direct-to-consumer (DTC) landscape and a proven track record of building iconic brands and scaling revenue streams.
As the CMO, you will be the chief storyteller and brand architect, owning the entire marketing funnel from awareness and acquisition to retention and advocacy. You will lead a dynamic, multi-disciplinary team across brand, performance marketing, content, social media, PR, and creative. You will be responsible for the P&L of the marketing department, ensuring that every dollar spent is a strategic investment in sustainable growth.
This role requires a unique blend of creative intuition and analytical rigor, the ability to inspire a team, and the executive presence to collaborate effectively with the CEO, board members, and other C-suite leaders. You will be instrumental in shaping the company’s future, defining its market position, and building a loyal community of customers who love and champion the brand. If you are a strategic thinker with an entrepreneurial spirit and a passion for building breakthrough e-commerce brands, we invite you to apply.
Key Responsibilities of Chief Marketing Officer with an E-commerce Retailer – Los Angeles, CA
The Chief Marketing Officer will have a broad and impactful scope of responsibilities, including but not limited to:
Strategic Leadership & Planning
- Develop and execute a cohesive, multi-channel marketing strategy that aligns with the company’s overall business objectives and financial goals.
- Own the marketing budget and P&L, ensuring efficient allocation of resources to maximize ROI and achieve key performance indicators (KPIs) such as CAC, LTV, and ROAS.
- Conduct in-depth market research and competitive analysis to identify emerging trends, customer needs, and untapped market opportunities.
- Define and manage the brand’s identity, voice, and positioning to ensure consistency and resonance across all consumer touchpoints.
- Collaborate with the executive team to inform product roadmap, pricing strategies, and expansion plans based on market insights and customer feedback.
Digital Marketing & E-commerce Growth
- Oversee all performance marketing channels, including paid search (SEM), paid social, display, programmatic, affiliate marketing, and SEO.
- Drive the customer acquisition strategy, optimizing campaigns for conversion and cost-efficiency while scaling new user growth.
- Lead the customer retention and lifecycle marketing strategy, leveraging email, SMS, loyalty programs, and CRM to increase customer lifetime value.
- Enhance the on-site e-commerce experience in partnership with the product and tech teams, focusing on conversion rate optimization (CRO), user experience (UX), and personalization.
- Champion a data-first approach, leveraging analytics to gain deep insights into customer behavior and campaign performance. The ability to translate complex data into actionable strategies is crucial, a concept well-documented in authoritative research on marketing personalization.
Brand Building & Content Strategy
- Develop and implement a compelling brand narrative and content strategy that engages the target audience and builds a strong emotional connection to the brand.
- Oversee the creation of high-quality, on-brand content across all platforms, including the website, blog, social media, video, and email.
- Manage public relations, influencer marketing, and strategic partnerships to amplify brand reach, generate positive press, and enhance brand credibility.
- Lead social media strategy to foster community growth, drive engagement, and leverage social commerce opportunities.
Team Leadership & Development
- Lead, mentor, and develop a high-performing marketing organization, fostering a culture of innovation, collaboration, and accountability.
- Structure the marketing team for optimal efficiency and scalability, hiring and retaining top-tier talent.
- Set clear goals and objectives for the team, providing regular feedback and performance reviews to support professional growth.
- Champion cross-functional collaboration with sales, product, technology, and operations teams to ensure a unified and seamless customer experience.
Requirements for the Chief Marketing Officer with an E-commerce Retailer – Los Angeles, CA
We are seeking a candidate who embodies our client’s values and possesses the experience and skills to excel in this role.
Professional Experience
- A minimum of 15+ years of progressive marketing experience, with at least 7 years in a senior leadership role (VP, SVP, or CMO).
- Demonstrable experience scaling a direct-to-consumer (DTC) e-commerce brand, preferably within fashion, beauty, wellness, or a related consumer goods category.
- A proven track record of developing and executing successful, integrated marketing strategies that have driven significant revenue growth and market share expansion.
- Extensive experience managing multi-million dollar marketing budgets and owning the full marketing P&L.
- Deep, hands-on expertise across the full marketing stack, including performance marketing (Google Ads, Facebook Ads), SEO, CRM (Klaviyo, Attentive), content marketing, and brand strategy.
Skills & Qualifications
- Bachelor’s degree in Marketing, Business, or a related field; MBA is highly preferred.
- Exceptional analytical skills with the ability to interpret data, derive actionable insights, and make data-driven decisions. Proficiency with analytics platforms like Google Analytics, Looker, or Tableau is essential.
- Outstanding leadership and team management skills with a history of building, inspiring, and leading successful marketing teams.
- Superior communication, presentation, and interpersonal skills, with the ability to articulate a clear vision and influence stakeholders at all levels, including the board of directors.
- A creative and strategic thinker who is both a visionary and a pragmatist, able to balance long-term brand building with short-term performance goals.
- Must be based in or willing to relocate to the Los Angeles, CA area.
Benefits & Perks Offered
Our client believes in investing in their people and offers a comprehensive and competitive benefits package designed to support the well-being and growth of their employees.
- Competitive Compensation: A highly competitive base salary, annual performance-based bonus, and a significant equity package.
- Comprehensive Health & Wellness: Full medical, dental, and vision insurance for you and your dependents, with a significant portion of premiums covered.
- Retirement Planning: A 401(k) plan with a generous company match to help you plan for your future.
- Generous Paid Time Off: A flexible paid time off (PTO) policy, including vacation, sick days, and company-paid holidays.
- Parental Leave: Paid parental leave to support employees and their growing families.
- Employee Discounts: Substantial discounts on all company products.
- Professional Development: A dedicated budget for conferences, workshops, and continued learning to support your career growth.
- Vibrant Work Culture: A dynamic, collaborative, and inclusive work environment in a modern Los Angeles office.
How to Apply
If you are a results-oriented and visionary marketing leader ready to make a significant impact on a rapidly growing e-commerce brand, we encourage you to apply. Please submit your resume and a cover letter detailing your relevant experience and why you are the ideal candidate for this Chief Marketing Officer position.
JRG Partners is a leader in executive recruitment. We specialize in connecting top-tier talent with transformative opportunities. To learn more about our expertise in this area, please visit our Marketing Executive Search practice page. We look forward to reviewing your application.
