Category Archives: Consumer Packaged Goods

Negotiating Compensation in a CPG Executive Offer

Corporate Handshake

Drawing on the searches we run, this lays out what actually separates the candidates who get these roles from those who do not. Consumer goods executive packages vary considerably by company type, and the structure matters as much as the headline: a large branded company, a […]

How to Showcase P&L Ownership on a CPG Resume

Corporate Budget Planning

Having placed executives into these roles repeatedly, we wrote this to tell you what genuinely matters, not the generic career advice you have already read. Profit and loss ownership is the credential consumer goods leadership roles most want to see, and it is routinely […]

Making the Jump from Manager to VP in CPG

Leadership Transition

Having placed executives into these roles repeatedly, we wrote this to tell you what genuinely matters, not the generic career advice you have already read. The step from senior manager or director to vice president in consumer goods is where many capable careers stall, because […]

What CPG Recruiters Look for in Candidates

Hiring Manager Interview 1

This reflects what we see from the recruiter’s side of the table, which is a useful vantage point when you are planning your own next move. Recruiters running consumer goods searches are matching candidates against a specific brief, which is usually narrower than candidates […]

Evaluating a CPG Startup’s Growth Potential Before Joining

Business Growth Analytics

Drawing on the searches we run, this lays out what actually separates the candidates who get these roles from those who do not. Joining an emerging consumer brand means betting on whether it can move from early traction to sustainable scale, and the factors that determine that […]

How to Talk About Brand Turnarounds in Interviews

Branding Strategy

This reflects what we see from the recruiter’s side of the table, which is a useful vantage point when you are planning your own next move. Turnaround experience is valuable in consumer goods interviews and frequently described badly, either as an unqualified success story that […]

Building a Personal Brand as a CPG Executive

Professional Networking 1

At JRG Partners we sit on the other side of these searches every day, so this reflects what we actually see working for candidates. In consumer goods, where marketers spend their careers building brands, the temptation to apply the same thinking to oneself is strong and […]

Relocating for a CPG Leadership Role

Leadership Career Transition

Drawing on the searches we run, this lays out what actually separates the candidates who get these roles from those who do not. Consumer goods leadership roles frequently sit where a company’s headquarters or manufacturing footprint happens to be, which means relocation is a […]

Salary Trends for CPG Executives in 2026

Executive Salary Negotiation 2

At JRG Partners we sit on the other side of these searches every day, so this reflects what we actually see working for candidates. Consumer goods executive compensation varies enough by company type, category, scale, and location that a single benchmark figure would mislead […]

How to Position D2C Experience for Traditional CPG Roles

Retail Business Team

Having placed executives into these roles repeatedly, we wrote this to tell you what genuinely matters, not the generic career advice you have already read. Executives from direct-to-consumer brands moving into traditional consumer goods bring capabilities the industry […]